Web2 for Biz 2011 (Day 1of2)

– Day 1/2
For B iz
Web 2.0
ysia?? a.my - JUL ‘11
In Mala alaysi
1m
nasir@

It’s here,
everywhere
…

on Firefly
aircraft
yesterday

Google Plus

URL: plus.google.com

Slogan Real-life sharing rethought for the web.

  Commercial? Yes

  Type of site Social network

  Registration Public (Invite-Only, Closed Beta)

  Available language(s) Over 40

  Launched June 28, 2011; 20 days ago

  Current status Online

Why? (Knowledge is power! Team…)

1.  Know what of Web 2.0 & its tools
2.  How to adopt
3.  Learn from others
4.  Making strategies
5.  Mistakes to avoid
6.  Getting handy…

Who ru?

  Management professionals:-
1.  Business Strategies
2.  Corporate Communications
3.  Customer Relation (CR/S&S)
4.  Marketing & Branding
5.  R&D

Why (listen attentively to) you/me?

  I’m an entrepreneur, 20+ years…

  I’m an tech early adopter. I know the ‘net. Nearly 20 years
now!

  I’m social too and I’m educated – I have a billionaire
schoolmate :D

  We’re SIMILAR yet DIFFERENT  We SHARE knowledge &
experience. (We create ideas & inspiration. We connect and succeed
together.)

  We’re BUSY! (We opted for a 2-day workshop instead of a full month of
lectures and lab classes) :D

Whoami?

  M. Nasir Sobri has been marketing online since he first gotten on the Internet in 1992 – first via email, bulletin board
system (BBS), gopher and immediately on the Web in 1993 when the first commercial web browsers (NCSA Mosaic,
Netscape Navigator and MacWeb) were released. He setup his dotcom venture immediately after college graduation
in Ann Arbor, Michigan specializing in CMS development & server maintenance.

  After ‘dotcom crash’ in 2001, he returned to Malaysia and continued webhosting & e-marketing business while
venturing into broadband services & computer hardware resellership/physical retail. Over the early return years to
Malaysia, he participated in local business conferences and expos plus major global events hosted in Malaysia by
ICANN, GKP, WITSA, O’ Reilly Media/CMP Media etc. He also traveled to Singapore, Thailand, Indonesia and Japan to
learn about business environments elsewhere. In 2007, Nasir moved off his offline retail business, and jumped back
to Web (2.0) bandwagon serving as a Country Manager for global Pajamanation project and attempted university-
entrepreneur collaboration at UUM Kedah & USM Pulau Pinang campuses.

  Today, Nasir continues to run a web solutions business – consulting, development, hosting and marketing services
under “1oasis” domain-brand (he priorly used “webpod.com” domain starting 1998, but later sold the brand 10 years
later). As a serial (social) entrepreneur, Nasir co-founded a local ICT entrepreneur’s association, a state-wide
entrepreneur’s Co-operative (private limited) entity, a rural area social entrepreneurship club, and helped catalyzing
Global Entrepreneurship Week (GEW) campaign in Penang. He is now Chairman of KUMUDA Bhd and Honorary
Secretary of ICT Penang. He previously served as Vice Chairman for MNCC Penang Regional Centre (2009-2010).

  Nasir also teaches at local colleges & rural internet centres (PID, MID etc.) and speaks at government/business
seminars and tech meetups as well as moderating several online forums & media pages on Yahoogroups (formerly
eGroups), Googlegroups, Friendfeed, Twitter and Facebook: “Balik Pulau” (2000+ fans), “Pulau Pinang” (1000+
members), “Melayu-Trade” (15,000+ members), Mom-Dad Online (MDOL), “BizPenang”, “BizMalaysia”, etc.

What NOW:-
1.  What’s APP!

2.  Why…. Where?

3.  How to IMPACT?

4.  Why you, why use, why NOW?

t’s A PP!
1. Wha
eb 2.0? y - JUL ‘11
W hat is W laysia.m
a
na sir@1m

Flashbacks (Nasir’s in
2008…)
1.  “Almost 80% of corporations believe Web 2.0 has
the potential to increas revenues” – Economist
Intelligence Unit (eiu.com)

2.  “CEOs more enthusiastics about Web 2.0 than
CFOs, middle managers”

HOW ABOUT NOW?

Top sites for Malaysians
2008 - MY JUL 2011 - MY JUL 2011 (Global)
1.  Yahoo! 1.  Facebook 1.  Google
2.  Friendster# 2.  Google Malaysia* 2.  Facebook
3.  Google.com.my 3.  Google 3.  YouTube
4.  YouTube 4.  Blogger.com 4.  Yahoo!
5.  Google 5.  YouTube 5.  Blogger.com
6.  Live.com 6.  Yahoo! 6.  Baidu.com*
7.  Myspace 7.  Wikipedia (yay!) 7.  Wikipedia
8.  Blogger 8.  Live.com 8.  Live.com
9.  Facebook (Microsoft’s) 9.  Twitter - 25-44,
10. Wikipedia 9.  Twitter – us, jp, in, college+, female
eu, br, mx, ru without children, from
#Purchased for $26.4M by 10. Mudah.my* work!
Berjaya’s MOL on DEC 2009 10. QQ.com*

Tell-tale among friends…

  In JAN 2008, US-based Friendster has 85% users from four Southeast Asian
countries with large number of english-speakers/readers: the Philipines,
Malaysia, Indonesia & Singapore – compared to just 3.4% from the US. FOUR
(4) million Malaysians had respective Friendster profile. Friendster was
acquired by Malaysian company MOL Global on Dec 9, 2009.

  MAY 2011: Friendster with 8.2-million registered usersand 1M monthly unique
visitors repositioned into social gaming site, and discontinued user social
network accounts”. It now has only 1.2M users and ranked top-above 1,000
globally. Friendster ranks 471 in INDIA (nearly 20% of its current audience –
compared to just 4.3% from Malayia)

  Facebook had under 100M users in JAN 2008, but as of JUL 2011 has over
750-million active users including over 10M in Malaysia (2 every 5 adults has a
Facebook account – similar ration in the US). FB.com grew at over 100% in
2008, but only 2.5% in JULY 2011.

Top Made-in-Malaysia

NEW / TRANSFORMED COMMERCE /
MEDIA OTHER
1.  Malaysiakini.com 1.  Maybank2u.com
2.  Thestar.com.my 2.  Lowyat.net
3.  Utusan.com.my 3.  Cari.com.my
4.  Bharian.com.my 4.  Lelong.com.my
5.  Hmetro.com.my 5.  CIMBclicks.com.my

2.0 = participatory apps
(criteria):-

1.  Info sharing

2.  Interoperability

3.  User-centred design

4.  Collaboration

Examples

Social networking sites: Facebook, Linkedin, Myspace etc.

Blogs & microblogs: Blogspot, Twitter, Friendfeed etc.

Wikis: Wikipedia etc.

Video sharing: Youtube etc.

  Hosted SaaS: Google Docs, Zoho etc.

  Misc. web applications (EyeOS, YouOS etc.), mashups &
folksonomies

Technologies (client-side)

  Ajax & XML

  Adobe Flash & Adobe Flex

  Javascript frameworks – Yahoo! UI Library, Dojo
Toolkit, MooTools, jQuery

Concept
1.  RIA: Rich Internet application

2.  SOA: Service-oriented architechture

3.  Social Web

Usage: Interact, partipate!

  Podcasting

  Blogging

  Tagging

  RSS-ing

  Social bookmarking

  Social networking

(Interactive) MARKETING!

1. Engage consumers:- 2. Support customers:-

 Product development  Wiki for Q&A
 Service enhancement  Mini community
 Promotion

3. Research/Monitor:- 4. Distribute:-

 New issues  Breaking news
 Press  Coupons

Web 3.0 ??

  Semantic web – new knowledge!

  Personalization

  Hi-speed, hi-bandwidth

  Seamless automation

  Death of TV, newspapers and other traditional
media

Current trend… (2010
Horizon Report)
1.  Home internet access about 50% US homes,
similarly in Malaysia too. High-speed broadband
surpassing 50-million in US residentials, over 5-
million in Malaysia?

2.  Internet has gone mobile: smartphones &
netbooks
3.  Mobile computing will be mainstream in 2011.

Future trend (2011+)
1.  Microblogs to be mainstream – Southeast Asians are blogging less
(no longer in top-10 audience of blogspot.com as of 2011), but
moved to Facebook and, soon, Twitter etc.

2.  From Edu/Org (1990-2000) to Net/Info: Social (multimedia/fun:
2001-2010) to Com/Biz/* (RM/$: 2011+): LinkedIn is here with over
100-million BIZ/PRO users (founded 2002, IPO on JAN 2011: LNKD
is nearly US$10B worth, trading at $80-100!)

3.  US/EU to CN/Asia: RenRen Inc is worth ~US$4B. Other China-
centric giants include Baidu (~US$50B), Sohu, SINA, Qihoo, Youku,
Shanda, GA, Dangdang.

4.  Capitalism, Branding, Individualism, No categories, Worldwide
empowerment: Any-Brand TLD approved by ICANN!

… Wh ere?
2. Why /2
z – Day 1 L ‘11
0 for Bi a.my - JU
Web 2. alaysi
1m
nasir@

1. AirAsia.com

  AirAsia Berhad (est. 1993, MYX:5099) is Asia’s largest low-cost airline and soon to
become world’s biggest airline. RM13.25 B in asset and RM3.95B annual revenue in 2010.

  Winner of Skytrax World’s best low-cost airline award in 2009, 2010 & 2011. “It has the
world's lowest operating costs at $0.035/seat-kilometre in 2010.”

  Traffic-ranked top #1,693 globally, #36 in Malaysia with over 3,300 in-links.

  Demographics:

  Mostly 25-44 (Gen X/Y: working youths) and 65+ (‘golden citizens’), Few young adults (18-24)
or baby boomers (45-64).

  Mostly are graduate schoolers!

  More female, without children

  From work!! (less from school)

  Baby boomers choose malaysiaairlines.com instead ;D

Disecting AirAsia 2.0 (blog)

  Since JUL 2008 (3 years now!)

  PageRanked 5/10 by Google

  Over 1,000 blog posts in SEVEN (7) categories. Averaging 1 blogpost/day, but
reducing from 1-2/day in 2008 to 0.33/day in 2011.

  FEATURES: Custom Header with Logo, keyword tags, User contribution,
integrated login, RSS,2.0 sharing, open comments, multi editors, What’s New
FAQ, ToU, Privacy Policy, Copyright

  LINKS: Twitter (nearly 50K followers of the blog), Youtube (only 53
subscribers, last video two years ago!), Facebook (over 1M fans), Koolred
Group (only 132 members), AirAsia.com, AirAsia Jobs (nice!), Wikipedia
(great!)

Entertaining & informative, but lacks active engagement with audience!

It’s a
vs.
#6 in Malaysia,
ahead of actress
@LisaSurihani (#7:
167,016 followers)
and Prime Minister
@NajibRazak (#8:
163, 116)

Other Notables:-

@hotfm976 (#16)
@tonyfernandes
(#19)
@staronline (#24)
@anwaribrahim
(#25)
@MAS (#31)

[15jul11]

2. Secret
Recipe
Sdn Bhd

  Established in 1997.
Over 100 cafes in n
Malaysia, Singapore,
Philippines,
Indonesia, Thailand,
Brunei and Pakistan
as well.

  Viral in 2009 with over
25,000 montly active
users then, but no
longer active as of
2011.

  Apps can be annoying
after a while.

Other case studies
1.  WEBSITE: Foldees, Maybank2u, iProperty
2.  BLOG: The Star Citizen Blog
3.  Facebook FAN PAGE & GROUP: Action City, AirAsia,
Balik Pulau, KUMUDA, Malaysia Airlines, The Edge
Malaysia
4.  Facebook APP
5.  PODCASTS: BFM 89.9

IMPACT?
How to
3. z
/2
– Day 1 L ‘11
0 for Bi a.my - JU
Web 2. alaysi
1m
nasir@

Engage:
1.  Start

2.  Enrich

3.  Connect/Collaborate

4.  Memberize (turn into customers)

i. Activate!

  Start an (active) blog – several entries each
week!

  Start a vlog (a continuing series of video
uploads)

  Experiment with new tools, at least one week
each.

ii. Make it (media) RICH!

  Pictures are worth a thousand words, each! Use
Google Picasa, Yahoo Flickr, Facebook Photos
etc.

  Videos, aah! Youtube, Facebook, Blogger etc.

  Syndicate audio/video content via podcast

  Slideshow and embed: Ning, Facebook,
Myspace

iii. Collaborate

  Start a wiki

  Start a Fan Page & Groups – moderate walls &
people.

  Syndicate via RSS

  Build fans & garner followers, turn into active
members.

iv. Memberize/Make Sales

  Built complete site: Wordpress, Yola, 1oasis
Sitebuilder

  Add e-commerce elements

  Use coupons/discounts

  Offer prizes

  Connect internally too! (CULTURE!!)

, why use…
4. YU
w hy N OW?
/2
iz – Day 1 1
0 for B a.my - JUL ‘1
Web 2. alaysi
1m
nasir@

You!

  Human factor for TRUST – most important
requirement for business!

  CARE for LOYALTY – Tune Group: AirAsia, Tune
Money, Tune Hotels etc.

  Easy, accurate, fast – direct from the top!

Why Web 2.0

  Web 3.0 not here yet. Web 2.0 is still NEW in
Malaysia, here to stay for 5-10 years the least.

  Facebook is HUGE: 750-million people, including
over 10-million potential customers in Malaysia:
bigger than any state in Malaysia!

  Twitter is growing fast, and quick (over 100-
million in world’s largest ‘chatroom’ ever)

Why NOW: Facebook is
still going up....

POP-QUIZ
1.  Which country has the largest interest in
Facebook today?

2.  Which country has the largest number of users
on Facebook? Twitter? Friendster? Wikipedia?

Why NOW: Indonesia &
Malaysia are in top-10 for FB

GoDaddy!

  Founded in 1997 by (Dr) Bob Parson, an accountant & ex-
serviceman who previously sold Parson Technology to Intuit
for $64M in 1994 (after 10 years in the business).

  Take advantage of both traditional media (TV and prints) and
new media (web, podcasts etc.)

  TODAY: More than 45 million domain names in management –
LARGEST ICANN-accredited registrar, 4 times bigger than
closest competitor. Remained PRIVATE for over 13 years.

  JUL 1, 2011: Deals closed reportedly ~ $2.25 BILLION.

  Bob blogs at www.bobparsons.me and syndicates podcasts…

RECAP (Day 1 of 2)
1.  What’s Web 2.0 – How as a business tool?

2.  Look at others – Big vs. Micro

3.  How to benefit / What to do NOW?

4.  Why You and Why Now? Stay sane…

More:
1.  Attend Web 2.0 niche workshops – facebook, twitter,
wordpress, joomla etc.
2.  Read books: ie. “Handbook of Research on Web 2.0, 3.0,
and X.0: Technologies, Business, and Social
Applications” by San Murugesan (Multimedia University,
Malaysia & University of Western Sydney, Australia )
3.  Read online: ReadWriteWeb.com, SlideShare.net,
DocStoc, TechMeme, Chris Pirillo etc.
4.  Watch online: HowStuffWork, CNET, Revision3
5.  Subscribe podcasts: iTunes, iTunes U, Miro, BFM etc.

References/Further Reads

http://www.slideshare.net/myPajamanation/
web-20-for-business-in-malaysia (2007)

http://www.uic.edu/htbin/cgiwrap/bin/ojs/
index.php/fm/issue/view/263/showToc (2008)

http://www-01.ibm.com/software/my/press/
pressrelease1.html (2009)

  Alexa.com, Greyreview.com, TechCrunch.com,
Wikipedia, Wikiversity

Web2 for Biz 2011 (Day 1of2)

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