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Olivier Braet: Business model issues voor de audiovisuele sector

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Business model issues for the audiovisual sector [email_address] IBBT-SMIT, Pleinlaan 9, 1050 Brussel
[object Object],[object Object],(c) 2009 - Olivier Braet, IBBT-SMIT, Pleinlaan 9, 1050 Brussel
[object Object],(c) 2009 - Olivier Braet, IBBT-SMIT, Pleinlaan 9, 1050 Brussel
Evolution physical vs. digital sales (c) 2009 - Olivier Braet, IBBT-SMIT, Pleinlaan 9, 1050 Brussel
Rough projection physical vs. digital (c) 2009 - Olivier Braet, IBBT-SMIT, Pleinlaan 9, 1050 Brussel
Piracy (Ofcom 2008) (c) 2009 - Olivier Braet, IBBT-SMIT, Pleinlaan 9, 1050 Brussel
Illegal downloads ,[object Object],[object Object],(c) 2009 - Olivier Braet, IBBT-SMIT, Pleinlaan 9, 1050 Brussel
Piracy also follows hit behaviour (c) 2009 - Olivier Braet, IBBT-SMIT, Pleinlaan 9, 1050 Brussel
Even free content is ‘pirated’ (c) 2009 - Olivier Braet, IBBT-SMIT, Pleinlaan 9, 1050 Brussel
Content industrie ,[object Object],[object Object],[object Object],[object Object],Connectiviteitsindustrie ,[object Object],[object Object],[object Object],[object Object],[object Object],Software industrie ,[object Object],[object Object],[object Object],[object Object],Consumenten electronica ,[object Object],[object Object],[object Object],Proliferation of Digital Rights Management (c) 2009 - Olivier Braet, IBBT-SMIT, Pleinlaan 9, 1050 Brussel
Content industrie ,[object Object],[object Object],[object Object],[object Object],Connectiviteitsindustrie ,[object Object],[object Object],[object Object],[object Object],[object Object],Software industrie ,[object Object],[object Object],[object Object],[object Object],Consumenten electronica ,[object Object],[object Object],[object Object],Proliferation of Digital Rights Management (c) 2009 - Olivier Braet, IBBT-SMIT, Pleinlaan 9, 1050 Brussel
(c) 2009 - Olivier Braet, IBBT-SMIT, Pleinlaan 9, 1050 Brussel
Free streaming dominates
(c) 2009 - Olivier Braet, IBBT-SMIT, Pleinlaan 9, 1050 Brussel
(c) 2009 - Olivier Braet, IBBT-SMIT, Pleinlaan 9, 1050 Brussel
Legal and economical arguments thicken ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],(c) 2009 - Olivier Braet, IBBT-SMIT, Pleinlaan 9, 1050 Brussel
[object Object],(c) 2009 - Olivier Braet, IBBT-SMIT, Pleinlaan 9, 1050 Brussel
Explosion in supply & demand (c) 2009 - Olivier Braet, IBBT-SMIT, Pleinlaan 9, 1050 Brussel DEMAND Quantity Price SUPPLY Democratization of digital production expands media supply… … equilibrium price of media drops to below zero € 0 Source: Umair Haque
From the traditional value chain… (c) 2009 - Olivier Braet, IBBT-SMIT, Pleinlaan 9, 1050 Brussel
To value networks: modular value network (c) 2009 - Olivier Braet, IBBT-SMIT, Pleinlaan 9, 1050 Brussel
Google value network (c) 2009 - Olivier Braet, IBBT-SMIT, Pleinlaan 9, 1050 Brussel
Telecom value network (c) 2009 - Olivier Braet, IBBT-SMIT, Pleinlaan 9, 1050 Brussel
Strategic reasons for DRM ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],(c) 2009 - Olivier Braet, IBBT-SMIT, Pleinlaan 9, 1050 Brussel
Creators and aggregators most afraid for digitalization ,[object Object],(c) 2009 - Olivier Braet, IBBT-SMIT, Pleinlaan 9, 1050 Brussel
[object Object],[object Object],[object Object],(c) 2009 - Olivier Braet, IBBT-SMIT, Pleinlaan 9, 1050 Brussel
1 st pro memorie: Revenue mechanisms for online digitale content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],(c) 2009 - Olivier Braet, IBBT-SMIT, Pleinlaan 9, 1050 Brussel
2 nd pro memorie: Media consumer generations according to IBM ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],(c) 2009 - Olivier Braet, IBBT-SMIT, Pleinlaan 9, 1050 Brussel
2 nd pro memorie: Better approach :: Technology and age agnostic variables ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],(c) 2009 - Olivier Braet, IBBT-SMIT, Pleinlaan 9, 1050 Brussel
Introducing supply & demand ,[object Object],(c) 2009 - Olivier Braet, IBBT-SMIT, Pleinlaan 9, 1050 Brussel
Zones of risk and opportunity DRM (c) 2009 - Olivier Braet, IBBT-SMIT, Pleinlaan 9, 1050 Brussel
Traditional revenue models INDIRECT REVENUE MODEL (Advertising based) DIRECT REVENUE MODEL (Pay per use) (c) 2009 - Olivier Braet, IBBT-SMIT, Pleinlaan 9, 1050 Brussel
Adapting the digital content portfolio (c) 2009 - Olivier Braet, IBBT-SMIT, Pleinlaan 9, 1050 Brussel Move? Product bundles DIRECT REVENUE MODEL INDIRECT REVENUE MODEL
[object Object],Olivier Braet IBBT-SMIT (V.U.B.) Pleinlaan 9, 1050 Brussel olivier.braet@vub.ac.be

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Olivier Braet: Business model issues voor de audiovisuele sector

  • 1. Business model issues for the audiovisual sector [email_address] IBBT-SMIT, Pleinlaan 9, 1050 Brussel
  • 2.
  • 3.
  • 4. Evolution physical vs. digital sales (c) 2009 - Olivier Braet, IBBT-SMIT, Pleinlaan 9, 1050 Brussel
  • 5. Rough projection physical vs. digital (c) 2009 - Olivier Braet, IBBT-SMIT, Pleinlaan 9, 1050 Brussel
  • 6. Piracy (Ofcom 2008) (c) 2009 - Olivier Braet, IBBT-SMIT, Pleinlaan 9, 1050 Brussel
  • 7.
  • 8. Piracy also follows hit behaviour (c) 2009 - Olivier Braet, IBBT-SMIT, Pleinlaan 9, 1050 Brussel
  • 9. Even free content is ‘pirated’ (c) 2009 - Olivier Braet, IBBT-SMIT, Pleinlaan 9, 1050 Brussel
  • 10.
  • 11.
  • 12. (c) 2009 - Olivier Braet, IBBT-SMIT, Pleinlaan 9, 1050 Brussel
  • 14. (c) 2009 - Olivier Braet, IBBT-SMIT, Pleinlaan 9, 1050 Brussel
  • 15. (c) 2009 - Olivier Braet, IBBT-SMIT, Pleinlaan 9, 1050 Brussel
  • 16.
  • 17.
  • 18. Explosion in supply & demand (c) 2009 - Olivier Braet, IBBT-SMIT, Pleinlaan 9, 1050 Brussel DEMAND Quantity Price SUPPLY Democratization of digital production expands media supply… … equilibrium price of media drops to below zero € 0 Source: Umair Haque
  • 19. From the traditional value chain… (c) 2009 - Olivier Braet, IBBT-SMIT, Pleinlaan 9, 1050 Brussel
  • 20. To value networks: modular value network (c) 2009 - Olivier Braet, IBBT-SMIT, Pleinlaan 9, 1050 Brussel
  • 21. Google value network (c) 2009 - Olivier Braet, IBBT-SMIT, Pleinlaan 9, 1050 Brussel
  • 22. Telecom value network (c) 2009 - Olivier Braet, IBBT-SMIT, Pleinlaan 9, 1050 Brussel
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.
  • 30. Zones of risk and opportunity DRM (c) 2009 - Olivier Braet, IBBT-SMIT, Pleinlaan 9, 1050 Brussel
  • 31. Traditional revenue models INDIRECT REVENUE MODEL (Advertising based) DIRECT REVENUE MODEL (Pay per use) (c) 2009 - Olivier Braet, IBBT-SMIT, Pleinlaan 9, 1050 Brussel
  • 32. Adapting the digital content portfolio (c) 2009 - Olivier Braet, IBBT-SMIT, Pleinlaan 9, 1050 Brussel Move? Product bundles DIRECT REVENUE MODEL INDIRECT REVENUE MODEL
  • 33.

Hinweis der Redaktion

  1. Mijn restaurant, Hotel Westende, Temptation Island, Now that’s what I call Music 72.