A @360iCM 360-character POV with a summary of the core concepts of Content Marketing.

1. 4 Things To Know About …
Content Marketing
Creation: “In the Beginning…” Stock and Flow
Stock Flow
The creation of digital content lets brands engage people in A balanced strategy includes stock content (bigger ideas) &
the same way they engage each other flow (drives daily conversation, keeps people interested)
Curate the Larger Experience Syndication and Distribution
Borrowing relevance builds brand relevance. Consumers Good content only matters if people see it. Using paid,
enjoy seeing great content whether you created it or not owned & earned media can make sure it happens
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