5. • It has the primary responsibility for the
success or failure of the communication act.
6. Encoding
• Is the process by which the source takes an
idea or thought and selects verbal or
nonverbal symbols from his or her
environment to send which he/she feels
accurately represents that idea or thought.
7.
8. Message
• Is the content of communication. This is what
the sender wants his or her audience to know.