Q-vantage SEO Team have published latest presentation on “Google Panda, Penguin and Hummingbird algorithm”. Importance of Google Panda, Penguin and Hummingbird algorithm update for Google search engine. Panda is about making sure that sites publishing low-quality content don’t rank well in Google whereas Penguin is about devaluing sites that have built unnatural links to gain an advantage and inflate their position in Google. Hummingbird is about favoring websites that deliver answers to actual user questions.
2. Google Panda Algorithm
Google Panda is a change to Google's search results ranking algorithm
that was first released in February 2011.
The change aimed to lower the rank of "low-quality sites" or "thin
sites", and return higher-quality sites near the top of the search
results.
3. Google Penguin Algorithm
Google Penguin is a codename for a Google algorithm update that
was first announced on April 24, 2012.
Google Penguin refers to a set of algorithm updates and data
refreshes for the Google search engine that the company
periodically initiates to help enhance the value of its search query
results for users.
4. Google Hummingbird Algorithm
Google Hummingbird is a search algorithm used by Google.
Google started using Hummingbird about August 30, 2013, and
announced the change on September 26 on the eve of the
company's 15th anniversary.
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