3. NATIONAL DEPARTMENT OF TOURISM (NDT)

4. NATIONAL DEPARTMENT OF TOURISM (NDT) – VISION & MISSION
• Vision:
• “A catalyst for tourism growth and development in South Africa.”
• Mission:
• “As a strategy focused department, we are committed to creating
a conducive environment for growing and developing tourism
through:
• Innovation;
• Strategic partnerships and collaboration;
• Providing information and knowledge management services;
and
• Strengthening institutional capacity.”

5. NATIONAL DEPARTMENT OF TOURISM (NDT) - VALUES
•
“Performance values and descriptions
• Innovative: Leveraging of resources and partnerships to optimise delivery to our
stakeholders; and responsive to change.
• Ethical: Good Corporate Governance: Encapsulates principles of Integrity, Transparency
and Accountability.
• Customer Focus: Provide services and solutions in a manner that is efficient and which are
effective and responsive.
•
People’s values and descriptions
• Empowerment (Growth, Training, Develop, Skills): Create an environment conducive for
our people’s Growth and Development.
• Integrity: We will act with integrity by being accountable, showing respect and serving with
honesty, respect and trustworthiness.
• Recognition (Appreciated, Get Support, and Fairness): We want to be an organisation
that values its own people by ensuring fairness of the systems and processes, supportive,
recognising and rewarding performance.”

6. NATIONAL DEPARTMENT OF TOURISM (NDT) – MANDATES & POLICIES
•
LEGISLATIVE MANDATES
• Tourism Act, 1993 (Act No 72 of 1993) as amended, makes provision
for the promotion of tourism to and in the Republic and for the further
regulation and rationalisation of the tourism industry, measures aimed
at the maintenance and enhancement of the standards of facilities
and services hired out or made available to tourists; and the coordination and rationalization, as far as practicable, of the activities of
persons who are active in the tourism industry.
•
POLICY MANDATES
• White Paper
• NTSS

7. NATIONAL DEPARTMENT OF TOURISM (NDT) – PLANNED POLICY INITIATIVES
•
•
•
1. Administration: Chief Operations Officer
•
Tourism Draft Bill, 2011 and
•
Enterprise Architecture Framework for National Department of Tourism to be substituted by
Information Technology Strategic Plan (ITSP).
2. Policy and Knowledge Services
•
Crisis Management Framework.
•
National Visitor Information Framework (Only VIC Brand);
•
Framework for Local Government Tourism Capacity Development and Promotion Support;
•
Framework for National Tourism Information Gateways;
•
Framework for Registration of Tourism Business;
•
Sector Budget Structure;
•
National Responsible Tourism Strategy;
•
Framework for Community Participation; and
•
Research and Knowledge Management Framework.
3. Domestic Tourism
•
Rural Tourism Strategy;
•
Heritage Tourism Strategy;
•
Product Development Master Plan;
•
Niche Tourism Framework and Related Strategies;
•
Events Strategy;
•
Tourism Human Resource development Strategy (HRD) Strategy and
•
Tourism Service Excellence Strategy.

8. NATIONAL DEPARTMENT OF TOURISM (NDT) – PLANNED POLICY INITIATIVES
•
•
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•
•
•
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Heritage and Culture (National Heritage and Cultural Tourism Strategy March 2012)
Imvelo Awards
Local Government Tourism Conference (26-27 Feb 2013)
National Rural Tourism Strategy
National Tourism Service Excellence
National Tourism Careers Expo
Responsible Tourism (National Minimum Standard for Responsible Tourism)
Social responsibility implementation programme (poverty alleviation and job
creation through tourism development)
Tourism Month
International Tourist Guides Day 2013 (21 Feb)

9. SOUTH AFRICAN TOURISM (SA Tourism)

10. GAUTENG TOURISM AUTHORITY (GTA)

11. GAUTENG TOURISM AUTHORITY (GTA)
•
•
•
•
Agency of the Gauteng Provincial Government,
promotes sustainable tourism in the region in making Gauteng a world-class tourism
destination,
aims to contribute to economic growth and the upliftment and empowerment of local
communities.
provides support and assistance to anyone looking to visit the province, as well as those
planning conferences, exhibitions or incentive travel in the province.
Services:
• offers a host of services to businesses, associations and event planners to assist in the
planning and successful execution of events or conferences.
• arranging day tours prior to your event,
• sponsorship,
• access to travel agents,
• accommodation databases or a list of professional event organisers,
• negotiate transport rates,
• facilitate the provision of bid documents and support letters from local government
authorities.

12. JOHANNESBURG TOURISM

13. JOHANNESBURG TOURISM
•
•
•
Objective:
• promotion of tourism, which entails the initiation, promotion and implementation
of activities that lead to increased volumes of business for the tourism private
sector in the City of Johannesburg (CoJ).
Primary function
• promote Johannesburg as a business, lifestyle, sport and leisure destination both
locally and internationally.
Operations include
• running a Convention Bureau,
• running a Visitor and Tourism Information Bureau,
• co-ordinating city-wide tourism marketing programmes,
• tourism information gathering and analysis.

14. NATIONAL CONVENTION BUREAU (NCB)
•
•
•
•
•
•
•
drive expansion in business tourist arrivals
Established in November 2011
1-stop shop for independent information and assistance
neutral advice on all aspects of hosting and organising any business
tourism-related event in South Africa
coordinate national bidding, undertake research, and collaborate with
national convention centres and South Africa’s business tourism industry
provide pre- and post-bid support, destination expertise, convention
planning support, on-site event services, etc
target for 2012/13 of supporting at least 30 bids, with a potential of 18 000
delegates and R162 million direct economic spend

15. FEDHASA – Federated Hospitality Association of Southern Africa

16. FEDHASA
•
VISION
• FEDHASA endeavours at all times to ensure that the Association is recognized by all
decision and policy makers in government and industry as the official unified voice of the
Southern African hospitality industry.
•
MISSION
• FEDHASA seeks to grow an inclusive hospitality industry by providing a unified voice to
enhance and promote the development and growth of a sustainable South African hospitality
trading environment.

17. CATHSSETA – Culture, Arts, Tourism, Hospitality and Sport Sector Education and
Training Authority

18. CATHSSETA
•
•
•
•
established under the Skills Development Act (No 97 of 1998)
main function: to contribute to the raising of skills
Training must be to agreed standards, within a national framework wherever possible
Objectives:
• establish a credible institutional mechanism for skills planning
• Increase access to occupationally-directed programmes intermediate level;
• Promote the growth of a public FET college system that is responsive to sector, local,
regional and national skills needs and priorities;
• Address the low level of youth and adult language and numeracy skill to enable additional
training;
• Encourage better use of workplace-based skills development;
• Encourage and support cooperatives, small enterprises. Worker-initiated,, NGO and
community training initiatives;
• Increase public sector capacity for improved service delivery and supporting the building of a
developmental state;
• Build career and vocational guidance.

19. SATSA – Southern Africa Tourism Services Association

20. SATSA
•
•
member-driven, non-profit association representing the private sector.
offers the inbound tourism industry unequalled opportunities for networking.
•
SATSA represents:
• Transport providers
• Tour Operators
• Destination Management Companies
• Accommodation Suppliers
• Tourism Brokers
• Adventure Tourism Providers
• Business Tourism Providers
• Tourism Services providers

21. Class exercise
• Using your cellphones, Google as many role
players in the tourism industry as possible. This
excludes any private sector businesses.

22. CLASS EXERCISE RESULTS
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STATSSA
TGCSA
TOMSA
TEP
LTB
ASGISA
ACSA
TECSA
FTTSA
SITE
ASATA
ASSET
EXSA
UNWTO
WEF
•
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PASA
WTTC
RASA
BABASA
COASA

23. Other role players/stakeholders
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FTTSA (Fair Trade in Tourism South Africa)
TGSA (Tourism Grading Council of South
Africa)
TEP (Tourism Enterprise Partnership)
Grant Thornton
KPMG
IDC (Industrial Development Corporation)
DTI (Department of Trade and Industry)
ASATA (Association of South African Travel
Agents)
SAACI (South African Association for the
Conference Industry)
TBCSA (Tourism Business Council of South
Africa)
TECSA (Tourism Empowerment Council)
Society of Incentive and Travel Executives
(SITE)
Exhibition and Event Association of Southern
Africa (EXSA)
Chamber of Commerce and Industry
•
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MPI (Meetings Professional International)
DMAI (Destination Marketing Association
International)
ACSA (Airports Company of South Africa)
STATSSA (Statistics South Africa)
FGASA (Field Guides Association of South
Africa)
IATA (International Air Transport Association)
SADC (Southern African Development
Community)
GDE (Gauteng Department of Education)
UNWTO (United Nations World Tourism
Organisation)
WTTC (World Travel and Tourism Council)
GTTPSA (Global Travel and Tourism
Partnership South Africa)