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Pepsi Management
1.
2. It is one of the
leading beverage
companies in the
Philippines.
PepsiCo.
3. Be the premier food
and beverage
company in the
Philippines.
Vision Statement
4. We will continue to market a
portfolio of international and
homegrown branded quality products at
prices that provide good value to our
consumers in key Food and
Beverage category.
Mission Statement
5. We are committed to expand
the business and provide
healthy financial returns to our
shareholders, opportunities for
growth and enrichment to
our employees, business
partners and the communi-
ties where we operate.
Mission Statement
6. The PepsiCo Philippines management’s
main business philosophy is their P.E.P.S.I.
core values:
P-assion
E-xcellence
P-rofessionalism
S-ervice
I-ntegrity.
Values and Philosophy
11. In any sales
business, the sales
people are the
front liners, but in
PepsiCo, everyone
is a front liner.
SERVICE
12. Pepsi is governed by the
highest standards of integrity,
remaining true to its
commitments whether people
are looking or not and
exacting the highest
standards in its employees
and their corporate conduct.
INTEGRITY
23. Target audience: Mostly
teens and young adults.
Their advertising reflects in
every possible way. The
advertisements reflect to the
target audience’s interest and
nostalgia. It also includes
cool, hip promos to attract
more of the target audience.
Advertising Strategy
25. Pepsi’s distribution strategy
is founded on three key
principles: partnership,
availability and efficiency.
Distribution strategy
26. Global Advertisement
Strives to ensure excellence and
specifically for the brands or
products together with the
packaging, advertising and
marketing
Markets products using the
localization process
PepsiCo International
Strategy
27. Promotes products and brand
through supermarkets across the
world
Partnered with customers
through TV networks
International expansion
Brand flexibility
PepsiCo International
Strategy
39. Low
Not a great deal for
PepsiCo
Consumers preference is
“taste more than the
cost”.
Other than Coca-Cola,
not many carbonated
drink have the same taste
as Pepsi-Cola.
Threat of Substitute
40. Not so significant even
though it has low
switching cost.
Consumers preference is
the taste
Convenience of the
vending machine
Bargaining Power of
Buyers
41. Low
There are many raw material
supplier like fruit and other
ingredients.
Builds partnership with
farmers & community group,
ensuring quality supply.
Only problem may rely on
bad harvesting season due to
climate change. Another
aspect is on fuel oil crisis.
Bargaining Power of
Supplier
42. Moderate to
Strong
Pepsi is not no.1
in Beverage
market.
Pepsi still need to
compete with
Coca-cola.
Competitive Rivalry Within
An Industry
43. PepsiCo produced
healthy drinks.
Pepsi vs Coke
Cola wars started back in the 1980.
PepsiCo adopted complex and
sophisticated advertising and
promotions.
44. PepsiCo hired a Global Nutrition Group
as its marketing tool
PepsiCo diversify its business operations
and to increase its reliance on other
Pepsi vs Coke
brands like Tropicana,
Frito Lay and Quaker
in order to increase
its sales revenue.
45.
46. offers more of its beverages
in returnable formats
creates a fuel-efficient
distribution network and by
building plants closer to
outlets
uses rice husks instead of
bunker fuel, to source the
steam that is needed for its
bottling operations
Environment
47. Partnered with
Solutions Using
Renewable Energy
(SURE) for a
cogeneration
facility that will use
renewable source
of energy as fuel
input
Environment
52. Calendar Year Ended December 31, 2012 versus
Calendar Year Ended December 31, 2011
Assets
0
2
4
6
8
10
12
14
Assets (millions)
2011
2012
53. Calendar Year Ended December 31, 2012 versus
Calendar Year Ended December 31, 2011
Liabilities
0
1
2
3
4
5
6
7
Liabilities (millions)
2011
2012
54. Calendar Year Ended December 31, 2012 versus
Calendar Year Ended December 31, 2011
Equity
0
2
4
6
8
10
12
14
Equity (millions)
2011
2012
55. Calendar Year Ended December 31, 2012 versus
Calendar Year Ended December 31, 2011
Operating Expenses
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
Operating Expenses (millions)
2011
2012
56. Calendar Year Ended December 31, 2012 versus
Calendar Year Ended December 31, 2011
Gross Sales
18.5
19
19.5
20
20.5
21
21.5
22
22.5
23
Gross Sales (millions)
2011
2012
57. Calendar Year Ended December 31, 2012 versus
Calendar Year Ended December 31, 2011
Gross Profit
0
1
2
3
4
5
6
Gross Profit (millions)
2011
2012
58. Calendar Year Ended December 31, 2012 versus
Calendar Year Ended December 31, 2011
Net Sales
15.5
16
16.5
17
17.5
18
18.5
19
19.5
20
Net Sales (millions)
2011
2012
59. Calendar Year Ended December 31, 2012 versus
Calendar Year Ended December 31, 2011
Net Income
0
100
200
300
400
500
600
700
800
900
Net Income (millions)
2011
2012
60.
61. Established name and a good
reputation
Has larger market share than its
competitors
More brand loyal customers
Satisfying price
Has a very strong position
internationally
STRENGTHS
62. Environment of factory is very
good and attractive
Spends a lot of budget on its
advertising
Has a very vast distribution
Easily accessible
Offers many discount schemes
Sponsors sports, musical
concerts, walks
STRENGTHS
63. Does not offer any sort of
incentive or discount to its
retailers
Crown of the disposable
bottle is not good
Demand of disposal bottle is
declining
Tin pack is not available in
rural areas
Does not consider outlets
such as hotels, and fast foods
WEAKNESSES
64. May start entering rural areas
also
May also diversify its business
in some other potential
business
Increased interest of people in
musical groups, cultural shows
and sports has provided an
opportunity for Pepsi to
increase its sales through
them
OPPORTUNITIES
65. The main competitor of
the company is the
Coca Cola
Cola drinks are not
good for the health
THREATS
67. PepsiCo was pressured
by the Corporate
Accountability
International (CAI)
Confidence of the
consumers to the
product was greatly
affected
CONSEQUENCES
68. The Corporate Accountability
International (CAI) claimed
that PepsiCo was using tap
water to fill Aquafina bottled
water.
”Public Water Source” is now
on the label of the bottled
water and is now branded as
purified drinking water.
SOLUTIONS
69. 1999
FINANCIAL CHALLENGES
Asian regional crisis added
a record loss of 4billion
Market share also declined
to record low 14%
Capital infusion between
Guoco Group and PepsiCo
International had reached
$90M.
70. The Lorenzo group
invited Guoco Holdings
(Philippines) Inc. which
was based in Hong Kong
to assume majority of
ownership of PepsiCo
and to install a new
management team.
SOLUTIONS
71. Come up with strategies
that will overcome
weaknesses such as lack
of profile in some
outlets (hotels, fast-food
etc.)
Consistency in their
advertising strategy.
RECOMMENDATIONS
72. Prepared by:
Almendares, Jessica C.
Dagdag, Joses A.
De Jesus, Angelo Paul N.
Mendoza, Ariane C.
Mercado, Leilani C.
Sapnu, Clarissa T.