Social Media Tactics for Startups
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Paul Kortman of Connex Social, a digital marketing agency, gave a presentation on social media for startups. He discussed definitions of social media and growth hacking, objectives for startups like acquiring customers and knowledge, content strategy considerations like frequency and platforms, and tactics for different social media platforms like posting daily on blog and using visual content and hashtags on Twitter. The presentation provided an overview of using social media effectively for startup goals like customer acquisition, learning, and growth.
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Social Media Tactics for Startups
- 1. PAUL KORTMAN http://connexsocial.com/presentations @namtrok #StartGarden SOCIAL MEDIA FOR STARTUPS Wednesday, August 28, 13
- 2. @namtrok #StartGarden paul@connexsocial.com http://connexsocial.com/presentations Wednesday, August 28, 13 Paul Kortman, a growth hacker Connex Social a Digital Marketing Services Agency ThingShare a StartGarden Portfolio company
- 3. Wednesday, August 28, 13 You! Who are you?
- 4. Definitions Definitions Objectives Content Strategy Tactics Wednesday, August 28, 13 Definitions and applications
- 5. Differences in Social Media for Startups Uncertainty Customer Dev. Growth Scrappy Unknown Wednesday, August 28, 13 What makes Social Media different for startups? Uncertainty Focused on Customer Dev, learning, learning Designed for Astronomical Growth Scrappy/Creative You are Unknown, no brand/product awareness
- 6. Wednesday, August 28, 13 THIS IS HARD! Social Media = anything where a conversation can be had in digital format (aka comments or replies) (IRC, BBS, Email) Social Media takes time, resources and genuine effort. You will have to work very hard to stand out. Email and SEO are just as important if not more.
- 7. GROWTH HACKING Wednesday, August 28, 13 Growth Hackers utilize analytical thinking product engineering creativity to significantly increase their company’s CORE METRICS.
- 8. Definitions Definitions Objectives Content Strategy Tactics Wednesday, August 28, 13 Definitions and applications
- 9. Objectives Acquire Customers Acquire Knowledge Acquire PR Acquire Funding Customer Service Wednesday, August 28, 13 Objectives - have to align with business objectives. Acquire Customers (sales/conversions) Acquire Knowledge (Customer Development) Acquire PR Acquire funding Customer Service (dealing with complaints)
- 10. Acquire Customers Ads Search Fan Activation CTA Wednesday, August 28, 13 Objectives - Acquire Customers Ads Search -->Hijack Conversations/hashtags Viral/Fan Activation -->Brand/product awareness -->Contests/Incentives What is your Call to Action?
- 11. Wednesday, August 28, 13 Imagine you’re standing with strangers in an airport. What would you say to them to get their attention and get them excited about what you’re doing?
- 12. Customer Development Pivot Acquire Knowledge Wednesday, August 28, 13 Objectives - Acquire Knowledge Customer Development Customer Discovery Where is the problem Who has the problem How bad is the problem What are they doing today to solve the problem Are people willing to pay you to solve their pain. Do they believe you're solving their pain? Customer Validation Do they like your product? Customer Creation Scale sales funnels Company Building Scale internally
- 13. Acquire PR Wednesday, August 28, 13 Objectives - Acquire PR Follow/Interact with influencers, bloggers, media etc. HARO Respond to what writers are writing, @mentions comments and the like are huge flattery
- 14. Acquire Funding Wednesday, August 28, 13 Objectives - Acquire Funding Are you Crazy? No one ever acquires funding via social media *wink* Leverage network for popularity funding contests (Kickstarter/StartGarden) Get introduced Get customers, have traction? then funding=easy
- 15. Customer Service Wednesday, August 28, 13 Objectives - Customer Service Monitor your mentions and proactively respond. ex: https://twitter.com/HeleneScott/status/369980080401158144
- 16. Objectives Acquire Customers Acquire Knowledge Acquire PR Acquire Funding Customer Service Wednesday, August 28, 13 Objectives - have to align with business objectives. Acquire Customers (sales/conversions) Acquire Knowledge (Customer Development) Acquire PR Acquire funding Customer Service (dealing with complaints)
- 18. Content PlaceTime Wednesday, August 28, 13 Content Strategy
- 19. Frequency? Content PlaceTime Creation or Curation? Sources? Topic? Voice? Market Influencers? For;at? Memes? Incentives? Contests? Cross-‐net8ork? Wednesday, August 28, 13 Content Strategy Frequency? Creation or Curation? Sources? Topic? Voice? Market Influencers? Format? Memes? Incentives or Giveaways? Contests? Post Cross-network?
- 20. PlaceTime Content Wednesday, August 28, 13 Content Strategy Give people a reason to care. There's a million start-ups now days... why should I take the time to look at what you're doing? Tell a story. Invite people into your story, have fun, be funny. Don't control the conversation but influence the relationship. More like party planning, versus advertising. Provide Value What's in it for the viewer? Share your content across all networks People will miss it, you need to use all available means.
- 21. Tactics Definitions Objectives Content Strategy Tactics Wednesday, August 28, 13 Tools and Tactics (platforms)
- 22. Wednesday, August 28, 13 Tactics - aka Platforms (could use this crazy image https://conversationprism.com/free-downloads/) Blog Twitter Tumblr Facebook Google+ LinkedIn Quora Reddit Instagram Flickr Pinterest Vine YouTube Slide share Eventbrite Meetup FourSquare app.net
- 23. Tools WordPress.org Mailchimp.com Followerwonk.com Knowem.com Bufferapp.com Feedly.com Searchinstagram.comTop-hastags.com Sproutsocial.com Marketo/Pardot/Hubspot/WordPress Plugins Mixpanel.com/Kissmetrics.com/Google Analytics Rapportive.com Fiverr.com Rowfeeder.com IFTTT.comSocial buttons Wednesday, August 28, 13 Growth Hacking Tools
- 24. About your opinions About the market About problem solving Using Info-graphics Summarize another’s blog Respond to an influential blog About questions the market has Blog Wednesday, August 28, 13 Post Daily Comments - seed Full RSS feeds Link to influential blogs Guest Post everywhere
- 25. http://danzarrella.com/the-20-words-and-phrases-that-will-get-you-the-most-retweets.htm Wednesday, August 28, 13 Twitter 10-22x/day Consider: Visual content Must: links Must: @mentions Must: #hashtags Ads? Follow Unfollow dance Content Ideas: http://danzarrella.com/the-20-words-and-phrases-that-will-get-you-the-most-retweets.html
- 26. Wednesday, August 28, 13 Facebook 4+x/day Must: Visual content Must: Ads - Edgerank Groups
- 27. Wednesday, August 28, 13 Google+ 5x/day Must: visual content Awesome for SEO
- 28. Wednesday, August 28, 13 LinkedIn 2x/day Must: Groups Must: Ads
- 29. Wednesday, August 28, 13 Quora / Yahoo Answers / Stack Exchange Answer often Ask weekly if you have a valid question Great for Customer Development
- 30. Wednesday, August 28, 13 Reddit Each subreddit could have 1-10x/day
- 31. Wednesday, August 28, 13 Vine Youtube
- 32. http://435digital.com/blog/2013/03/20/4-tips-successful-instagram-strategy/ http://www.vocus.com/blog/get-more-engagement-on-pinterest/ Wednesday, August 28, 13 Instagram - http://435digital.com/blog/2013/03/20/4-tips-successful-instagram-strategy/ Pinterest - http://www.vocus.com/blog/get-more-engagement-on-pinterest/ FourSquare - Comment on Competitor locations Tumblr - reblog to get attention, put out great content SlideShare - post presentations share on linkedin, embed into a blog post Meetup - If you have events USE this to build community around events
- 33. @namtrok paul@connexsocial.com http://connexsocial.com/presentations Thank You! Questions or Need more Growth Hacking Tips? Wednesday, August 28, 13 Paul Kortman, a growth hacker Connex Social a Digital Marketing Services Agency ThingShare a StartGarden Portfolio company