Seven tips to design a logo.

1. 7 Tips for Logo Design
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2. Be unique and clever
A logo is what helps make out a brand from
its competitors, so it's important that the
figure stands out from the rest.
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Understand the brand
Yes, a logo is an image, but it’s also an
introduction to a brand. Every logo has
some kind of a history, filled with
meaning and purpose
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Color is a Key
Howwe define a color
Red: energetic, sexy, bold
Orange: creative, friendly, youthful
Yellow: sunny, inventive, optimism
Green: growth, organic, instructional
Blue: professional, medical, tranquil, trustworthy
Purple: spiritual, wise, evocative
Black: credible and powerful
White: simple, clean, pure
Pink: fun and flirty
Brown: rural, historical, steady
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5. What's in a name?
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According to Airey, a logo consists of two elements: A
wordmark and a symbol. Before a company can think about
solely representing itself with a symbol, a great deal of
advertising must be done (think: Starbucks or Mercedes).
Some companies choose to stick to Logotype entirely, like Ray-
Ban, Coca-Cola and IBM.
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Keep it easy and flexible
If you want your logo to be interesting keep it simple
n sobber
Like: amazon, Fedex, Addida
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Don't expect instant success
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Use online
resources and tools
For those who want to design on their own, sites
like Logomaker.comand
LogoYes.com are logo design interfaces that are easy-to-
use and free — although, there is a fee to download
higher quality versions for print.
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