1. Your Digital Media Library, Anytime, Anywhere
MxMedia Sp. z o.o. © 2012 • www.mxmedia.eu • @MxMediaEu

2. Today’s Media Environment needs a Change
Content Owners
• As technology evolves content security has been decreasing
• DVD sales down
• Illegal downloads up
• Limited Legal Recourse – ACTA collapse in Europe
• Digital sales still in infancy stage
• No clear, high revenue alternative to DVD model present – Still
searching…
End Users’ Expectations
• Mobility of content
• Compatibility across platforms
• No user playback restrictions
• Wide availability of High Quality digital content
• Premium Home Entertainment and On-the-Go experience in one
• Want to pay for only what they want
MxMedia Sp. z o.o. © 2012 • www.mxmedia.eu • @MxMediaEu

3. Proposition New EST
Real-time
Complete Sustainable (sale) and
transactional
Content monetization TVOD
Content and
Security and of digital (rental)
consumer
Owners Protection content distribution
info
channel
Play content on
High quality over a Billion
No late fees on
content on any devices
rentals
platform currently in the
End Users market
Share and Play No restrictions
Internet
media anytime on the amount of
connection not
anywhere allowable
needed
off-line display devices
Solving industry’s biggest challenge:
Meeting Content Owner
Requirements with End User
Expectations
MxMedia Sp. z o.o. © 2012 • www.mxmedia.eu • @MxMediaEu

4. Who is MxMedia, the innovator ?
• Technology specialists of digital content distribution
• Experienced, entrepreneurial, passion driven, outside-the-box thinkers
• Providers of a unique mass media digital distribution system
• Patent holders
Meet The Team
Michal Furmaniak Blazej Kowalski Michal Kowalski Igor Hansen Marta Lazar
CEO COO CTO Chief Engineer CFO
• Manager •Academic • Designer • Designer • Financier
• Marketer • Designer • Entrepreneur • Developer • Chief
• Entrepreneur • Implementer • Innovator • Inventor Accountant
• Community Leader • Researcher • Inspirer • Author • Financial
• Inspirer • Developer Controller
Advisors
• Jim Taglierini – Founder and President of Accessible Software
• Joseph Horacek III – Manatt, Phelps & Phillips, founding partner and
chairman of the motion picture and television department
Legal Counsel - McDermott Will & Emery LLP and MSDS Legal
MxMedia Sp. z o.o. © 2012 • www.mxmedia.eu • @MxMediaEu

5. Solution Delivery
Users can rent and purchase films
from the online platform or self-
service digital Kiosks in Standard and
High Definition formats, in less than 60
seconds, directly onto a patented
micro Player device.
With the touch of a button the unique
Player plays back the downloaded
digital content off-line directly onto
any contemporary television,
computer, tablet or other mobile
device via its HDMI or WiFi output.
The secure playback can occur
anytime anywhere, independently of
the operating system available on the
display device.
Titles will never be out of stock and
there will be no rental late fees. With
multiple revenue sources and flexible
client payment options the system can
be adapted in any region. Download,
store, share and play what you want,
when you want it. mumeGo™ = Multi Media to Go
MxMedia Sp. z o.o. © 2012 • www.mxmedia.eu • @MxMediaEu

6. Market
Value of retail and rental home entertainment market (DVD, BD, Digital, TV VOD)
$80
$18
$12.4
Billion
Billion Billion
$101
Million
Poland Europe US World
© International © International Video ©2012 Bloomberg L.P.
© 2011 IHS Inc.
Video Federation Federation 2012*
2012*
*EUR/USD 1.30
MxMedia Sp. z o.o. © 2012 • www.mxmedia.eu • @MxMediaEu

7. MxMedia’s 1st Market Share Goal
Europe
Year Market Share Goal Value of Market Share
2014 .9% $104 million
2016 4.7% $578 million
2018 6% $737 million
*Netflix – 2011 US Market Share 17.7% - $3.2 Billion
© DEG 2012 and © Netflix 2012
Redbox – 2011 US Market Share 9% - $1.6 Billion (and rising YOY)
© DEG 2012 and © Coinstar 2012
MxMedia Sp. z o.o. © 2012 • www.mxmedia.eu • @MxMediaEu

8. Financial Model and Projections
No. of users per market Profit & Loss Statement
(in '000) (in '000 EUR)
16,000 600,000
14,000
500,000
12,000 PL
400,000
10,000 FR
8,000 ES 300,000
6,000 DE
200,000
GB
4,000
IR 100,000
2,000
0 0
2014 2015 2016 2017 2018 2013 2014 2015 2016 2017 2018
-100,000
Revenues Operating Income (OpInc) OpInc pesymistic (Sensitivity Analyzis)
2013 2014 2015 2016 2017 2018
Profit & Loss (in '000 EUR)
Revenues 199 78 236 242 116 388 922 403 727 486 101
Operating Income (OpInc) -2 728 11 349 57 235 105 833 112 063 138 955
OpInc pessimistic (Sensitivity Analysis)* -2 713 4 153 39 925 80 580 87 364 109 864
* 30% lower market share
MxMedia Sp. z o.o. © 2012 • www.mxmedia.eu • @MxMediaEu

9. Financial Model and Projections
• MxMedia will make for a lucrative investment even with conservative projections
Discounted OpInc & Cash Flow
(in '000 EUR)
70,000
60,000
50,000
40,000
30,000
20,000
10,000
0 Exit Opportunity
-10,000 2013 2014 2015 2016 2017 2018
Discounted Operating Income
Discounted Net Income (subject to dividend)
Sale or IPO at
Discounted Equity Cash Flow (DECF)
2.5 x 2015 Revenue
2014 2015 2016 2017 2018
Profitability Ratios
Gross Profit Margin 26,5% 29,1% 30,0% 30,8% 31,4%
Return on Sales (ROS) net 11,7% 18,9% 21,9% 22,4% 23,1%
Return on Assets (ROA) 23,8% 40,4% 53,9% 59,9% 64,3%
MxMedia Sp. z o.o. © 2012 • www.mxmedia.eu • @MxMediaEu

10. Competition Comparison:
Recurring cost Limited content selection; No recurring fees; no out of stock
Value benefit to regardless of usage; frequent out of stock titles; titles; buy or rent what you want;
consumer limited premium late fees no late fees; premium content
content selection
High upfront content Limited upfront costs, rev share
High upfront costs; high per transaction; content and
Operational costs costs because of logistics, restocking and
SVOD model; high infrastructure management fully
invetory costs automated and remotely managed
streaming costs
Streaming only DVD or Blu-ray player is Works on any operating system;
Compatibility can play on over a billion
with devices works with internet required; cannot play on
connected devices tablets or mobile phones; televisions, computers, tablets,
and mobile phones
Mobility of Must be online to Content must be stored Can be securely stored,
content view digital content on disc; portability is transferred and copied anywhere;
limited plays off-line
MxMedia Sp. z o.o. © 2012 • www.mxmedia.eu • @MxMediaEu

11. These guys CONFIRMED they like it:
These guys will LOVE it:
MxMedia Sp. z o.o. © 2012 • www.mxmedia.eu • @MxMediaEu

12. MxMedia’s current Milestones:
• Patented Technology (P.399271, EP 12179755.9)
• Accepted by Major Movie Studios as a new type of distribution channel
• In advanced business talks with Major, mini Major and independent Movie Studios
• Letters of intent from major retail chain partners for the deployment of digital content delivery Kiosks
• $1.4 million EU technology grant Finalist
• Member of the Power Matters Alliance
Current Partners for startup in Poland:
• We are partnering with international retail chains for the placement of digital Kiosks
Outlets: 1100 750 450+
(includes partner salons) ( + another 300 to be added)
MxMedia Sp. z o.o. © 2012 • www.mxmedia.eu • @MxMediaEu

13. NOW WE NEED YOU!!!
$1.5 million Goal
Funds will be used for:
• Prototype completion and,
Toward initiating service deployment in Europe with a:
• Premium content library of at least 1000 titles,
• Minimum of 200,000 Player devices,
• Guaranteed 750 self-service digital content delivery Kiosks,
• Internet content delivery platform,
• Marketing, operational and capital expenses
MxMedia Sp. z o.o. © 2012 • www.mxmedia.eu • @MxMediaEu

14. JOIN US
SO WE CAN CHANGE
THE ENTERTAINMENT
WORLD TOGETHER
Michal Furmaniak
m.furmaniak@mxmedia.eu
www.mxmedia.eu • @MxMediaEu • angel.co/mxmedia
Czerniakowska St. 71, 00-715, Warsaw, Poland
Tel: +48 602111698
New Bond House, 124 New Bond Street, W1S 1DX, London , UK
Tel: +44(0)2033 551 759
MxMedia Sp. z o.o. © 2012 • www.mxmedia.eu • @MxMediaEu