4. DANNY SULLIVAN was the first
to quote the word “Search Engine
Optimization (SEO)” in 1997.
The first documented use of the
term Search Engine Optimization
was done by John Audette and his
company Multimedia Marketing
Group in August 1997.
5.
6. Getting Indexed
Crawlers
Cross linking pages
Updating content
Frequently used
keywords or phrases
9. Search engine marketing
(SEM) is a form of
Internet marketing that
involves the promotion
of websites by
increasing their visibility
in search engine results
pages (SERPs) through
optimization and
advertising.