Some tips and tools from BuzzFish Marketing on using LinkedIn to build your business

1. Never Cold Call Again!

2. 6 Degrees of
Separation is now 4.74!

3. Can help you close the
gap and use your
connections

4. What is LinkedIn?
Largest professional network on the Internet with more
than 150 million members in over 200 countries
60 Million members in the USA
Professionals are signing up faster than two new
members per second.
Executives from all 2011 Fortune 500 companies are
members
Allows for search by companies, people, groups and
more

5. How can you benefit?
Get Introduced to people you need to meet
Become known as an expert
Have people contact you
Build credibility
Create an online presence
MORE business!

6. Your Connections GROW

7. Join Up (www.linkedin.com)

8. Get Started
Fill Out Your Profile COMPLETELY
Schools
Employment
Organizations
Summary
Interests
Skills
Upload a Photo

9. What's Next
Add Connections
Get Recommended
Join Groups
Interact

10. Optimize Your Info
Use what you do--not your job title-
(ex)- Corporate Housing Relocation Specialist Florida
In your summary use key words that are important to your
business.

11. Linkedin is Suggestive

12. Invite Away!

13. Get Recommended!

14. People say you are great!

15. Personalize your URL
Go to Profile
Click Edit
Scroll to Public Profile-Click Edit-Change URL

16. Join Groups & Interact
Select Key Groups to Join
IDEAS?
Participate in group discussions
Start group discussions (Remember -it is not about you)
Ask Questions
Answer Questions

17. Say Stuff
Quotes
Facts
Interesting Info

18. I Just Clicked "SHARE"
You can share stories on your profile, to a group or
to an individual!

19. Never Meet a Stranger!
Look for the companies you want to reach
Look for the people in those companies you know, or
have connections to
Ask for introductions
Offer to connect people to your connections
Write recommendations for some of your clients

20. Re-Cap
Spend 1/2 hour a day with a focused mission.
Make connections
Answer questions
Interact in Groups
Make recommendations
Ask for recommendations
Become a resource for great information
Ask for introductions where appropriate