[portfolio] World Wide App | Localytics
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1) Apps have become the dominant way people interact with information and the world, with over 41 apps installed on the average smartphone. 2) The Apple App Store reached 60 billion downloads in under 5 years, and global app revenue is projected to reach $92 billion by 2018. 3) However, 20% of users only open an app once, and there is a 60% chance a user who doesn't return within 7 days will never return. Common reasons for uninstalling include intrusive ads, annoying notifications, and bad design.
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[portfolio] World Wide App | Localytics
- 1. app! MANIFESTO WORLD WIDE WEB the HOW TO WIN IN A BRAVE, NEW APP-DRIVEN WORLD.
- 2. Raj Aggarwal, Localytics CEO “ In 2008, everyone thought apps were a fad. They couldn’t have been more wrong. Apps have become the dominant way we interact with information— and the world.”
- 3. Mashable, 2014 48,000 APPS ARE DOWNLOADED FROM THE APPSTORE EVERY 60 SECONDS.
- 4. Statista, October 2013 60 30 15 5 0.01 1.5 Jul 08 Jul 09 Jun 10 Jul 11 Jun 12 Oct 13 60 BILLION THE NUMBER OF DOWNLOADS APPLE’S APP STORE REACHED IN <5 YEARS. DOWNLOADS (in billions) Apple, 2013
- 5. Nielsen, 2014 41 O[O[VJCVņUCNQVQHEQORGVKVKQP APPS ARE INSTALLED ON THE AVERAGE US SMARTPHONE.
- 6. Portio Research, March 2013 EARTH’S POPULATION: 7.2 BILLION THE PROJECTED NUMBER OF APP USERS GLOBALLY, BY THE END OF 2017: 4.4 BILLION VJCVņUQHVJGRNCPGV
- 7. 60.3 MIN. AMOUNT OF TIME PER DAY THE AVERAGE US MOBILE CONSUMER SPENDS WITH APPS. 22 MIN. The amount of time the average US mobile consumer spends per day with apps: 00:22 AMOUNT OF TIME PER DAY THE AVERAGE US CONSUMER SPENDS ON THE MOBILE WEB. Nielsen Comscore, 2014
- 8. OUR APP-ETITE IS GROWING. Time Spent with Apps Time Spent with Mobile Web Nielsen, 2013 140 105 70 35 2013 2014 2013 2014
- 9. $10 BILLION ! TOTAL APP REVENUE FOR THE APP STORE IN 2013. OVER $1B OF THAT WAS IN DECEMBER ALONE. Apple, January 2014
- 10. $92 BILLION PROJECTED GLOBAL APP REVENUE BY 2018. ABI Research, March 2013 Portio Research, March 2013 $27B $63B $92B 2016 2017 2018
- 11. Gartner, 2014 $42 BILLION PROJECTED WORLDWIDE MOBILE AD REVENUE BY 2017.
- 12. $50K DAILY REVENUE EARNED BY MAKE IT RAIN (GAMING APP) FROM ADVERTISING + IN-APP PURCHASES. VentureBeat, May 2014
- 13. Distimo, December 2013 92% PROPORTION OF REVENUE BASED ON IN-APP PURCHASES IN THE APP STORE IN 2013. eMarketer, 2013
- 14. let’s not forget the brave new world of EMERGING MARKETS where apps are being used in BRAVE NEW WAYS…
- 15. LIKE SELLING SHEEP on Instagram. [GUHQTTGCN JVVRKPUVCITCOEQOUJGGRUAUGNN
- 16. HOUSTON, WE HAVE A PROBLEM.
- 17. THE NUMBER OF RESULTS ON GOOGLE FOR THIS POPULAR SEARCH: O[QJO[VJCVņUCNQVQHRGQRNGWPKPUVCNNKPI 20 MILLION
- 18. 20% THE PERCENTAGE OF USERS WHO ONLY OPEN AN APP ONCE. Localytics, 2014
- 19. 60% THE LIKELIHOOD THAT AN APP USER WHO DOESN’T RETURN WITHIN 7 DAYS WILL NEVER RETURN. Localytics, 2014
- 20. Appiterate, November 2013 TOP 7 REASONS WHY PEOPLE UNINSTALL MOBILE APPS* Forced social logins Privacy concerns Intrusive ads Bad UI/UX Freezing Complex registration 68% 42% 48% 19% 23% 29% Annoying notifications 71% *AS A % OF ALL RESPONDENTS. EACH PARTICIPANT MENTIONED THREE REASONS.
- 21. 25% THE PERCENT INCREASE OF IN-APP PURCHASES BY LOYAL USERS VS. AVERAGE USERS. Localytics, 2012
- 22. SO WHAT’S THE SECRET TO WINNING IN THIS BRAVE, NEW APP-DRIVEN WORLD?
- 23. APPS THAT MAKE ROCK!
- 24. MAKE IT PERSONAL. JETSETTER #PCRRVJCVWUGUGXGT[VJKPIKVņUIQVVQETGCVGCPGZRGTKGPEGVCKNQTGFVQ[QW
- 25. MAKE IT ENGAGING. #PCRRVJCVVJCVIKXGU[QWTGCUQPUVQMGGREQOKPIDCEM UP SWARM TWO DOTS
- 26. MAKE IT BI-DIRECTIONAL. GOGOBOT #PCRRVJCVJCUCEQPXGTUCVKQPYKVJ[QWŃCPFCEVWCNN[NKUVGPU
- 27. ARE YOU READY FOR THE APP-IFIED WORLD?
- 28. LEARN MORE ABOUT MAKING APPS THAT ROCK: LOCALYTICS.COM