1. SOCH – Women’s Apparel Store
• The frontage of the store is very good.
It draws one in.
• Entrance is bright and it looks like a
classy place
• The ambience is pleasing and warm
• The environment is silent.. No noise
at all, except for the sales people
talking in hushed tones..
• A few more sales people should have
been present. Have to wait for some
time before you get attended to
• Customers are mostly women
2. Crossword – The Book Store
• The entrance is not appealing
• Light music is playing in the
background
• But that is disturbing for ardent
book lovers
• Books are organised well
• Has a good collection too.
• A few reading areas in the store
layout would have been very
helpful
• A mixed group of customers
encouraged to go through the
products
3. Hypercity – Supermarket
• Huge store
• Very well planned out entrance
and exits
• All requirements under one roof
• Due to the size, one can get lost in
the aisles
• Internal store directions to be
improvised
• Opportunity for smaller
businesses like food joints, apparel
to flourish in the vicinity
• Mostly families
4. Planet Fashion – Apparel Store
• Entrance is very exciting
• Interiors are pleasant and warm
• Staff is courteous
• Well organised sections and
displays
• A central display with the latest
trends on show
• Avg age of customers is 18 – 45
years
• Most customers take the same
path while browsing
