Anglická prezentace ze výuky angličtiny, jejímž úkolem bylo srovnat působení sítě kaváren Starbucks a Coffee & Co.

1. Kateřina Šimčíková, Martin Zdražil

2. Content
• Coffee basics
• Stories of Coffe & Co/Starbucks
• Menu
• Plus offerings
• Employees
• Marketing
• Coffee contest
• Starbucks facts
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3. Coffee
• Millions of bags of coffee produced every year
• The largest producers generate over 70 % of world production
• Coffee tree needs warm and humid climate
• Coffee is the third most favorite drink in the world
• The most used coffee species are Arabica and Robusta
• Every Czech consumes 3 kg/year
German 6 kg/year
Scandinavia 10 kg/year
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4. It’s a connection
Stories
from our commitment to the
highest quality coffee in the world, to the
way we engage with our customers
and communities to do business responsibly.
High-quality coffee,
homemade desserts
and pleasant atmosphere.
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5. Stories
Coffee & Co Starbucks
• New type of coffee drinking • From a roaster and retailer in
• Take-away pioneers Seattle to millions of customers
• Seating where you can enjoy • Name from Moby-Dick, logo is
coffee, newspaper or use wifi from Greek mythology
• Mission = become a part of • Mission = to inspire and
everyday life of customers nurture human spirit
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6. Menu
Coffee & Co Starbucks
• Exlusively prepared blend for • Coffee buyers personally travel
Central European consumer to coffee farms
• Made up of 10 kinds of coffee • More than 50 types of coffee
beans (85 % Arab., 15 % Rob.) • >150 products + their variations
• Ideal for espresso, milk and • Often based on loyalty card
chocolate variants data or rewards, also B2B offers
• About 50 products
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7. Key products
Coffee & Co Starbucks
• Espresso 39 Kč • Espresso 49 Kč
• Caffe Latté 55 Kč • Caffe Latté 69 Kč
• Tea 40 Kč • Tea 49 Kč
• Frapesso 65 Kč • Frappuccino Espresso 105 Kč
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8. Plus offerings
Coffee & Co Starbucks
• Hot drinks (chocolate, tea) • More than 16 product lines
• Fresh drinks (crunch, shakes) • Bottled drinks, Brewed coffee
• Snacks (focaccias) • Smoothies and Fresheners
• Homemade desserts (muffins, • Chocolate beverages, Bakery
cookies, croissants) • Tazo Tea, Sandwiches, Ice cream
• Breakfast menu
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10. Employees
Coffee & Co Starbucks
• Barista is a master of coffee • Baristas at Starbucks are called
preparation partners
• Also key person when it comes • They are at the heart of the
to contact with customer Starbucks Experience
• Career at Coffee & Co • Starbucks career starts with
becomes with circuit training tasting and roasting events
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11. Marketing of C&C
• Great website, regarding a Czech company :)
• Live statistics (231 472 kg of coffee consumed, 32406080 coffees
served so far)
• Loyalty program – stamp cards (9 stamps = 1 free coffee), ISIC, ITIC
• Newsletter, social media (FB + Twitter) are not well managed
• Mobile café, attending various events
• Contests, f. e. buy 4 Ice Lattés and win one of 5 main prizes
• CSR – supporting Child’s Brain
• Breakfast menu
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13. Marketing of Starbucks
• They charge for experience & have very high margins
• Social media, won “best loved brand in food & drink”
• Facebook, Twitter, Foursquare, Instagram, loyalty program
• Starbucks Digital Network within wifi
• Online store, now selling coffee machines too
• Many owned brands
• Focus on mobile technology and payments
• B2B services, f. e. Office Coffee
• Free coffee for your name
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15. Contest
• Your task is to assign names to the correct coffee pictures
• You have 4 minutes
• If you finish early, you can watch interesting Starbucks facts
• Or you can play Coffee-paper-scissors
• The winner gets 2 Starbucks packs of Vanilla coffee (Thank you, JJ!)
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16. Starbucks facts
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17. Starbucks facts
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18. Starbucks facts
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19. Starbucks facts
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20. Starbucks facts
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21. Starbucks facts
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22. Starbucks facts
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23. Starbucks facts
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25. Kateřina Šimčíková, Martin Zdražil