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2011 Year End Review
2/10/2012   Genesee Regional Off-Road Cyclists G.R.O.C. PO BOX 25674 Rochester NY 14625   1
About GROC
• History:
      – Founded in 2004
      – NFP Status in 2011
      – IMBA Affiliated Club Since 2004Our

      Mission:
       To be an inclusive community designing, building,
       maintaining and riding sustainable shared-use
       trails

2/10/2012     Genesee Regional Off-Road Cyclists G.R.O.C. PO BOX 25674 Rochester NY 14625   2
GROC Board Of Directors
Our Current Board Members 2012
      –     President - Jonathan Brown
                                                                 Thanks You To Our Outgoing
      –     Vice-President - Lou Eichel                            Board members
      –     Secretary – Steve Wowkowych
      –     Treasurer – Russ Wait
      –     Trail Committee Chair – Frank Steiner                These individuals not only help found the club
      –     Volunteer Committee Chair - Mary Lee                    but continue their advocacy and
            Rosenzweig
                                                                    participation in the community
      –     Advocacy Committee Chair – Mark Rosenzweig
      –     Education Committee Chair - Adam Reitz
      –     Event Committee Chair – Stephen Rickets                     –   Rick Williams
      –     Community MTB Outreach Coordinator -Shone
            Rowley                                                      –   Eric Metzler
      –     Members at Large
              •   Aaron Caveglia                                        –   Victor Gaspar
              •   Mara Peters
              •   Julie Clayton                                         –   ScottLikly
              •   Andrew DeHaas
              •   Buzz Weetman                                          –   Bruce Hayward
              •   Gregg Sargis
                                                                        –   Fritz Seager



2/10/2012                 Genesee Regional Off-Road Cyclists G.R.O.C. PO BOX 25674 Rochester NY 14625       3
Volunteers Drive Success
                  View of volunteer hours and where they were spent



                                       7,778 GROC Volunteer Hours over the Last 4 Years
                   1600

                   1400

                   1200
Volunteer Hours




                   1000

                    800

                    600

                    400

                    200

                      0
                          Dryer Road   Ellison park     Ontario     Other Parks   Tryon Park   West Bay Park Whitting Road YMCA Camp   NMBP Bike
                                                      County Park                                                          Arrowhead    Patrol

                                                              2008        2009        2010        2011

                  2/10/2012                Genesee Regional Off-Road Cyclists G.R.O.C. PO BOX 25674 Rochester NY 14625                       4
Value Of Volunteers
*Based on Corporation for National and Community Service

                         Value of GROC Volunteer Hours Invested in Parks


                                                                      $10,060

                                                                      2008
                                           $29,524


               2008                                                                 $21,059

               2009                           2011
                                                                                 2009
               2010
               2011
                                                             2010




                                                            $44,880


                                        Total Value of Volunteer hours by GROC $105,552*

2/10/2012             Genesee Regional Off-Road Cyclists G.R.O.C. PO BOX 25674 Rochester NY 14625   5
Serving Many Communities
Where are our members (2011)
                                                Brockport, 1%      East Rochester, 1%
                                                   Canandaigua, 2%
                               Webster, 6%                  Churchville, 1%                             Avon
                                                                                                        Batavia
                                                                         Fairport, 6%                   Bergen
                                                                                                        Bloomfield
                                                                                   Farmington, 3%
                          Victor, 8%                                                                    Brighton
                                                                                                        Brockport
                                                                                        Henrietta, 2%
                                                                                                        Buffalo
                                                                                         Honeoye
                                                                                         Falls, 1%      Byron
                                                                                                        Caledonia
                                                                                          Macedon, 2%
                                                                                                        Canandaigua
                                                                                                        cazenovia
                                                                                                        Churchville
                                                                                                        Clyde
                                                                                        Penfield, 4%
                                                                                                        East Rochester
                                                                                                        East Syracuse
                         Rochester, 40%                            Pittsford, 8%
                                                                                                        Elmira
                                                                                                        Endicott
                                                                                                        Faiport
                                                                                                        Fairport
                                                                                                        Farmington

2/10/2012              Genesee Regional Off-Road Cyclists G.R.O.C. PO BOX 25674 Rochester NY 14625                       6
GROC’s Park Stewardship
GROC Provides the following services in cooperation with the local land mangers for
   each of these Parks:
      –     Trail Maintenance
               •    Clearing
               •    Repairing
               •    Re routing
      –     Trail Design and building
      –     Trail Blazing and mapping
      –     Organization of regular work parties


•   Tryon Park
      –     Started Pilot Program in 2010
      –     Creating new trails and repairing and creating more sustainable trail system
      –     GROC Provided Trail maps and blazing and materials

•   West Bay Park
      –     Started Pilot Program in 2010
      –     Creating traisl design from scratch as no official trails existed in this park
      –     GROC Provided Trail maps and blazing and materials


•   Dryer Road Park
      –     Started in 2004
      –     Home of the Fattire Festival
      –     10 miles of trail on 85 acres

•   Ontario County Park
      –     Started in 2007
      –     Home of the Burning Bike Festival
      –     15 miles of Trail on 100+ acres


2/10/2012                        Genesee Regional Off-Road Cyclists G.R.O.C. PO BOX 25674 Rochester NY 14625   7
GROC Trail Crew
GROC Formed GROC trail Crew in 2011
The goals of this program was to organize
   and bring new training to our volunteer
   community


•   Trail Crew Meet Up Group
      –     130 registered volunteers
      –     Hosting over 66 works days in 2011
      –     Created many new Trail Crew Leaders being
            awarded Trail Crew Shirts
•   Trail Crew Training Program:
      –     Run 2011 by Rick Williams
      –     Had 8 individuals work on sustainable trail
            management and building techniques




2/10/2012                Genesee Regional Off-Road Cyclists G.R.O.C. PO BOX 25674 Rochester NY 14625   8
GROC Recognition In The Community
Outstanding Asset Builder Award:                                          Proclomation From County Legislature:
     GROC Honored by Department of Human Services – Award was                   Dan Quatro and Debbie Draw authored the
     accepted on Oct 1st. GROC nominated for this award by Mike                 proclamation recognizing GROC for our volunteer
     Cooper the Penfield's Director of Parks and Recreation. The Asset          efforts and contributions to our parks
     Builder Award recognizes those who who donate their time in an
     effort to encourage our youth in leading positive healthy lives




2/10/2012                 Genesee Regional Off-Road Cyclists G.R.O.C. PO BOX 25674 Rochester NY 14625                     9
GROC’s Events
6th   Annual Fatire Festival:

This was the 6th year of the Fatire
Festival and event designed to bring a
wider audience into the sport we love.

Over 150 racers and their family and
friends




Burning Bike Festival

It’s a weekend of camping, mountain
biking, food and fun at Ontario County
Park in South Bristol, NY.




2/10/2012              Genesee Regional Off-Road Cyclists G.R.O.C. PO BOX 25674 Rochester NY 14625   10
IMBA Visit
IMBA Working with GROC

Subaru IMBA Trail Crew join us in Rochester for 3 days
of Training and presentations on Sustainable Trail
Building. Even better we got 2 Trail crews, Steve &
Morgan Lommele and Jake Carten and Jenny Abraham
really put on a fun and full three days.

The Subaru IMBA Trail Crew goes around the country
visiting local areas and working with IMBA clubs to train
and teach trail building techniques and even more than
than help Clubs like our to be the best possible
advocacy groups within our communities. These crews
come with years of knowledge being out in the field and
working on every conceivable trail type and with all
kinds of clubs big and small.

Land Mangers from Monroe County Parks, Victor
Parks, Penfield and others attended training with the
IMBA Crew




2/10/2012                Genesee Regional Off-Road Cyclists G.R.O.C. PO BOX 25674 Rochester NY 14625   11
Other GROC Community Involvement
•   Single Track Academy
      –     GROC has a summer program for young adults that teaches mountain Bike Skills and much
            more. This 6 week course focus on skills, health, advocacy, trail building, and sense of
            stewardship for our parks and trails.
      –     This Year there were over 40 students


•   Local Park Clean Up - Ellison Park
      trash 3,258 pounds
           - About 500 volunteers
           -2,861 pounds of e-scrap collected for recycling from the volunteers
            Black Creek- 630 pounds of trash; 25 volunteers
            Ellison- 850 pounds of trash; 138 volunteers
            Genesee Valley- 277 pounds of trash; ~150 volunteers
            Mendon Ponds- 380 pounds of trash; ~50-75 volunteers
            Ontario Beach- 370 pounds of trash; 40 volunteers
            Seneca- 510 pounds of trash; ~100-110 volunteers
            GROC wins refurbished laptop for most pounds of trash collected

•   National Mountain Bike Patrol
      –     GROC has a summer program for young adults that teaches mountain Bike Skills and much




2/10/2012                   Genesee Regional Off-Road Cyclists G.R.O.C. PO BOX 25674 Rochester NY 14625   12
Pilot Program Update
• County Is doing it evaluation starting
  11/21/2011
      – They will be taking photos as they did at the beginning
        of the process
• Feedback:
      – GROC and The County have received allot of positive
        feedback from the community on these parks
      – PLEASE SEND LETTER OR EMAILS TO COUNTY the
        more feedback the better
      – Larry StaubLStaubJr@monroecounty.gov
      – Dave RinaldoDRinaldo@monroecounty.gov

2/10/2012      Genesee Regional Off-Road Cyclists G.R.O.C. PO BOX 25674 Rochester NY 14625   13
GROC Has Grown
•   Membership Dollars:
      –     trail signage
      –     not for profit legal fees
      –     materials for skills park
      –     trail tools
      –     and other trail advocacy items
      –     Insurance (1 million dollar policy, allows us to work in parks )


•   Current Membership
      –     261 Currently Active and Paying members
               •   13 Gold Member
               •   27 Advocate Members
               •   88 Family
               •   163 Single
               •   36 FREE members
      –     358 – is most members we have had paying
•   Email list
      –     985 deliverable emails




2/10/2012                     Genesee Regional Off-Road Cyclists G.R.O.C. PO BOX 25674 Rochester NY 14625   14
Local Business Support
•   Bike Shop Involvement
      –     Local Bike Shops offering discounts for GROC members and supporting events like Fattire festival
      –     Local shops also supporting Single Track Academy with sponsorships




•   Donations and Support
      –     These groups have donated over $3,000 dollars over the last 2 years. The donationshave been
            presented to GROC for its Outstanding Mountain Bike Advocacy in the region.




2/10/2012               Genesee Regional Off-Road Cyclists G.R.O.C. PO BOX 25674 Rochester NY 14625            15
GROC 2011 Survey
Results from 2011 Survey gives us some things to think about:
•   Over all the survey was very positive and GROC has done allot for off road cycling
    in our community.
•   Open Comments:
            • More Support for other local cycling events
            • More opportunities for all levels of ability including GROC lead clinics and rides
            • More women specific opportunities to ride and learn
            • Youth education and involvement outside our core audience




2/10/2012            Genesee Regional Off-Road Cyclists G.R.O.C. PO BOX 25674 Rochester NY 14625   16
GROC Focus for 2012- 2013
• Management and Maintenance of Existing Parks:
      – Building Trails is only only the first step, proper
        maintenance and care of trails are what make the trails
        truly sustainable and enjoyable
• Growing our Membership base
      – Creating more stewardship opportunities for users of our
        parks
      – Getting more diverse audiences to volunteer some time in
        our parks
      – Creating value that will drive people to become members
      – More community programs for Women, Youth, and all
        levels of riders

2/10/2012      Genesee Regional Off-Road Cyclists G.R.O.C. PO BOX 25674 Rochester NY 14625   17
GROC Gives, Inc. NFP Status in 2011
Mission
“Mentor under privileged youth in the Genesee Valley Region of New York, Promote
exercise and fitness by providing access to off-road cycling opportunities.”


2 Year Plan for GROC Gives NFP Volunteers
      – Fulfill our NFP Mission “Mentor under privileged youth in the Genesee Valley Region of
        New York, Promote exercise and fitness by providing access to off-road cycling
        opportunities.”
      – Create two year plan that identifies grant and community partnership opportunities

Goals for 2012:
      –     First Grand Application Submitted:
               • Parks and Trails New York
               • Capacity Building Grants for Parks and Trail Organizations




2/10/2012                Genesee Regional Off-Road Cyclists G.R.O.C. PO BOX 25674 Rochester NY 14625   18

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GROC 2011 Year End Review

  • 1. 2011 Year End Review 2/10/2012 Genesee Regional Off-Road Cyclists G.R.O.C. PO BOX 25674 Rochester NY 14625 1
  • 2. About GROC • History: – Founded in 2004 – NFP Status in 2011 – IMBA Affiliated Club Since 2004Our Mission: To be an inclusive community designing, building, maintaining and riding sustainable shared-use trails 2/10/2012 Genesee Regional Off-Road Cyclists G.R.O.C. PO BOX 25674 Rochester NY 14625 2
  • 3. GROC Board Of Directors Our Current Board Members 2012 – President - Jonathan Brown Thanks You To Our Outgoing – Vice-President - Lou Eichel Board members – Secretary – Steve Wowkowych – Treasurer – Russ Wait – Trail Committee Chair – Frank Steiner These individuals not only help found the club – Volunteer Committee Chair - Mary Lee but continue their advocacy and Rosenzweig participation in the community – Advocacy Committee Chair – Mark Rosenzweig – Education Committee Chair - Adam Reitz – Event Committee Chair – Stephen Rickets – Rick Williams – Community MTB Outreach Coordinator -Shone Rowley – Eric Metzler – Members at Large • Aaron Caveglia – Victor Gaspar • Mara Peters • Julie Clayton – ScottLikly • Andrew DeHaas • Buzz Weetman – Bruce Hayward • Gregg Sargis – Fritz Seager 2/10/2012 Genesee Regional Off-Road Cyclists G.R.O.C. PO BOX 25674 Rochester NY 14625 3
  • 4. Volunteers Drive Success View of volunteer hours and where they were spent 7,778 GROC Volunteer Hours over the Last 4 Years 1600 1400 1200 Volunteer Hours 1000 800 600 400 200 0 Dryer Road Ellison park Ontario Other Parks Tryon Park West Bay Park Whitting Road YMCA Camp NMBP Bike County Park Arrowhead Patrol 2008 2009 2010 2011 2/10/2012 Genesee Regional Off-Road Cyclists G.R.O.C. PO BOX 25674 Rochester NY 14625 4
  • 5. Value Of Volunteers *Based on Corporation for National and Community Service Value of GROC Volunteer Hours Invested in Parks $10,060 2008 $29,524 2008 $21,059 2009 2011 2009 2010 2011 2010 $44,880 Total Value of Volunteer hours by GROC $105,552* 2/10/2012 Genesee Regional Off-Road Cyclists G.R.O.C. PO BOX 25674 Rochester NY 14625 5
  • 6. Serving Many Communities Where are our members (2011) Brockport, 1% East Rochester, 1% Canandaigua, 2% Webster, 6% Churchville, 1% Avon Batavia Fairport, 6% Bergen Bloomfield Farmington, 3% Victor, 8% Brighton Brockport Henrietta, 2% Buffalo Honeoye Falls, 1% Byron Caledonia Macedon, 2% Canandaigua cazenovia Churchville Clyde Penfield, 4% East Rochester East Syracuse Rochester, 40% Pittsford, 8% Elmira Endicott Faiport Fairport Farmington 2/10/2012 Genesee Regional Off-Road Cyclists G.R.O.C. PO BOX 25674 Rochester NY 14625 6
  • 7. GROC’s Park Stewardship GROC Provides the following services in cooperation with the local land mangers for each of these Parks: – Trail Maintenance • Clearing • Repairing • Re routing – Trail Design and building – Trail Blazing and mapping – Organization of regular work parties • Tryon Park – Started Pilot Program in 2010 – Creating new trails and repairing and creating more sustainable trail system – GROC Provided Trail maps and blazing and materials • West Bay Park – Started Pilot Program in 2010 – Creating traisl design from scratch as no official trails existed in this park – GROC Provided Trail maps and blazing and materials • Dryer Road Park – Started in 2004 – Home of the Fattire Festival – 10 miles of trail on 85 acres • Ontario County Park – Started in 2007 – Home of the Burning Bike Festival – 15 miles of Trail on 100+ acres 2/10/2012 Genesee Regional Off-Road Cyclists G.R.O.C. PO BOX 25674 Rochester NY 14625 7
  • 8. GROC Trail Crew GROC Formed GROC trail Crew in 2011 The goals of this program was to organize and bring new training to our volunteer community • Trail Crew Meet Up Group – 130 registered volunteers – Hosting over 66 works days in 2011 – Created many new Trail Crew Leaders being awarded Trail Crew Shirts • Trail Crew Training Program: – Run 2011 by Rick Williams – Had 8 individuals work on sustainable trail management and building techniques 2/10/2012 Genesee Regional Off-Road Cyclists G.R.O.C. PO BOX 25674 Rochester NY 14625 8
  • 9. GROC Recognition In The Community Outstanding Asset Builder Award: Proclomation From County Legislature: GROC Honored by Department of Human Services – Award was Dan Quatro and Debbie Draw authored the accepted on Oct 1st. GROC nominated for this award by Mike proclamation recognizing GROC for our volunteer Cooper the Penfield's Director of Parks and Recreation. The Asset efforts and contributions to our parks Builder Award recognizes those who who donate their time in an effort to encourage our youth in leading positive healthy lives 2/10/2012 Genesee Regional Off-Road Cyclists G.R.O.C. PO BOX 25674 Rochester NY 14625 9
  • 10. GROC’s Events 6th Annual Fatire Festival: This was the 6th year of the Fatire Festival and event designed to bring a wider audience into the sport we love. Over 150 racers and their family and friends Burning Bike Festival It’s a weekend of camping, mountain biking, food and fun at Ontario County Park in South Bristol, NY. 2/10/2012 Genesee Regional Off-Road Cyclists G.R.O.C. PO BOX 25674 Rochester NY 14625 10
  • 11. IMBA Visit IMBA Working with GROC Subaru IMBA Trail Crew join us in Rochester for 3 days of Training and presentations on Sustainable Trail Building. Even better we got 2 Trail crews, Steve & Morgan Lommele and Jake Carten and Jenny Abraham really put on a fun and full three days. The Subaru IMBA Trail Crew goes around the country visiting local areas and working with IMBA clubs to train and teach trail building techniques and even more than than help Clubs like our to be the best possible advocacy groups within our communities. These crews come with years of knowledge being out in the field and working on every conceivable trail type and with all kinds of clubs big and small. Land Mangers from Monroe County Parks, Victor Parks, Penfield and others attended training with the IMBA Crew 2/10/2012 Genesee Regional Off-Road Cyclists G.R.O.C. PO BOX 25674 Rochester NY 14625 11
  • 12. Other GROC Community Involvement • Single Track Academy – GROC has a summer program for young adults that teaches mountain Bike Skills and much more. This 6 week course focus on skills, health, advocacy, trail building, and sense of stewardship for our parks and trails. – This Year there were over 40 students • Local Park Clean Up - Ellison Park trash 3,258 pounds - About 500 volunteers -2,861 pounds of e-scrap collected for recycling from the volunteers Black Creek- 630 pounds of trash; 25 volunteers Ellison- 850 pounds of trash; 138 volunteers Genesee Valley- 277 pounds of trash; ~150 volunteers Mendon Ponds- 380 pounds of trash; ~50-75 volunteers Ontario Beach- 370 pounds of trash; 40 volunteers Seneca- 510 pounds of trash; ~100-110 volunteers GROC wins refurbished laptop for most pounds of trash collected • National Mountain Bike Patrol – GROC has a summer program for young adults that teaches mountain Bike Skills and much 2/10/2012 Genesee Regional Off-Road Cyclists G.R.O.C. PO BOX 25674 Rochester NY 14625 12
  • 13. Pilot Program Update • County Is doing it evaluation starting 11/21/2011 – They will be taking photos as they did at the beginning of the process • Feedback: – GROC and The County have received allot of positive feedback from the community on these parks – PLEASE SEND LETTER OR EMAILS TO COUNTY the more feedback the better – Larry StaubLStaubJr@monroecounty.gov – Dave RinaldoDRinaldo@monroecounty.gov 2/10/2012 Genesee Regional Off-Road Cyclists G.R.O.C. PO BOX 25674 Rochester NY 14625 13
  • 14. GROC Has Grown • Membership Dollars: – trail signage – not for profit legal fees – materials for skills park – trail tools – and other trail advocacy items – Insurance (1 million dollar policy, allows us to work in parks ) • Current Membership – 261 Currently Active and Paying members • 13 Gold Member • 27 Advocate Members • 88 Family • 163 Single • 36 FREE members – 358 – is most members we have had paying • Email list – 985 deliverable emails 2/10/2012 Genesee Regional Off-Road Cyclists G.R.O.C. PO BOX 25674 Rochester NY 14625 14
  • 15. Local Business Support • Bike Shop Involvement – Local Bike Shops offering discounts for GROC members and supporting events like Fattire festival – Local shops also supporting Single Track Academy with sponsorships • Donations and Support – These groups have donated over $3,000 dollars over the last 2 years. The donationshave been presented to GROC for its Outstanding Mountain Bike Advocacy in the region. 2/10/2012 Genesee Regional Off-Road Cyclists G.R.O.C. PO BOX 25674 Rochester NY 14625 15
  • 16. GROC 2011 Survey Results from 2011 Survey gives us some things to think about: • Over all the survey was very positive and GROC has done allot for off road cycling in our community. • Open Comments: • More Support for other local cycling events • More opportunities for all levels of ability including GROC lead clinics and rides • More women specific opportunities to ride and learn • Youth education and involvement outside our core audience 2/10/2012 Genesee Regional Off-Road Cyclists G.R.O.C. PO BOX 25674 Rochester NY 14625 16
  • 17. GROC Focus for 2012- 2013 • Management and Maintenance of Existing Parks: – Building Trails is only only the first step, proper maintenance and care of trails are what make the trails truly sustainable and enjoyable • Growing our Membership base – Creating more stewardship opportunities for users of our parks – Getting more diverse audiences to volunteer some time in our parks – Creating value that will drive people to become members – More community programs for Women, Youth, and all levels of riders 2/10/2012 Genesee Regional Off-Road Cyclists G.R.O.C. PO BOX 25674 Rochester NY 14625 17
  • 18. GROC Gives, Inc. NFP Status in 2011 Mission “Mentor under privileged youth in the Genesee Valley Region of New York, Promote exercise and fitness by providing access to off-road cycling opportunities.” 2 Year Plan for GROC Gives NFP Volunteers – Fulfill our NFP Mission “Mentor under privileged youth in the Genesee Valley Region of New York, Promote exercise and fitness by providing access to off-road cycling opportunities.” – Create two year plan that identifies grant and community partnership opportunities Goals for 2012: – First Grand Application Submitted: • Parks and Trails New York • Capacity Building Grants for Parks and Trail Organizations 2/10/2012 Genesee Regional Off-Road Cyclists G.R.O.C. PO BOX 25674 Rochester NY 14625 18