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Social Media Certificate Session IV

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Mary Zedeck
Mary Zedeck

Social Media Certificate Session IV of V Seton Hall University

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Social Media Certificate: Session IV The Players: Tools to Leverage the Power of Community Mary Zedeck mary.zedeck@shu.edu @mzedeck Certificate Resources: http://blogs.shu.edu/socialmediacertificate October 13, 2012
Objectives • YouTube – Stats – Types of content • Pinterest – Stats – Hands-on • LinkedIn – Stats – Hands-on • Additional Tools • Putting it all together
YouTube • Stats • What does a YouTube account look like? • Ideas for content posting to YouTube • Examples – The Small Things – Old Navy
Pinterest • What is Pinterest? • Stats • Common Pinterest terms • Examples • Hands-on
Pinterest Overview and Stats • Visually focused collection of information • Photos, videos, quotes • 11 million+ users, ~70% women • Big brands, small brands, individuals, magazines, photographers, educators… • Individual and Collaborative • Easily share on Facebook and Twitter • Exciting step in advertising
Pinterest Terms • Pin – an image or video added to a board • Pinning – adding a pin to a board • Board – a set of pins related to a theme • Repinning – grabbing a pin on someone’s board and copying it to yours • Likes – allow you to high five another pinner • Sharing – with your social network • Comment – add your thoughts and ideas to a pin
Pinterest Examples • Nordstrom • The Small Things • Seton Hall Housing and Residence Life • Braddock’s American Brasserie • House of Papier
Hands-on
Pinterest Activity • Quick Demonstration – Create Board – Pin It Button – Add a Pin – Upload a Pin – Repin – Follow Others – Pinstamatic • Now it’s your turn…
http://bit.ly/QirH10
LinkedIn • What is LinkedIn? How can it be useful to you? • Stats • FB vs LinkedIn
Hands-on
LinkedIn Activity • Profile – Customize URL • Contacts • Groups – SHU Social Media Certificate • Jobs • Inbox • Companies • News • More
Additional Tools In • Smore – Social posters/flyers/marketing – http://smore.com/3gnx • Issuu and Scribd – Social publishing • Storify – Create stories using social media • Instagram – Sharing, contest marketing
Putting it all Together: Examples Sevenly The Small Things Six Success Stories
Questions? Email: mary.zedeck@shu.edu Twitter: @mzedeck

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Social Media Certificate Session IV

  • 1. Social Media Certificate: Session IV The Players: Tools to Leverage the Power of Community Mary Zedeck mary.zedeck@shu.edu @mzedeck Certificate Resources: http://blogs.shu.edu/socialmediacertificate October 13, 2012
  • 2. Objectives • YouTube – Stats – Types of content • Pinterest – Stats – Hands-on • LinkedIn – Stats – Hands-on • Additional Tools • Putting it all together
  • 3. YouTube • Stats • What does a YouTube account look like? • Ideas for content posting to YouTube • Examples – The Small Things – Old Navy
  • 4.
  • 5. Pinterest • What is Pinterest? • Stats • Common Pinterest terms • Examples • Hands-on
  • 6. Pinterest Overview and Stats • Visually focused collection of information • Photos, videos, quotes • 11 million+ users, ~70% women • Big brands, small brands, individuals, magazines, photographers, educators… • Individual and Collaborative • Easily share on Facebook and Twitter • Exciting step in advertising
  • 7. Pinterest Terms • Pin – an image or video added to a board • Pinning – adding a pin to a board • Board – a set of pins related to a theme • Repinning – grabbing a pin on someone’s board and copying it to yours • Likes – allow you to high five another pinner • Sharing – with your social network • Comment – add your thoughts and ideas to a pin
  • 8. Pinterest Examples • Nordstrom • The Small Things • Seton Hall Housing and Residence Life • Braddock’s American Brasserie • House of Papier
  • 10. Pinterest Activity • Quick Demonstration – Create Board – Pin It Button – Add a Pin – Upload a Pin – Repin – Follow Others – Pinstamatic • Now it’s your turn…
  • 12. LinkedIn • What is LinkedIn? How can it be useful to you? • Stats • FB vs LinkedIn
  • 14. LinkedIn Activity • Profile – Customize URL • Contacts • Groups – SHU Social Media Certificate • Jobs • Inbox • Companies • News • More
  • 15. Additional Tools In • Smore – Social posters/flyers/marketing – http://smore.com/3gnx • Issuu and Scribd – Social publishing • Storify – Create stories using social media • Instagram – Sharing, contest marketing
  • 16.
  • 17. Putting it all Together: Examples Sevenly The Small Things Six Success Stories