Monitoring and control

Management is all about ,[object Object],[object Object],[object Object]

Marketing Organisation ,[object Object],[object Object],[object Object],[object Object],[object Object]

Any strategy is as good as its implementation

Marketing Implementation is the process that converts plans into assignments, which after successful achievement accomplishes the plan’s stated objectives

Marketing Control ,[object Object],[object Object],[object Object],[object Object]

Budget Control ,[object Object],[object Object],[object Object],[object Object],[object Object]

Benchmarks for Efficiency ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Marketing Expense ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Financial Analysis ,[object Object],[object Object],[object Object]

Market based scorecard analysis ,[object Object],[object Object]

Profitability Control ,[object Object],[object Object],[object Object],[object Object]

Efficiency Control ,[object Object],[object Object],[object Object],[object Object]

Sales force Efficiency ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Advertising Efficiency ,[object Object],[object Object],[object Object],[object Object]

Sales Promotion Efficiency ,[object Object],[object Object],[object Object],[object Object]

Distribution Efficiency ,[object Object],[object Object],[object Object]

Other Control Measures ,[object Object],[object Object],[object Object],[object Object]

Monitoring and control

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