2. Learning Objectives Explain Why Social Networking is Important for Business Be Able to Use One or More of the Major Players LinkedIn Facebook Twitter Implement Techniques to Manage Your Online Reputation
9. 65% of Businesses Surveyed plan to increase spending on social media in 2010. T & D Magazine, February 2010
10. Effective Communication is strongly correlated with meeting financial targets T & D Magazine, February 2010
11. Top Reasons Companies are not implementing or Expanding use of Social Media Limited staff or resources ……………..45% Limited knowledge ……………………40% Lack of IT support or tech …………….36% Lack of Senior Mgmt Support ……….33% Lack of employee access ……………32% Lack of metrics to measure ………….32% Legal Dept Restrictions ……………….19% Source: Watson Wyatt, T & D Magazine, February 2010
48. Great Facebook Fan PagesLocal UA Fort Smith Center for Business and Professional Development SCGoodsons Fort Smith Little Theatre Fort Smith Eats Fort Smith Adult Education Center Entertainment Fort Smith
49. Local People to Follow on Twitter MickiVoelkel CBPD FortSmithEats FSLittleTheatre goodsonscstone FortSmithPD
50. Contact Information Micki Voelkel Center for Business and Professional Development University of Arkansas-Fort Smith 479-788-7771 mvoelkel@uafortsmith.edu