Driving all that traffic to your site is about to pay off - literally. Any website, blog or mobile device can be turned into a money maker. How much depends on your efforts. By becoming an ad publisher, you can earn an income through display ads, affiliate programs, video and game embeds, and eCommerce. We'll discuss the best techniques, PPC formulas, and most profitable types of ads.

1. SEO
Monetizing
Your Website
GCMW177 Search Engine Optimization

2. SEO
Buyer, Provider, Publisher
We Are Now the
Ad Buyer - You, your company
- Buying ad space on internet or mobile
- Admin Control Panel for optimization
- Real Time Bidding (RTB) Publisher!
- Control ad inventory
Ad Provider - They sell the ad space to buyers
Middle man between you and buyer
Optimize ads for you
Weed out bad ones
Send out good relevant ads to publishers
Improve traffic and revenue
Ad Publisher - Any website or mobile device that displays ads
- Way to monetize a site or blog with banner ads
- Drive traffic to ad buyer site and get commission
- Can control incoming ad content and quality
GCMW177 Search Engine Optimization

3. SEO
Ad Providers
1. Google Adsense
2. Yahoo! Publisher Network
3. BidVertiser - Banner and text ad provider
4. Chitika - Banner and text ad provider
5. Clicksor - Banner and text ad provider
Other Ways:
- YouTube - Add Videos
- Moshi Games - Add Flash Games to your site
http://www.mochimedia.com/
http://www.bidvertiser.com/
http://www.google.com/adwords/beginnersguide/en-US
http://www.clicksor.com/
GCMW177 Search Engine Optimization

4. SEO
PPC Advertising Networks
1. Sign up - usually free
2. Pick a category related to your site
3. Choose and ad size and placement
4. Provider will create unique code
5. Paste code into desired spot (preferably a good hot spot)
6. The ad network will then serve contextual ads
7. Earn money for every click.
<!-- Begin BidVertiser code -->
<SCRIPT LANGUAGE=”JavaScript1.1” SRC=”http://bdv.bidvertiser.com/BidVertiser.
dbm?pid=421020&bid=1045216” type=”text/javascript”></SCRIPT>
<noscript><a href=”http://www.bidvertiser.com”>advertising</a></noscript>
<!-- End BidVertiser code -->
GCMW177 Search Engine Optimization

5. SEO
PPC Advertising Networks
Tracking Code
GCMW177 Search Engine Optimization

6. SEO
Affiliate Marketing
1. Merchant that lets you sell directly or indirectly.
2. Is CPA based
3. Virtual sales rep
4. Can be very lucrative - good commissions
Some affiliate networks:
- ValuClick
- Rubicon
- Commission Junction
- ClickBank
- Azoogle Ads
- Link Share
GCMW177 Search Engine Optimization

7. SEO
Direct Banner Advertising
1. Sell your own advertising space
2. Most lucrative monetization
3. Cut out the middleman
BUT -
1. You need to pound the pavement
2. Need a large audience
3. Spend time managing accounts
GCMW177 Search Engine Optimization

8. SEO
Ad Costing Terms
PPC: Pay per Click
- Only pay when user clicks ad
CPM: Cost per thousand impressions
- Earn per 1000 ad impressions @ .15¢ CPM = $1.50
CPA, CPS: Cost per acquisition, sale
- Earn a percent of sale
GCMW177 Search Engine Optimization

9. SEO
Ad Revenues - How Much Do I Get?
1. Depends on your traffic levels
2. Depends on your click-through rate (CTR)
3. Depends on cost per click (CPC)
4. CTR if affected by design of the site.
- Ads above the fold or blended - MORE CLICKS
- Organic traffic is best - already looking for you
5. Best paying ads:
- Mortgages
- Financial products
- College and educational
- Adult
6. Not so good:
- Tech-related topics (SEO - how sad!)
- Social media referrals or techie people - ignore ads
GCMW177 Search Engine Optimization

10. SEO
Ad Revenues - Examples
http://www.clicksor.com/publishers/rates-and-revenue
GCMW177 Search Engine Optimization

11. SEO
Ad Revenues - CPA, CPS
GCMW177 Search Engine Optimization

12. SEO
Ad Placement - Hot Spots
Somewhere in the middle
GCMW177 Search Engine Optimization

13. SEO
Other Types of Monetization
1. Sell something (duh!)
2. Offer premium content
3. Monetization Widgets - Widgetbucks and SmartLinks
4. Embed Videos
5. Embed Flash Games
6. Sponsored Reviews (biased)
7. RSS Feed Ads - Feedburner
8. Job boards
9. Paid polls or surveys
GCMW177 Search Engine Optimization

14. SEO
ROI - Return on Investment
1. Factors:
- Monthly ad spend
- Cost Per Click (CPC)
- Conversion Rate (CR)
- Average Sale
GCMW177 Search Engine Optimization

15. SEO
ROI - Return on Investment
Example A: Example B:
3 unit class at Palomar - $78 3 unit class at Palomar - $78
CPC - $14 CPC - $14
CTR - 100 clicks CTR - 100 clicks
CR - 100% CR - 20%
Average Sale of $64 Average Sale of $12.80
GCMW177 Search Engine Optimization