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SEO
Sitemaps - How to Create the xml file
http://www.xml-sitemaps.com/
Goes in the site’s folder on server
Must be named sitemap.xml
<?xml version=”1.0” encoding=”UTF-8”?>
<urlset
   xmlns=”http://www.sitemaps.org/schemas/sitemap/0.9”
   xmlns:xsi=”http://www.w3.org/2001/XMLSchema-instance”
   xsi:schemaLocation=”http://www.sitemaps.org/schemas/sitemap/0.9
       http://www.sitemaps.org/schemas/sitemap/0.9/sitemap.xsd”>
<!-- created with Free Online Sitemap Generator www.xml-sitemaps.com -->

<url>
 <loc>http://www.johncorcoranfoundation.com/</loc>
 <lastmod>2011-08-30T19:46:37+00:00</lastmod>
</url>
<url>
 <loc>http://www.johncorcoranfoundation.com/foundation.htm</loc>
 <lastmod>2009-06-29T18:46:22+00:00</lastmod>
</url>
<url>
 <loc>http://www.johncorcoranfoundation.com/history.htm</loc>
 <lastmod>2009-06-29T18:29:00+00:00</lastmod>
</url>
</urlset>


                                                                           GCMW177 Search Engine Optimization
SEO
Competitive Analysis -
Define Audience

1. Narrow it down specifically
2. Gender
3. Age
3. Income
4. Education
5. Interests
6. Why you?
Ex: Waterstone Faucets
Yes!- Kitchen Designers, luxury home owners
No! - Contractors, rental owners, Home Depot customers

                                                         GCMW177 Search Engine Optimization
SEO
What are your customers or visitors goals?

What’s in it for me?

1. Learn about new products
2. Get more info on your topic
3. Purchase something
4. Find other similar sites, or info

Set yourself apart to lure visitors


                                       GCMW177 Search Engine Optimization
SEO
Competitive Analysis - Search

Who are my competitors?

1. Who comes up on first few pages?
2. What are their Keywords?
3. What are there Title tags?
4. What is their Description Tag?




                                GCMW177 Search Engine Optimization
SEO
Top Search Topics
1. Technology- Gaming, Gadgets, PDA
2. Automobile – Car, Bikes etc.
3. Sex Tips and Caring Methods etc.
4. Hollywood, Wallpapers and News
5. Blogging , Search Engine Optimization, Internet Marketing
6. Animation, Art or Film Making
7. Web Designing Tips, Works and Methods
8. Personal – Love , Friends , Relations
9. Make Money Online and Job Searches
10. Babies, parenting, beauty tips, Girls essentials
11. Health guide
12. Shares Market, Stock Exchange, Business deals
13. Mobile Tips, Hacks, Methods
14. Game, Software & Crack Downloads
15. Schools, Scholarships, Exams, Online tuition
16. Facebook, Twitter and other Social Networking websites




                                                               GCMW177 Search Engine Optimization
SEO
Competitive Analysis
Who are my competitors?

Ex: Custom Beach Cruisers
1. National - Scwhinn, Huffy
2. Regional - Phat Cycles, Chubby’s Cruisers
3. Local - Electra Bicycles
4. Home - Carl’s Custom Cruisers




                                  GCMW177 Search Engine Optimization
SEO
Find Top Organic Results for Competitors




http://www.semrush.com/

                          GCMW177 Search Engine Optimization
SEO
How Do You Rank?

Get site rank
Rank results are for all sites

Compare competition

1. Rank
2. Keywords
3. Related sites

http://www.alexa.com/
                                 GCMW177 Search Engine Optimization
SEO
Search on Social

Facebook:
Who is on Facebook?
What are the fan page of similar topics
Like them to get newsfeed


Twitter:
Who is tweeting on your topic?
Friend and follow to get tweets

YouTube:
Follow their video channel
Watch videos for ideas

                                          GCMW177 Search Engine Optimization
SEO
Who Participates in Social Media?
http://www.forrester.com/empowered/tool_consumer.html
18-24 Female




                                       18-24 Male
35-44 Female




                                       35-44 Male




                                                    GCMW177 Search Engine Optimization
SEO
Top Topic Followers on Twitter
http://www.followerwonk.com/




                               GCMW177 Search Engine Optimization
SEO
Communities or Similar Topics

1. Who else is writing about your topic?
2. Who are the topic advocates?
3. Who can you build a relationship with?
4. What are the popular blogs
4. Scratch backs




                                 GCMW177 Search Engine Optimization
SEO
Free Search Engine Tools:

1. Google Analytics
2. Google Webmaster Tools
2. Yahoo! Site Explorer
3. Bing Webmaster Tools
4. Alexa - tracks ranking




                            GCMW177 Search Engine Optimization
SEO
Google Analytics and Webmaster Tools




                         GCMW177 Search Engine Optimization

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SEO Competitve Analysis and Target Audience

  • 1. SEO Sitemaps - How to Create the xml file http://www.xml-sitemaps.com/ Goes in the site’s folder on server Must be named sitemap.xml <?xml version=”1.0” encoding=”UTF-8”?> <urlset xmlns=”http://www.sitemaps.org/schemas/sitemap/0.9” xmlns:xsi=”http://www.w3.org/2001/XMLSchema-instance” xsi:schemaLocation=”http://www.sitemaps.org/schemas/sitemap/0.9 http://www.sitemaps.org/schemas/sitemap/0.9/sitemap.xsd”> <!-- created with Free Online Sitemap Generator www.xml-sitemaps.com --> <url> <loc>http://www.johncorcoranfoundation.com/</loc> <lastmod>2011-08-30T19:46:37+00:00</lastmod> </url> <url> <loc>http://www.johncorcoranfoundation.com/foundation.htm</loc> <lastmod>2009-06-29T18:46:22+00:00</lastmod> </url> <url> <loc>http://www.johncorcoranfoundation.com/history.htm</loc> <lastmod>2009-06-29T18:29:00+00:00</lastmod> </url> </urlset> GCMW177 Search Engine Optimization
  • 2. SEO Competitive Analysis - Define Audience 1. Narrow it down specifically 2. Gender 3. Age 3. Income 4. Education 5. Interests 6. Why you? Ex: Waterstone Faucets Yes!- Kitchen Designers, luxury home owners No! - Contractors, rental owners, Home Depot customers GCMW177 Search Engine Optimization
  • 3. SEO What are your customers or visitors goals? What’s in it for me? 1. Learn about new products 2. Get more info on your topic 3. Purchase something 4. Find other similar sites, or info Set yourself apart to lure visitors GCMW177 Search Engine Optimization
  • 4. SEO Competitive Analysis - Search Who are my competitors? 1. Who comes up on first few pages? 2. What are their Keywords? 3. What are there Title tags? 4. What is their Description Tag? GCMW177 Search Engine Optimization
  • 5. SEO Top Search Topics 1. Technology- Gaming, Gadgets, PDA 2. Automobile – Car, Bikes etc. 3. Sex Tips and Caring Methods etc. 4. Hollywood, Wallpapers and News 5. Blogging , Search Engine Optimization, Internet Marketing 6. Animation, Art or Film Making 7. Web Designing Tips, Works and Methods 8. Personal – Love , Friends , Relations 9. Make Money Online and Job Searches 10. Babies, parenting, beauty tips, Girls essentials 11. Health guide 12. Shares Market, Stock Exchange, Business deals 13. Mobile Tips, Hacks, Methods 14. Game, Software & Crack Downloads 15. Schools, Scholarships, Exams, Online tuition 16. Facebook, Twitter and other Social Networking websites GCMW177 Search Engine Optimization
  • 6. SEO Competitive Analysis Who are my competitors? Ex: Custom Beach Cruisers 1. National - Scwhinn, Huffy 2. Regional - Phat Cycles, Chubby’s Cruisers 3. Local - Electra Bicycles 4. Home - Carl’s Custom Cruisers GCMW177 Search Engine Optimization
  • 7. SEO Find Top Organic Results for Competitors http://www.semrush.com/ GCMW177 Search Engine Optimization
  • 8. SEO How Do You Rank? Get site rank Rank results are for all sites Compare competition 1. Rank 2. Keywords 3. Related sites http://www.alexa.com/ GCMW177 Search Engine Optimization
  • 9. SEO Search on Social Facebook: Who is on Facebook? What are the fan page of similar topics Like them to get newsfeed Twitter: Who is tweeting on your topic? Friend and follow to get tweets YouTube: Follow their video channel Watch videos for ideas GCMW177 Search Engine Optimization
  • 10. SEO Who Participates in Social Media? http://www.forrester.com/empowered/tool_consumer.html 18-24 Female 18-24 Male 35-44 Female 35-44 Male GCMW177 Search Engine Optimization
  • 11. SEO Top Topic Followers on Twitter http://www.followerwonk.com/ GCMW177 Search Engine Optimization
  • 12. SEO Communities or Similar Topics 1. Who else is writing about your topic? 2. Who are the topic advocates? 3. Who can you build a relationship with? 4. What are the popular blogs 4. Scratch backs GCMW177 Search Engine Optimization
  • 13. SEO Free Search Engine Tools: 1. Google Analytics 2. Google Webmaster Tools 2. Yahoo! Site Explorer 3. Bing Webmaster Tools 4. Alexa - tracks ranking GCMW177 Search Engine Optimization
  • 14. SEO Google Analytics and Webmaster Tools GCMW177 Search Engine Optimization