1. MI-SBTDC Website Review & Online Marketing Tool
Livingston SBTDC
Nancy Johnson

2. Social Media in Small Business
Study finds….most don’t plan on investing
online until they understand the practices,
payoffs; and virtually none have hired an expert
to show them how.
Source: OfficeArrow and Social Strategy1 conducted a survey of small
business owners and entrepreneurs, November 2011.

4. MI-SBTDC Marketing Review Tool
SEO rankings: Where you rank today
Keywords: How people find you
Build Inbound Links: Authoritative pages
Create Content: Optimizing content to draw traffic
Recommendations: Next steps to improve online
presence

5. Uses for the Business Owner
Learning Tool
Communication Tool
Current Rankings of Online Presence
Basis for Setting Goals for Tomorrow

6. Top Three Priorities
Inbound Marketing: Getting found by potential
customers/clients actively in process of seeking you out!
 Content
 Social Media
 SEO

7. Content Review

8. Content in Headings

9. Recommendations on Content
Consider redesigning the homepage
 It should show your visitors who you are.
 It should inspire your visitors
 It should show what your visitors can find
useful on your site.
 It should also allow your visitors to navigate
to other sections of your site easily.
Consider creating unique page titles across the
website.

10. Social Media

11. Social Media Feedback
Create content: Companies that blog get 55% more web
traffic and 70% more leads than those that don't.
Social media: Consider ramping up your social media
presence.
1. Create an engaging page
2. Leverage the viral nature of Facebook
3. Draw on your existing network
4. Make your Page publicly searchable
5. Use Facebook Ads for an extra push

12. Social Media – Planning!!!
Research
Brainstorm
Think about your purpose
Schedule
Respond
Analytics
If we knew what it was we were doing, it would not
be called research, would it? Albert Einstein

13. SEO Rankings
www.marketing.grader.com
Where your website ranks
Track improvements

14. SEARCH ENGINE OPTIMIZATION (SEO)
Page Title: WORD COUNT: 11
One Girl's Treasure | Fashionable Resale in Grand Rapids MI
META Keywords: WORD COUNT: 0
Recommended number of keywords is 10-40 words
META WORD COUNT: 0
Description: Recommended number of words in description is 15-55 words
Google Pagerank: 3 out of 10
Recommended Pagerank is 2 or higher
Google PageRank is the standard to measure how important a specific page is on the
internet today
Pages in Google: 0 page(s) on this website indexed by Google
This website is not currently indexed by Google. Add your website to Google
Pages in Yahoo: 0 page(s) on this website indexed by Yahoo
This website is not currently indexed by Yahoo. Add your website to Yahoo
Pages in Live: 0 page(s) on this website indexed by Live (Microsoft)
This website is not currently indexed by Live. Add your website to Live (Microsoft)
Page Index: Your site has 38 pages indexed by search engines
Broken Links: 0
Images: We found 13 images on your homepage, and 12 of them have alt tags

15. Inbound Links - Authoritative
Brand exposure and awareness
Direct/indirect traffic and leads
Search engine rankings through residual traffic.

16. Building Inbound Links

17. Long-Tail Key Words

18. Glossary of Terms
Understand basic terminology
Alt tags
Inbound links
Keyword density
Keyword stuffing
Long tail keywords
Title tag
Pick up a handout of glossary or contact Livingston SBTDC at 810.227.5086.

19. Strategy
 No one knows your business like you!
 Do what is right for you
 Be wise
 Be authentic
 Be willing to experiment
 Learn the most through trial & error!!

20. Your Marketing Consultant
 Important member of your team
 Labor intensive work
 Requires short and long range planning
 Good communication and trusted partner

21. Feed the Creativity in You!

22. For a free website & social media review, contact:
Nancy Johnson
Satellite Director
Livingston SBTDC
810.227.5086
http://livingstonsbtdc.org
nancyj@livingstonsbtdc.org
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