In recent years, Internet has shown tremendous growth and has become an integral part of our daily life. It has given various options to marketers to increase their business prospects and E-commerce is one such revolutionary development the online industry has seen that provides facility to do online shopping with ease and convenience from any part of the world.

1. Offshore E-Commerce Web Application Development
Outsourcing India
In recent years, Internet has shown tremendous growth and has become an integral part of our
daily life. It has given various options to marketers to increase their business prospects and E-
commerce is one such revolutionary development the online industry has seen that provides
facility to do online shopping with ease and convenience from any part of the world.
E-commerce, in broad meaning is a process where any kind of monetary transaction happens in
electronic mode i.e. internet & mobile. If we talk about marketer’s perspective; apart from
offline business, e-commerce web development provides an option to establish an alternate
revenue channel by setting up an online business. An e-commerce website or portal comes up
with variety of features where products and services could be showcased and offered for sale. By
setting up an online e-commerce store, marketers can increase their customer base across the
world and expand their business. There are number of benefits if a marketer set up an e-
commerce store. It is more cost effective in comparison to physical store, as there is less cost
involved in infrastructure set up and has less risk of getting affected by unexpected natural
calamities. Apart from this, unlike physical store an online shopping store is open 24×7 that
helps to generate more revenue.
From the user’s perspective, online shopping websites have given an easy option to do shopping
in secured manner. No matter where users are located, they can access these online shopping
websites and buy products or services as per their requirement. Due to fast paced life and time
constraint, people find it very time consuming process to go to a retail shop and do shopping.
They are now actively using online shopping stores for their buying needs. One of the best
benefits users can have that they can evaluate & compare the features and price of product or
service on different websites from single location. It gives them more options to make rational
purchase decision. The security of payment has been one of the prime concerns among the
buyers, but over the past few years various safe & secure options have been introduced for
making payments on websites such as bank’s debit card, credit card, net banking, cash on deliver
etc. The security measures for making online payments have become more stringent with
various norms like SSL, encryption, digital signatures etc. because of which, there is increasing
trust level among buyers while doing shopping online.
In order to run successful e-commerce business it is essential to have a website that provides
high quality and secured user experience. The right mix of design, navigation and content is very
much essential for effective display of products. The high quality product images with zoom
option and the detail product feature description is the key to attract customers and make them
purchase on website. There are various web development technologies available that can be used
for e-commerce portal development. Technologies such as .net web development, PHP
website development have given variety of tools and methods which are helpful to create a fully

2. functional e-commerce portal. Open source web development has given more flexibility in
online shopping website development. Tools such as Os-Commerce and content management
systems like Drupal and Joomla provide easy options and custom web development features for
online e-commerce website development. Web 2.0 features such as blogs, discussion forums
make the whole online shopping experience social, that is beneficial for the website.
Payment gateway and shopping cart integration are two most crucial factors in e-commerce web
application development. There are various payment gateway providers available such as
Paypal, CC Avenue, Sagepay etc. Leading banks such as ICICI Bank, HDFC Bank also provide
payment gateway integration. Because of trusted names associated as payment gateway
providers and strict security measures online transactions have become safer that further attract
more buyers.
At present, there are many industries that are using e-commerce as a prime business vertical.
Industries such as travel, electronics, ticketing & reservations, education, real estate are few
which are in top. There are many e-commerce travel portals, ticketing & reservation portals, real
estate portals, education portals available targeting large number of customers across the globe.
E-commerce has come long way over the years and users are now accepting it as a trusted
medium for their shopping needs. Continuous improvement and innovation in technology that
fulfills the business needs are the key factors that make this industry more viable. Therefore,
offshore e-commerce web development is going to be stronger in years to come.
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