14. • Much of HBS web content not searchable
• Inconsistent location of search input box
• Plethora of search tools
• Many search dead ends
• Out of the box search engine
Circa 2005
18. 2007
• Started incorporating Intranet and protected
content
• Used three integration approaches:
o Blended Search
o Brokered Query
o Query Resubmit
22. 2008
• Have search engine do the heavy lifting
o Metadata injection in indexing pipeline
o Lightweight external metadata store
• Continuation of tactical, iterative approach
• Extend refiner option to 2nd-level of refiners
47. Tool No. 1:
Data Dictionary
(courtesy of Erin Wise)
• Identify content types (People,
Publications, Events, etc.)
• Identify data to be captured for each
content type based on:
o Content structure
o Functional requirements
o Display standards
• Identify data that should be
controlled, and provide controlled
vocabularies
48. Tool No. 1: Data Dictionary
Capture data consistently to facilitate display, filtering, search.
50. Tool No. 2: Biz Owner Questionnaire
1. What is the overall business purpose
/objective of this UI?
2. What do you know of the current specific
behaviors of users of this UI?
3. What do you know of the desired specific
behaviors of users of this UI?
51. Tool No. 3: Findability Audit Template
1. Ensure XYZ content is searchable from the XYZ site
Place a search input box on all WES pages. This search box should ...
Current Status: Content already being indexed by the HBS search engine, but…
Process: HTML in the page header will need to be edited manually to add search box
Priority: High
Recommended Timeframe: Short-term
Estimated Effort: 3-5 days to implement
Dependencies: Enabling fielded search requires data enhancement
52. Tool No. 4: Baseline Analytics Reports
• Reports to Track and Evaluate Search Keywords and
Quality of Search
o Search Keywords report
o Queries with No Results, No clicks
• Report to Understand from Where Visitors Are Coming
o Referrer report
o Referring Pages report
• Report to Determine from Where Visitors Begin a
Search: Pages on which Local Search Invoked report
• Reports to Determine Where Visitors Go from a Search
Results Page. Report for Click-through from SERP.
o Report for Query-Query Reformulation. The series of
keyword phrases that a user employs during a single
search session.
57. 2014
• Operationalize search analytics program
• Automated loop of analytics feeding
taxonomy and metadata improvements
• Implement Information Management
Infrastructure
• Integrate taxonomy/tagging w/search
• Role-based relevancy at the group level
• APIs
58. 2015
• Formal user testing for search
• Role-based relevancy at the individual level
• Continue federation of available APIs
• Rationalize Search UIs
...and plenty more to come...
