Chapter 8: Identifying Market Segments and Targets

1. TOP 10 Learning Questions Ch 8: Identifying Market Segments and Targets Myrtle Frantilla April 14, 2011 http://myrtlefrantilla.blogspot.com/ 1

2. 2 1. All of these are included in Four Levels of Micro Marketing except A. Segment B. Local Areas C. Niche Social Class D. Individual E. http://myrtlefrantilla.blogspot.com/ http://myrtlefrantilla.blogspot.com/

3. Four Levels of Micro Marketing 3 Segments Niches Local Areas Individuals http://myrtlefrantilla.blogspot.com/ http://myrtlefrantilla.blogspot.com/

4. 4 1. All of these are included in Four Levels of Micro Marketing except A. Segment B. Local Areas C. Niche Social Class D. Individual E. http://myrtlefrantilla.blogspot.com/ http://myrtlefrantilla.blogspot.com/

5. 2. In the steps of segmentation process, what is the fourth step? 5 A. Segment Attractiveness B. Segment Identification C. Segment Positioning D. Segment Acid Test E. Segment Profitability http://myrtlefrantilla.blogspot.com/ http://myrtlefrantilla.blogspot.com/

6. Steps in Segmentation Process http://myrtlefrantilla.blogspot.com/ 6 http://myrtlefrantilla.blogspot.com/

7. Steps in Segmentation Process http://myrtlefrantilla.blogspot.com/ 7 Needs-basedSegmentation http://myrtlefrantilla.blogspot.com/

8. Steps in Segmentation Process Needs-basedSegmentation Segment Identification http://myrtlefrantilla.blogspot.com/ 8 http://myrtlefrantilla.blogspot.com/

9. Steps in Segmentation Process Segment Identification http://myrtlefrantilla.blogspot.com/ 9 Needs-basedSegmentation Segment Attractiveness http://myrtlefrantilla.blogspot.com/

10. Steps in Segmentation Process Segment Identification http://myrtlefrantilla.blogspot.com/ 10 Needs-basedSegmentation Segment Attractiveness Segment Profitability http://myrtlefrantilla.blogspot.com/

11. Steps in Segmentation Process Segment Identification 11 Needs-basedSegmentation Segment Attractiveness Segment Profitability Segment Positioning http://myrtlefrantilla.blogspot.com/ http://myrtlefrantilla.blogspot.com/

12. Steps in Segmentation Process 12 Needs-basedSegmentation Segment Identification Segment Attractiveness Segment Profitability Segment Positioning Segment Acid Test http://myrtlefrantilla.blogspot.com/ http://myrtlefrantilla.blogspot.com/

13. Steps in Segmentation Process 13 Needs-basedSegmentation Marketing Mix Strategy Segment Identification Segment Attractiveness Segment Profitability Segment Positioning Segment Acid Test http://myrtlefrantilla.blogspot.com/ http://myrtlefrantilla.blogspot.com/

14. 2. In the steps of segmentation process, what is the fourth step? 14 A. Segment Attractiveness B. Segment Identification C. Segment Positioning D. Segment Acid Test E. Segment Profitability http://myrtlefrantilla.blogspot.com/ http://myrtlefrantilla.blogspot.com/

15. 3. A market segment consists of a group of customers who share a similar set of needs and wants. 15 A. True B. False http://myrtlefrantilla.blogspot.com/ http://myrtlefrantilla.blogspot.com/

16. Market Segment Targeting a group of customers who share a similar set of needs and wants. http://myrtlefrantilla.blogspot.com/

17. 3. A market segment consists of a group of customers who share a similar set of needs and wants. 17 A. True B. False http://myrtlefrantilla.blogspot.com/ http://myrtlefrantilla.blogspot.com/

18. 18 4. Which among these are not included in Segmenting Consumer Markets? A. Geographic B. Demographic C. Behavioral D. Social Psychographic E. http://myrtlefrantilla.blogspot.com/

19. 19 Segmenting Consumer Markets Geographic Demographic Psychographic Behavioral http://myrtlefrantilla.blogspot.com/

20. 20 4. Which among these are not included in Segmenting Consumer Markets? A. Geographic B. Demographic C. Behavioral D. Social Psychographic E. http://myrtlefrantilla.blogspot.com/

21. 5. ________ is a/an effective Segmentation Criteria where Segments must respond differently to various marketing mix elements & programs. 21 Measurable Accessible A. Substantial B. Differential C. Actionable D. E. http://myrtlefrantilla.blogspot.com/ http://myrtlefrantilla.blogspot.com/

22. Measurable Accessible Size, profiles of segments can be measured. Substantial Segments can be effectively and efficiently reached. Differential Segments are profitable enough to serve. Actionable Segments must respond differently to various marketing mix elements & programs. Programs can be designed to attract the segments. Effective Segmentation Criteria http://myrtlefrantilla.blogspot.com/

23. 5. ________ is a/an effective Segmentation Criteria where Segments must respond differently to different marketing mix elements & programs. 23 Measurable Accessible A. Substantial B. Differential C. Actionable D. E. http://myrtlefrantilla.blogspot.com/ http://myrtlefrantilla.blogspot.com/

24. 6. Below are Patterns of Target Market Selection. But which of these is an example Product Specialization? 24 A. B. C. D. E. http://myrtlefrantilla.blogspot.com/ http://myrtlefrantilla.blogspot.com/

25. Patterns of Target Market Selection http://myrtlefrantilla.blogspot.com/

26. Patterns of Target Market Selection http://myrtlefrantilla.blogspot.com/

27. Patterns of Target Market Selection http://myrtlefrantilla.blogspot.com/

28. 6. Below are Patterns of Target Market Selection. But which of these is an example Product Specialization? 28 A. B. C. D. E. http://myrtlefrantilla.blogspot.com/ http://myrtlefrantilla.blogspot.com/

29. 29 7. Initiator, Influencer, Decider, Buyer and User are examples of Behavioral Variables. True A. False B. http://myrtlefrantilla.blogspot.com/

31. Initiator

32. Benefits

33. Influencer

34. User Status

35. Decider

36. User Rate

37. Buyer

38. Buyer Readiness

39. Loyalty Status

40. Seller

41. Attitudehttp://myrtlefrantilla.blogspot.com/ http://myrtlefrantilla.blogspot.com/

42. 31 7. Initiator, Influencer, Decider, Buyer and User are examples of Behavioral Variables. True A. False B. http://myrtlefrantilla.blogspot.com/

43. 32 8. Demographic, Operating Variable, Purchasing Approach, Situational Factors, And Personal Characteristic are concept of ___________________. Segmenting for Business Market A. Segmenting Consumer Markets B. Demographic Segmentation C. Evaluating Market Segments D. Behavioral Segmentation E. http://myrtlefrantilla.blogspot.com/

44. 33 Segmenting Business Markets Demographic Operating Variable Purchasing Approaches Situational Factors Personal Characterstic http://myrtlefrantilla.blogspot.com/ http://myrtlefrantilla.blogspot.com/

46. 35 8. Demographic, Operating Variable, Purchasing Approach, Situational Factors, And Personal Characteristic are concept of ___________________. Segmenting for Business Market A. Segmenting Consumer Markets B. Demographic Segmentation C. Evaluating Market Segments D. Behavioral Segmentation E. http://myrtlefrantilla.blogspot.com/

47. 36 9. What are two types of Target Market in a Behavioral Segmentation? Aware and Unaware A. Tried and Not Tried B. Regular user and Occasional User C. User and Non User D. None of the Above E. http://myrtlefrantilla.blogspot.com/

48. Behavioral Segmentation Breakdown http://myrtlefrantilla.blogspot.com/

49. 38 9. What are two types of Target Market in a Behavioral Segmentation? Aware and Unaware A. Tried and Not Tried B. Regular user and Occasional User C. User and Non User D. None of the Above E. http://myrtlefrantilla.blogspot.com/

50. 39 10. Age Life Cycle, Life Stage, Gender, Income, Generation, Social Class are types of Demographic Segmentation. True A. False B. http://myrtlefrantilla.blogspot.com/

51. 40 Demographic Segmentation Age and Life Cycle Life Stage Gender Income Generation Social Class http://myrtlefrantilla.blogspot.com/ http://myrtlefrantilla.blogspot.com/

52. 41 10. Age Life Cycle, Life Stage, Gender, Income, Generation, Social Class are types of Demographic Segmentation. True A. False B. http://myrtlefrantilla.blogspot.com/

54. TOP 10 Learning Questions Ch 8: Identifying Market Segments and Targets Myrtle Frantilla April 14, 2011 http://myrtlefrantilla.blogspot.com/ 43