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Using Social Media to Build a Social Enterprise

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N
Nahid Anjum
TechnologieBusiness
1 von 71
Abhishek Dujari Nahid Anjum Pratik Agarwal Sayan Mukharjee Sharath Ghosh
Use of this presentation • Convince the organization to go social • Building a social enterprise CHALLENGE EASY
We will cover • What is social media? • Why to use social media in business? • How to use social media in business? • Who all are doing it right?
Why to use social media in business?
Few data on presence of customers over internet – Indian Context 27.5bn searches /- month
Few data on presence of customers over internet – Indian Context 22.7bn searches /- month
Few data on presence of customers over internet – Indian Context 4.5mn
Few data on presence of customers over internet – Indian Context 19mn 31mn 9mn 5.2mn 7mn
Few data on presence of customers over internet – Indian Context E-commerce B-C %age change Internet users %age of Avg Growth ecommerce population expense Rate 2011 $7.79bn 43% 123mn 8.2% $67.5 70%
Why Facebook?
Why Facebook?
Why Facebook?
Why Facebook?
Why Facebook?
Why Twitter?
Why Twitter?
Why Twitter?
Why Twitter?
Why Blogs?
Why Linkedin?
Why Linkedin?
Why Google?
Why Google?
Why Google?
Why Google?
Therefore presence over Google is a hygiene factor for organizations for a very simple reason If Google can’t find you Neither will anybody else
HOW???
Jargon : Profiling
Jargon : Core Competency
Building a social enterprise
Analyzing your brand • Facebook Fan Page • Twitter Page • LinkedIn Page • Wiki Page • Company Blogs • Google • Affiliate Sites • Linking
Executing online campaign • Activities • CPC • PPC • Facebook • Analytics • Keywords • Link Building
Tracking your brand Tracking your campaign ANALYTICS!
• SME Rush • Social Mention • Google Analytics • Trends
Social Media for CRM
Who all are doing it rightly?
Recruitment Offers Contests Involvement Product Design Celebration Ad Campaign Lead Design Generation
Moral of the story go social or go home… - Dominic Barton MD, McKinsey & Company, Inc. Thank you for your patience

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