1. +
Social Media and How It
Relates to the Job Search

2. +
Things To Remember
 Determine your social brand
 Outline your plan
 Remember your audience
 Match your audience to a social media channel
 Build a professional presence

3. +
Social Media Sites
 Facebook
 Twitter
 LinkedIn
 Google+
 WordPress
 YouTube

4. +
Facebook
 Audience
 Friends and family
 Brands
 Small companies
 Format
 Timeline
 Job tools
 Facebook Marketplace
 BranchOut
 Advantages
 Interact with companies and public figures on a more personal level
 Disadvantages
 Be careful what you say
 Facebook privacy changes

5. +
BranchOut on Facebook

6. +
Facebook Timeline

7. +
Twitter
 Audience
 Companies
 Recruiters
 Public figures
 Users that you may share common interests with
 Format
 140 character tweets
 Hashtags, RTs, DM, @reply
 Advantages
 Connect with people you don’t know based on similar interests
 Used to integrate news, trends, and interactions
 Disadvantages
 Public domain
 140 characters limit can be both an advantage and disadvantage

8. +
Twitter

9. +
LinkedIn
 Audience
 Professionals
 Colleagues
 Recruiters
 Organizations / corporations
 Format
 Career profiles
 Groups
 Advantages
 Follow companies
 Join events
 Recommendations
 Connect with those in your field
 Disadvantages
 Need to sign up for LinkedIn premium account to send InMail
 Limited number of jobs advertised
 Need to establish connections in the real world

10. +
LinkedIn

11. +
Google+
 Audience
 Friends and family
 Colleagues
 Format
 Like Facebook, but you can organize your friends and family into circles
 Advantages
 Share and follow relevant expertise
 Hangouts
 Follow companies
 Disadvantages
 Not as mainstream as the other social media sites

12. +
Google+

13. +
WordPress
 Audience
 Readers (those who are interested in your work)
 Format
 Blog posts
 Tags, categories
 Advantages
 Use as a personal website (no HTML/coding required)
 Post links to accomplishments
 SEO
 Register a domain name
 Blog about your expertise
 Disadvantages
 May need to pay $ to fully customize your site

14. +
WordPress

15. +
YouTube
 Audience
 Public
 Format
 Professional and amateur videos uploaded by users
 Advantages
 Creative way to show off your skills
 Disadvantages
 Limited interaction with others
 May take time to produce videos

16. +
What to do next…
 Make a commitment to update your social media sites
 Critique and measure your progress