1. Understanding
“Optimization”
LESSON FOUR
INTERNET MARKETERS
BOOTCAMP
MARC SAXE
RESORTOPPORTUNITIES.COM
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2. In This Lesson: You Will:
 Define and Spell “Optimization”
 Define and Use “Optimization” in Two Contexts:
 “SearchEngine Optimization”
 “Conversion Optimization”
 Write Both Correctly
 Discuss the Difference

3. “Optimization”
 Merriam-Webster Defines: “Optimization”
 An act, process, or methodology of
 Making something as fully perfect, functional, or
effective as possible (as a design, system, or decision);
 Specifically : the mathematical procedures (as finding
the maximum of a function) involved in this.
 Let’s All Spell: “Optimization”

4. Search Engine “Optimization”
 Wikipedia Defines:
Search Engine “Optimization”
 Search engine optimization (SEO) is the process of:
 Improving the visibility of a website or a web page in
search engines
 via the "natural" or un-paid ("organic" or
"algorithmic") search results.

5. Conversion “Optimization”
 In Internet Marketing, Wikipedia Defines:
Conversion “Optimization” as:
 Conversion optimization, or conversion rate
optimization is:
 The method of creating an experience for a website or
landing page visitor, to
 Increase the Percentage of Visitors that:
 Convert into Customers!

6. “Optimization”
“Search Engine “Conversion
Optimization” means: Optimization” means:
 Higher Rankings on  More Effective:
Search Engines  Landing Pages
 Content
 Better Position in SERPs
 Forms
 More Competitive against
Others  More Customers:
 More Visitors  Per Site Visit
 Per Dollar of Advertising
 Lower Costs
 Per Page View
 More Dollar$$$
 More Dollar$$$:

7. Review “Optimization”:
 Increasing the number of sales on a web site is
called:
 _________________________________________
 Appearing closer to the top of search results pages is
the result of ?
 _________________________________________
 The Process of making something as perfect as
possible is called:
 _________________________________________

8. Understanding
“Optimization”
- THANKS -
INTERNET MARKETERS
BOOTCAMP
MARC SAXE
RESORTOPPORTUNITIES.COM
FINDIZE.COM
FINDIZE AND GET FOUND