1. Stage 2.1 – 2.3
Why is it important to have a clear understanding of who your
audience is going to be?
Think about your issue – which groups, people, organisations do
you want to make the biggest impression on? Why?

2. KEY TERM
‘Important decision maker’
A person in a position of power and influence
that can help you make the change you want to
see happen e.g. Prime Minister, MPs, Head
Teachers etc.

3. In this section need to clearly demonstrate who you are aiming your
campaign at and why? What your key points are and what want to
change. You must demonstrates who the important decisions makers
are and you need to justify how these decision makers can help you
to achieve your goals.

4. Decisions Makers
Write down all of the ways in which these
people could help you to achieve your
campaign goal.
Then, Rank them from 1-5 with 1 being
most helpful. Be prepared to justify your
decisions

5. Every good campaign has a clear and emotive
message
Yes We I have a
Can! dream….
Deeds not
words
Education is a right
not a privilege

6. What is your inspirational message?
Create a slogan that not only inspires people but
sums up what your campaign is about.
BE PREPARED TO
SHARE YOUR
MESSAGE!!

7. Key Points
Think about your issue - what
specifically do you want to
change?
• What do you want people
to know about your issue Tip:
• What legislation do you You need to fully justify each
want to change? key point to get top marks
• In what way do you want to e.g. we want people to know
influence people opinions? the percentage of homeless
• How do you want people people in the UK so that
affected by your issue to be they fully understand the
treated? extent of this problem and
why it needs to be tackled