Knowing your competition and how they are positioning their online marketing campaign is key. Creating a analysis of what your competition is doing will help you refine your own audience. We will discuss targeting your niche audience and how to optimize your site accordingly.
Top profile Call Girls In Ratnagiri [ 7014168258 ] Call Me For Genuine Models...
SEO Competitve Analysis and Target Audience
1. SEO
Sitemaps - How to Create the xml file
http://www.xml-sitemaps.com/
Goes in the site’s folder on server
Must be named sitemap.xml
<?xml version=”1.0” encoding=”UTF-8”?>
<urlset
xmlns=”http://www.sitemaps.org/schemas/sitemap/0.9”
xmlns:xsi=”http://www.w3.org/2001/XMLSchema-instance”
xsi:schemaLocation=”http://www.sitemaps.org/schemas/sitemap/0.9
http://www.sitemaps.org/schemas/sitemap/0.9/sitemap.xsd”>
<!-- created with Free Online Sitemap Generator www.xml-sitemaps.com -->
<url>
<loc>http://www.johncorcoranfoundation.com/</loc>
<lastmod>2011-08-30T19:46:37+00:00</lastmod>
</url>
<url>
<loc>http://www.johncorcoranfoundation.com/foundation.htm</loc>
<lastmod>2009-06-29T18:46:22+00:00</lastmod>
</url>
<url>
<loc>http://www.johncorcoranfoundation.com/history.htm</loc>
<lastmod>2009-06-29T18:29:00+00:00</lastmod>
</url>
</urlset>
GCMW177 Search Engine Optimization
2. SEO
Competitive Analysis -
Define Audience
1. Narrow it down specifically
2. Gender
3. Age
3. Income
4. Education
5. Interests
6. Why you?
Ex: Waterstone Faucets
Yes!- Kitchen Designers, luxury home owners
No! - Contractors, rental owners, Home Depot customers
GCMW177 Search Engine Optimization
3. SEO
What are your customers or visitors goals?
What’s in it for me?
1. Learn about new products
2. Get more info on your topic
3. Purchase something
4. Find other similar sites, or info
Set yourself apart to lure visitors
GCMW177 Search Engine Optimization
4. SEO
Competitive Analysis - Search
Who are my competitors?
1. Who comes up on first few pages?
2. What are their Keywords?
3. What are there Title tags?
4. What is their Description Tag?
GCMW177 Search Engine Optimization
5. SEO
Top Search Topics
1. Technology- Gaming, Gadgets, PDA
2. Automobile – Car, Bikes etc.
3. Sex Tips and Caring Methods etc.
4. Hollywood, Wallpapers and News
5. Blogging , Search Engine Optimization, Internet Marketing
6. Animation, Art or Film Making
7. Web Designing Tips, Works and Methods
8. Personal – Love , Friends , Relations
9. Make Money Online and Job Searches
10. Babies, parenting, beauty tips, Girls essentials
11. Health guide
12. Shares Market, Stock Exchange, Business deals
13. Mobile Tips, Hacks, Methods
14. Game, Software & Crack Downloads
15. Schools, Scholarships, Exams, Online tuition
16. Facebook, Twitter and other Social Networking websites
GCMW177 Search Engine Optimization
6. SEO
Competitive Analysis
Who are my competitors?
Ex: Custom Beach Cruisers
1. National - Scwhinn, Huffy
2. Regional - Phat Cycles, Chubby’s Cruisers
3. Local - Electra Bicycles
4. Home - Carl’s Custom Cruisers
GCMW177 Search Engine Optimization
7. SEO
Find Top Organic Results for Competitors
http://www.semrush.com/
GCMW177 Search Engine Optimization
8. SEO
How Do You Rank?
Get site rank
Rank results are for all sites
Compare competition
1. Rank
2. Keywords
3. Related sites
http://www.alexa.com/
GCMW177 Search Engine Optimization
9. SEO
Search on Social
Facebook:
Who is on Facebook?
What are the fan page of similar topics
Like them to get newsfeed
Twitter:
Who is tweeting on your topic?
Friend and follow to get tweets
YouTube:
Follow their video channel
Watch videos for ideas
GCMW177 Search Engine Optimization
10. SEO
Who Participates in Social Media?
http://www.forrester.com/empowered/tool_consumer.html
18-24 Female
18-24 Male
35-44 Female
35-44 Male
GCMW177 Search Engine Optimization
11. SEO
Top Topic Followers on Twitter
http://www.followerwonk.com/
GCMW177 Search Engine Optimization
12. SEO
Communities or Similar Topics
1. Who else is writing about your topic?
2. Who are the topic advocates?
3. Who can you build a relationship with?
4. What are the popular blogs
4. Scratch backs
GCMW177 Search Engine Optimization
13. SEO
Free Search Engine Tools:
1. Google Analytics
2. Google Webmaster Tools
2. Yahoo! Site Explorer
3. Bing Webmaster Tools
4. Alexa - tracks ranking
GCMW177 Search Engine Optimization