2. What is Augmented Reality (AR)? Augmented Reality (AR) is the concept of overlaying computerized information, digital pop-up windows and/or virtual reality (VR) displays over real-world scenes and imagery. Augmented reality is the interaction of superimposed graphics, audio and other sense enhancements over a real-world environment that’s displayed in real-time.
3. A continuum that spans from the real environment to a pure virtual environment. In between there are Augmented Reality (closer to the real environment) and Augmented Virtuality (is closer to the virtual environment).
4. Why Augmented Reality (AR)? Augmented reality will eventually become a part of everyday life. Kids will use it in school as a learning tool – imagine Google Earth with AR- or AR-enabled text books. Shoppers will use it to see what products will look like in their home. Consumers will use it to visually determine how to set up a computer. Architects and city planners will even use it to see how new construction will look, feel, and affect the area they are developing.”
6. AR and Phone Apps This year, apps such as Nearest Tube for iPhone (which displays real-time pop-ups alerting users to nearby train stations in London) and Tweetmondofor Android smartphones (which shows the status updates of nearby Twitter fans), offer an early glimpse at how the technology works.
7. Examples Esquire's Augmented Reality Issue http://www.youtube.com/watch?v=LGwHQwgBzSI&feature=player_embedded Nearest Tube Augmented Reality App http://www.youtube.com/watch?v=U2uH-jrsSxs Books in the future http://www.youtube.com/watch?v=HZlK3d9Knt0&feature=related BuUuk http://www.youtube.com/watch?v=xnx9R0ragAE