1. MEDIA AND SOCIETY What is the relationship between media and society?
2. MEDIA AND SOCIETY Radio Film Web AND Society Media Age Status Gender Ethnic Group TV Paper Strata Changing Changing Location Music Books Relationship Relationship Positive Positive Education Telephone Negative Negative Effects Effects
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7. MEDIA AND SOCIETY Radio Film Web AND Society Media Age Status Gender Ethnic Group TV Paper Strata Changing Changing Location Music Books Relationship Relationship Positive Positive Education Telephone Negative Negative Effects Effects
15. TWO-STEP-FLOW -Lazarsfeld Opinion Leaders Decisions Persons Media 1 Step 2 Step Consumption Voting Acting Buying Pay attention to Seek out
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22. ADOPTION & DIFFUSION OF INNOVATIONS - Rogers Innovators Early majority Late Majority Laggards Adoption of innovation over time (sometimes several years) Percentage of population Saturation
23. COVERGENCE THEORY Rogers and Kincaid Medium Medium B Medium Medium C A D Movement over time enables communication and sharing Mutual understanding and cooperation Sharing and cooperation possible though digitization
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25. SPIRAL OF SILENCE- Neumann Time Underground Oppression and censorship News media Criticism of Government Resistanc e Silence ly Free press Spiral of silence
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34. PUBLIC RELATIONS Staff Administration Management Internal publics Community Environmentalists Government Investors External Publics External Publics External Publics External Publics