LinkedIn: building your personal brand
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Presentation at University of Amsterdam Graduate School of Social Sciences Career Event, November 21st, 2013
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LinkedIn: building your personal brand
- 1. Library LinkedIn Building your personal brand Graduate School of Social Sciences Career Event 21 November 2013
- 2. Talking Points Introducing LinkedIn The (Almost) Perfect Profile Networking LinkedIn & Your Job Search Strategy GSSS Career Event – November 2013 2
- 3. Introducing LinkedIn GSSS Career Event – November 2013 3
- 4. What is LinkedIn? Professional network Information source Job postings GSSS Career Event – November 2013 4
- 5. Why LinkedIn? Be found on the internet with information you provide GSSS Career Event – November 2013 5
- 6. Helping Google: Your Public Profile URL Account & Settings > Privacy & Settings > Profile > Edit your public profile > Your public profile url GSSS Career Event – November 2013 6
- 7. Found by whom? Everyone Everyone who is signed in to LinkedIn Your LinkedIn network Your LinkedIn connections GSSS Career Event – November 2013 7
- 8. The (Almost) Perfect Profile GSSS Career Event – November 2013 8
- 9. The (Almost) Perfect Profile Who are you? What skills do you have? What have you accomplished in the past? What do you see in your future? Who do you know? GSSS Career Event – November 2013 9
- 10. Your Personal Profile Which language? Be clear: focus on results, not positions Be careful with jargon and abbreviations Be personal: don’t “he” or “she” about yourself Check for typo’s, spelling errors, mistranslations GSSS Career Event – November 2013 10
- 11. Being Found Include keywords people use in searches Let people know it’s you (photo!) Link to your profile in relevant places GSSS Career Event – November 2013 11
- 12. Networking GSSS Career Event – November 2013 12
- 13. Network (According to LinkedIn) 1st degree: your connections 2nd degree: your connections’ connections 3rd degree: your… Fellow group members GSSS Career Event – November 2013 13
- 14. Request to Connect Make it personal: How did you find someone? Why do you want to connect? What have you got to offer? GSSS Career Event – November 2013 14
- 15. Making Yourself Useful Share information through status updates Endorse your connections’ skills Introduce connections to each other Start or contribute to group discussions GSSS Career Event – November 2013 15
- 16. LinkedIn & Your Job Search Strategy GSSS Career Event – November 2013 16
- 17. Strategy Keep your profile up to date Keep an eye on the job postings Link to your profile in job applications Follow companies through company pages Check who you know GSSS Career Event – November 2013 17
- 18. LinkedIn Resume Builder http://resume.linkedinlabs.com/ GSSS Career Event – November 2013 18
- 19. LinkedIn Maps: Analyse Your Network http://inmaps.linkedinlabs.com/ GSSS Career Event – November 2013 19
- 20. Homework Add or replace your profile photo if necessary Rewrite your headline Write a summary about yourself Add one or two new sections or media Ask two people for feedback on your profile GSSS Career Event – November 2013 20
- 21. Thank you! Email selm@uva.nl Twitter @mvanselm LinkedIn http://nl.linkedin.com/in/mvanselm/ This work is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License GSSS Career Event – November 2013 21