1. NANCY J. PICHARD
Director of visual marketing and
merchandising

2. My Portfolio
Catalog covers 3 out of 28 examples that I have managed, marketed,
merchandised and styled annually.

3. Talbots Inc
Chic Chic Bloom
May brings even more springtime creations. Charming
cardigans, essential scarves, and our new symbol, the
dragonfly. Leaf through the pages of our spring catalog and
enjoy the season in full bloom.
View this catalog online
May catalog – 96 pages , customer demand of $10 million
2 mailings with total circulation of $3.4 million

4. Talbots Inc
All in Bloom
April has us thinking of gardens – and flowers. Planting
them, watching them grow, admiring them on dresses,
skirts and tops. Here you’ll find a veritable gathering of all
things spring, a celebration of the season in full flower.
View this catalog online
April catalog – 136 pages , customer demand of $19 million
2 mailings with total circulation of $2.8 million

5. Talbots Inc
Spring Fever
If there’s Irish linen, it must be spring. Look for bamboo too
– unexpected, a little exotic. And the most brilliant shades of
blue. The pages of this book are filled with inspired ideas.
As perfectly wearable now as they will be throughout the
season.
View this catalog online
March catalog – 52 pages , customer demand of $4.7 million
2 mailings with total circulation of $2.5 million

6. Talbots Inc
Key item
Cashmere
Cardigan of
the Season
Merchandise
d and styled
novelty and
solid.
Marketed
cardigan as
the perfect
accessory.

7. Talbots Inc
Skirts and
Sandals of
the Season
Merchandise
d and styled
unique
looks.
Marketed
items as the
perfect pair.

8. Talbots Inc
Scarf
Headquarter
s
Merchandise
d and styled
scarves
showing
versatility.
Marketed as
the essential
accessory.

9. Talbots Inc
Linen
Headquarter
s
Merchandise
d and styled
Irish linen
showing full
assortment
and beautiful
color range.
Marketed as
the linen for
all her
lifestyle
needs.

10. Talbots Inc
Neutral
Zone
Accessories
and shoes in
the freshest
neutrals.
Marketed as
the perfect
accompany
to her
wardrobe.
Added touch
to make it
her own.

11. Talbots Inc
The Perfect
Dress
The ever
important
dress of the
season. A
must have to
answer the
question of
what to
wear?
Marketed as
the perfect
style to
flatter.

12. Talbots Inc
Chino
Headquarter
s
The ever
important
chino – A
wardrobe
essential.
Marketed as
the basis to
any look.

13. “FIN”
THANK YOU FOR WATCHING
nancypichard14@gmail.com
Nancy J. Pichard