Basic information on Recommerce in India

1. ReCommerce

2. MOBILE
According to a Greenpeace Report, in 2007 generated
380,000 tonnes of e-waste. Only 3% of this made it to the
authorized recyclers facilities. India’s e-waste generation is
growing at the rate of 15% and is expected to cross 800,000
tonne mark by 2012. By 2015, 2 billion PCs are expected to
invade India’s homes and the mobile subscriber base is
expected to be about 450 million subscribers. The e-waste
generated by just these two segments would be staggering.
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3. • We can try any of the following models
People want to
We do We pay them We Sell to spare
sell their old
ReCommerce for it upfront sort/dismantle parts vendors
electronics
People want to
Create our Sell Only
We do We pay them own E-
sell their old Refurbished
electronics ReCommerce for it upfront commerce
store
Electronics
Create our Brand New +
People want refurbished
to sell their
We do We pay them own E- electronics +
ReCommerce for it upfront commerce
old electronics Recycle what
store cannot be used
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4. International Players
• www.cellforcash.com
• www.YouRenew.com
• www.hellototem.com
• www.sellandrecycle.com
• www.technolio.com
• www.depstar.com
• www.uptradeit.com
• www.buymytronics.com
• www.Gazelle.com
• www.usell.com
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5. International Competitors
• www.YouRenew.com
Founded by two Yale students in 2008, the company offers consumers a
profitable and environment-friendly way to dispose of their used smartphones,
MP3 players, laptops, digital cameras, tablets and other electronic goods.
• www.cellforcash.com
Cellforcash.com clearly highlights in its ‘Terms and Condition’ section that it is
looking for quality used-items and the better conditioned the phone, the better
chances of getting a nice payout.
• www.buymytronics.com
Buymytronics.com, which has evolved from its earlier version of
www.BuyMyBrokeniPod.com, lets customers sell used iPods, iPhones and
consumer electronics like laptops, game consoles, PDAs and digital cameras.
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6. Gazelle sells their refurbished phone on Ebay
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7. The Indian Scenario

8. Total E-waste Generation in India - 2007
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9. E-waste generation: Regional spread
• Of the total e-waste generated in the
country, Western India accounts for
the largest proportion at thirty five
percent, followed by the South at
thirty percent. North and East
account for twenty one percent and
fourteen percent respectively. While
North India is not a leading
generator, it happens to be the
leading processing centre of e-waste
in the country. Currently there are
no formal recyclers operating in the
north or the east. There are two
formal recyclers in the south of
India and one in Western India. It is
understood that several formal
recycling facilities would be
coming up across the country in the
next couple of years.
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10. Statistics for Mobile Phones
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11. Indian Competitors
• Current competitor Listing site : Junabazaar.com – Listing for all used
electronics
• There are community sites such as ebay and quickr which currently
propagate this model, but both of those are sites act only as mediators.
• There is one direct competitor Atterobay
• Atterobay- Where do the phones go?
With Attero you can give your phone a second life. More and more of the
eWaste that is filling our landfills is made up of fully functional phones. Attero
makes sure that mobile phones can live out their full functional lives. When
you trade in a phone with Attero, we wipe all of your data, polish it up, and put
it back out into the hands of someone who really needs a phone. It’s a no waste
solution that you can feel good about.
Attero is able to re-purpose all the mobile phones that we receive.
Unfortunately, some of those phones cannot be reused and must be recycled.
Attero follows the most eco-friendly methods for recycling e-waste.
• Article on how Atterobay makes money - ‘Recycling e-waste is a paying
proposition, but there are rules’
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12. Advantages of getting into the E-waste Business
• Segment seeing exponential growth with limited market players
• Tax Incentives in certain states for setting up manufacturing units.
• Tax Benefits for getting into the Recycling industry
• Can pass on tax benefit certificates to Corporations who use our services to
recycle their electronic equipments
• Rising disposable incomes = More electronics purchases = more electronics
disposed
• Possible Certification + Tie ups
– Central Pollution Control Board (CPCB)
– Ministry of Environment & Forests, Government of India
– International Association of Electronic Recyclers (IAER), USA
– Flipkart (provide their vouchers as a form of payment)
– Multiple brands (Vouchers)
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