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"One secret of success in life is for a man to be ready for his opportunity when it comes."
Benjamin Disraeli (1804-1881)
Every day a new internet marketing technique comes along claiming to be "the next big thing" in
search engine optimization technology. But you really have to sort out what exactly is the best
opportunity for your particular web site or online business will be to get that much sought after 1
million hits per month goal . Google the term "search engine optimization," and you'll find more
than 7 million results, far too many to examine every one of them and trying to figure out which
one will work for you, so what do you do now?
Greg Boser, owner and operator of the web marketing outfit "WebGuerilla", will do anything
possible to manipulate the search engine rankings for his clients."The search engines created the
monster," he said. "It only exists because Google's algorithm places a lot of emphasis on link
popularity." That "link popularity" term has gotten a lot of media attention lately mainly because it
is a way to break through the barriers that Google and other search engines have put up against
small online businesses and blog sites that need to find a way to position themselves on the top
20 category listings for their business or blog site category.
You need a decent grasp of how links work in search engine optimization to understand how to
use link popularity to your benefit. In essence, Google interprets a link from page A to page B as a
vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a
page receives; it also analyzes the page that casts the vote. Votes cast by pages that are
themselves 'important' weigh more heavily and help to make other pages 'important.'
These links from other pages connected to yours MUST have real value to them. You have to
make sure that the pages you have linked to are relevant to your own website, otherwise when the
spiders and robots examine your page content and they are not relevant at all to Page A, then
they will not let your Page B get listed at all! Not a good thing for your overall internet marketing
plan success. Let's start with linking as the beginning of this top ten list now that you understand
how crucial it is to your main goal of building large amounts of traffic to your site.
1. LINKING A lot of big internet marketing firms use linking as their main weapon against the
major search engines today. They are able to manipulate Google and Yahoo! by submitting any
page from your site to as many pages as possible that have to do with your main keywords on that
particular page. The amount of quality on the pages you are linked to are as important as the
quantity of the pages.
"I could create a blank page without a keyword anywhere present, or a 404 error message, and if I

2. can get enough sites to link to it, I could get it to place first on Google," Boser said, but the quality
of those pages need to come from mega sites like Yahoo! and MSN, and by using those sites as
your main link pages, you would only need five or six inbound links from them to rank your page
on the top 20. But if you can get up to 5,000 links from less important sites, that will work as well,
even if the pages you link from are online diaries, blogs, zany products, porn sites or anyone else
who honors link exchanges. You just have to make sure the huge amount of sites you link to are
the proper amount. If you're working on quantity over quality, you must link up to 4,000 less
relevant pages at the minimum.
For a good example of overall search engine manipulation, the #1 SEO site today is "Submit
Express", which delivers website submissions to over 75,000 search engines and directories. The
company does not care what your business is, they just submit your pages to as many search
engines as they can find, just delivering quantity over quality, which might not be right for you. This
brings up an earlier point about how your company or blogsite needs a specific internet marketing
plan that works for your business.
If your company or site is in the business of consulting, you should never use keyword
manipulation to get your business listed in the major search engines because that makes you a
bigger target. You don't want cheap tricks to rise to the top of the search engines in any other way
but the most legitimate so you don't get scorned by your industry when everybody finds out the
fraudulent or cheap ways your marketing consultant got you the #5 spot on Google.
But if you could care less about how people think you clawed your way to the top, another way of
linking techniques that work is by "cloaking" your pages by hiding text in the background of your
site in a way that users won't see the text, but that specific text you used will target Google's
ranking technology, allowing your pages to rank right up there with the big boys in the Top Ten
rankings. As you can see, there are a myriad of ways for you to manipulate your way to the top of
the search engine heap. Just make sure you pick the right way in doing so.
2. USE THE BEST TITLE TAG POSSIBLE FOR YOUR HTML WEBSITE PAGE People do not
realize how important it is to create a unique phrase embedded in the HTML code for your title tag
on the front page of your site. A really good example of the perfect title tag would be: (SEO Gone
Nuts – microsaw.com). What this title tag does is two-fold. It uses the term "SEO" which is a
very popular keyword on the web, and then it has "Gone Nuts" within the tag line which is an
active term and may be very unique from a search engine point of view if no other site uses that
term with SEO in the main title.
To come up with a perfect tag title for your site, you need to visualize what main keyword phrase
or term a web surfer looking for your company or blog would put in to locate your site. Let's say
you sell "Star Wars" paraphernalia for instance. Your tag could then be (Star Wars Lucas Insane-
stargear.com).
Now calling George Lucas insane might not be appropriate, but you get the picture. Any term or
keyword you can use that will be very original for that very important spider crawl from Yahoo! or
Google, will make the difference between ranking #3 on their pages or #25,000th. You make the
call.
3. RESEARCH YOUR MAIN COMPETITION The best way to keep in competition with
companies or blog sites that are in your main line of business, is to find out how they are being so

3. successful with their own rankings in search engines. How you find out this important information
is very easy. Just type in your search term into a main search engine such as Google and then
examine the top five or six results. Notice what they are doing in their HTML (on page) and linking
areas (off page).
The ways to figure out their HTML coding is by writing down the main keywords you keep seeing
over and over on their main page. If they state "star wars" more than 8 times on their home page,
for instance, you then know one of the most important keywords that they set up on their site
HTML was (STAR WARS). It is that simple. If it worked for them, it will work for you too, so go
ahead and add it to your main keywords when you write the text for your main page.
You can do the same thing as far as linking is concerned as well. To find out how many sites are
linking to your competition, type "link:[http://www.competitorname.com]" into Google. Do the same
in Yahoo!, and you'll see a higher count because Yahoo! is more all-inclusive. This information will
tell you who your site should be linking to, because your competition is already in business with
those sites and you should do the same ASAP!
4. RESEARCH YOUR KEYWORDS Using the proper keywords in any page you submit to the
various search engines on the internet cannot be overstated in importance. If you can find at least
three perfect keywords for your front page, and then use those keywords with a combination of
techniques already discussed, you are halfway there to dominate your competition when it comes
to a high ranking using search engine optimization. Use tools like "Yahoo! Search
Marketing/Overture", Google's "Keyword Tool" and "SEOBook" keywords tool as well as any other
keyword enhancement tool you can find on the web.
When you go to one Google's keyword tool for example, and put in "Star Wars", you will see that
the keyword "Star Wars toys" is the #1 ranking on Google's search engine. That means that more
web surfers used the total phrase "Star Wars toys" when searching online for anything related to
"Star Wars" more than any other term. Now going down the list we see ""battlefront Star Wars" as
the next most popular term. Write that one down as well. This ranking will change weekly, so make
sure you analyze the top five keyword search rankings on ALL of the keyword help web sites for
determining your main three keywords you will use for your main page.
Remember to try to shoot for keywords that have higher search counts; over 20,000 searches for
your keyword are good, but it all depends on the industry your company or blog site pertains to. If
you want to appeal to a smaller group of rabid fans of anime, for instance, you would want to look
for a keyword that is very descriptive of your website, but that is not necessarily the most popular.
(anime clips) would be a great keyword to use because it ranks 20th down from the top in overall
keyword rankings on Google's keyword tool.
That particular keyword will appeal to all of the many maniacal anime fans who want to
specifically watch clips of anime on your site. But you MUST have a good selection of clips to
show to your visitors or they will get turned off to your site and never return. So remember to only
use the keywords that relate specifically to information or content to your site for keyword
relevance to work best for you.
5. ALWAYS USE WELL-DEFINED NAVIGATION ON YOUR MAIN PAGE This also includes the
importance of making sure that your directories and file names are well-defined along with your

4. overall navigation structure of your main page. You must name your keywords in the file name (ex:
content-management-system.htm) to make sure the search engines will be able to examine all of
your main content when doing a search for ranking placement. This will help you develop a flat
directory structure that has no more than three levels so that the spiders and robots crawling
through your content will not get lost and leave your site before giving you a higher ranking.
Since this last technique is very technical, you should allow a specialist to do it for you. But you
need to make sure that they realize you know the technical specifications of search engine
optimization so you'll get your money's worth from their service. If they think you are an amateur at
SEO, they will take your money and just do a lukewarm job at best, so keep them on their toes
with your knowledge of at least the fundamentals of SEO and you will be on your way to getting
that much-envied position of the #1 ranking on Google.
Rob Mead has written many articles about internet marketing and how to create and find great
website content that will increase your web site's traffic overnight. Go to
[http://www.perfectwebcontent.com] and you will be able to use all of the web site's resources and
articles in your quest for internet success.
Article Source:
http://EzineArticles.com/?expert=Rob_Mead
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SEO Link Monster Automated Link Building And Google Ranking System. Check this out....!!!
http://tinyurl.com/6tjeee2
==== ====