SocialPRO Clubs, an initiative by Nairobi-based firm Social Edge Africa, are promising to help universities and students tap into social media for knowledge and contact sharing. Social Edge Africa is based at the Nairobi Hub in Kileleshwa and operates as a social media consultancy for corporate firms..The tremendous growth of social media in business and communication in Kenya has necessitated us to conceptualize and spearhead the formation of social media clubs dubbed (SocialPro clubs) in universities across the country. These clubs will bring together different social media enthusiasts, speakers, developers, lecturers, bloggers, industry experts, digital agencies and organizations who have immensely contributed to the growth of social media in Kenya. The core objective of these clubs is to teach, educate, create awareness and impart knowledge & skills of social media to the university students. This will ensure students and lecturers understand how to tap into the potential online and approach social media as a business & communication tool and a teaching aid to lecturers. This is meant to revolutionize learning in institutions of higher learning because it will change the how and when lecturers create and share content with the students online and on social media specifically. These clubs will enhance collaboration, exchange of ideas among the students and the industry and nurture creativity because students especially shall be exposed to the limitless possibilities online and they'll also learn how to tap into all that potential therein. Besides that we shall also use the platform to sensitize university students and youths on responsible online behaviour and how to use social media as a PRO. All this is meant to ensure the youths engage properly online especially regarding creating and passing hate messages online in this election period. This programme is endorsed by the ministry of information and technology and Dr. Bitange Ndemo; the PS at the ministry will be the chief guest at the launch of the social media clubs on the 11th of October at the University of Nairobi, School of Business. The pilot phase will take place in 4 universities in October around Nairobi namely 1. University of Nairobi 2. Strathmore University 3. USIU Kenya 4. Multimedia University and we envision that by end of 2013 we shall have covered all universities in Kenya and set up a social media club in all universities. These are just but a few of the benefits of SocialPro clubs; there is a complete listing of the same on Mr. Muthuri Kinyamu’s blog. To be part of #SocialPro clubs launch and roll out as a partner, sponsor, be part of the team or support for this idea please send an email to Nateford@socialedge.co.ke Features online with more information; http://www.humanipo.com/blog/1589/SocialPRO-to-help-universities-in-Kenya-adopt-social-media-use-for-info-sharing http://www.openbook.co.ke/2012/introducing-socialpro-social-media-clubs-for-univ

1. Get on the edge
A PRESENTATION ON SOCIALPRO CLUBS

2. SocialPro clubs For Universities
These clubs will bring together different social media enthusiasts, speakers,
lecturers, bloggers, industry experts, digital agencies and organizations who have
immensely contributed to the growth of social media in Kenya. The core objective of
these clubs is to teach, educate, create awareness and impart knowledge &skills of
social media to the university students. SocialPro clubs will help university students
refine their business ideas and find a high-potential commercial opportunity, gather
resources such as talent and capital, figure out how to sell and market the idea and
manage rapid growth. How? All the key partners they need for their start up ideas
are right here on social media so this platform enhances collaboration and exchange
of ideas to create solutions that have a great impact in the world. IT'S POSSIBLE! .
SocialPro clubs will also create a platform that will enhance product and consumer
engagement through creativity and innovation.

3. Target Publics.
Primary Audiences:
1.University Students
2.Lecturers
3.Youths in general
Secondary Audiences:
1.Corporate Sponsors and
partners.
2.Social Media Influencers.
3.The Kenyan System- Change
Target Audience Demographics
perceptions & attitude towards
social media! •18-24year olds
•Male& Female
•Urban

4. Strategy
Recruit: Social media influencers & Kenyan youths who are bloggers, entrepreneurs,
artistes, media personalities, producers, dancers, designer from all over the country to tell
their reasons why they believe in the potential on social media and share their reasons why
we shouldn’t have porn pages on FB, no Twitter handles spreading hate and rumours etc!
We shall also be sensitizing the students & youths on the legal risks and dangers of passing
hate messages, stalking, threatening others on social media to ensure PEV doesn’t happen
Inspire: When university students see these positive Kenyan stories from other youths
who have integrated social media into what they do they’ll definitely engage as
SOCIALPRO’s online. We shall be having talks in universities around the country where
we invite various people the youth identify as role models to inspire & refresh their
optimism and teach, train & encourage students to explore the various possibilities online.
The media shall also be involved heavily to drive agenda to their audiences on the
potential there’s online and inspire students to think beyond “accepting that friend
request”
Celebrate: In November we shall be having Social Media Awards in Kenya to reward
social media excellence. This will provide a platform for others to learn about how to
engage profitably on social media. We shall also invite these SOCIALPRO’s to talk to
university students on “how they’ve” leveraged on social media.

5. Objectives.
1. Create platforms for Kenyans to tell their positive social media successes
and failures for others to learn. These platforms will help students to
exchange ideas, collaborate and share opportunities as well as engage
lecturers and our key partners & sponsors.
2.Create opportunities for university students to interact with positive
influencers/role models. The SocialPro clubs will provide a platform that
gives you a chance to impart skills to these students, mentor and coach the
university students.
3. Showcase the reasons to believe in social media (stories/images/videos)
in Kenya on the platforms we shall have created. This shall inspire
students to think beyond, encourage innovation, nurture creativity and
inspire development of ideas that will solve problems in the society with
viable & sustainable business ideas and project

6. The Tools
1.Digital (Social Media etc.)
2.Press Releases
3.Features
4.Events
5.Press Conferences
6.Interviews

7. Overview PR Tactical plan
Phase Tier one 2012
Launch (Oct) Launch of SocialPro clubs 11th October 2012 University of
Nairobi
Pilot Phase (Oct- To be conducted in four universities namely University of
Nov) Nairobi, Kenyatta University, USIU Kenya, Multimedia
University and Strathmore University
Sustenance SOMA Awards-Awarding social media excellence in Kenya.
(Nov-Dec) Our sponsor features on the media.
SocialPro Crews & Ambassadors. (December)
Release findings of the Social Media survey we are carrying out
2013 Roll out to other universities.

8. Above The Line Strategy
RADIO:
• Campaign Launch
• Awareness
TV:
• Primary awareness/ exposure medium
• Sustenance
• Continuity
PRINT:
• Tactical campaign support
• PR

9. Implementation
• We are working with professional marketing and IT clubs in universities. In
University of Nairobi we shall be working with Marketing Students Association
(MSA) and Business Information Students Association (BISSA) in organizing the
launch. We shall also work with AIESEC in other universities and professional clubs
in those universities. The launch is on the 11th October 2012 and the pilot phase will be
in USIU Kenya, Kenyatta University, Multimedia University and Strathmore
University.
• After the pilot phase we shall be sending out weekly newsletters to all the
participants, urge students and lectures to subscribe to our newsletter on our
interactive website. This newsletter will tackle various issues on social media to
deepen the understanding of social media. We already have a Facebook page, Twitter
handle, a group on Facebook, a blog and an interactive website that will be major
resource platforms to communicate and connect these clubs. We shall also be holding
quarterly contact talks in each university with an invited speaker or by Social Edge
Africa or Kuza Biashara. The newsletters shall have your logos and during the talks
we shall have your banners and push girls from the campus branded by Coca Cola.
We envision that by mid 2013 we will have covered all universities and with fully
operational SocialPro clubs.

10. Benefits To Students
1.Enable collaboration and exchange of ideas among students in other universities and
industry. (spur innovation)
2.Allows for information sharing with external partners and students thus boost
entrepreneurship and connect students to opportunities.
3.Exchange of information with the industry will bridge the gap between the university and
expectations of employers.
4.Will help students keep pace with fast moving events.
5. Help students network with top industry professionals, agencies and firms.
6. Help students understand the opportunities available in form of careers on social media.
7. Promote innovation, nurture creativity and inspire development.
8. Understand the realities, opportunities &requirements for the various disciplines of social
media.

11. Benefits To Lecturers
1.Help lecturers embrace social media and learn how to integrate it into teaching.
2.Understand how to connect with their students on social media and gain valuable
feedback, share information etc.
3.Help the lecturers embrace social media learn how to communicate, engage and interact
with students on social media.
4.Establish processes that control the publishing and monitoring of their content online &
globally.
5. Help lecturers understand how to publish their content on multiple networks , optimize it
for a variety of multimedia formats and optimize it for many types of screens to ensure it’s
viewed easily and consumed.
6. Help lecturers understand how to edit the content into a creative formats that
entertains, educates and inspires.
7. Help them learn how to create and share content for the different types of media such as
video and text.
8.Basically they will learn how social media can make their work easier and more fun!
The above benefits will improve learning in universities.

12. Winning Partnership
S
Inspiring
Clubs
A generation;
CREATING A
BETTER FUTURE
PLACE YOUR
LOGO HERE

13. Here’s how
• Providing a forum for interaction
SocialPro clubs will provide a platform where university students can interact, engage and share
experiences on life, careers , CSR, and business with your company or organization.
• Influencing innovation
SocialPro clubs will enable collaboration and exchange of ideas among students in other universities
and industry thus spur innovation. These clubs will allow for information sharing with external
partners and students; this exchange of information with the industry will bridge the gap between the
university and expectations of employers.
• Wide reach
Through SocialPro clubs, your brand shall have touched and impacted the lives of university students
in Kenya, thus gives you a footprint in every university in Kenya by end of 2013.
• Sustainability
Once we establish these clubs we shall handover their management to the students who will run them
with the guidance of a patron. However in the first one year we shall work hand in hand with the
students in the clubs executive committee to support them financially in their events, connect them to
speakers and experts plus help them secure corporate sponsorship for their activities. We shall also
work with the universities administrations to ensure these clubs get financial and technical support on
ground and that lecturers participate in the events to learn more on digital media.

14. GUEST SPEAKERS
1.DR. Bitange Ndemo- Permanent Secretary; Ministry of Information (Chief Guest)
2. Kennedy Kachwanya- Tech Blogger- "Social Media for E-Commerce“
3. Jimnah Mbaru "Monetizing Ideas, the Business angle to Innovation“
4. Martha Karua- How #AskMarthaThurs is helping her with campaigns on Twitter.
5. Marvin K. Tumbo- "Common Mistakes Brands &Individuals make on social media“
6. Evans Muriu- "Social Media For Non-profits. A Presentation on Wanadamu.
7. Mark Kaigwa- Mobile social media marketing; what does the horizon look like?“
8. Dennis Ole Itumbi-Blogger-Social Media Etiquette; The code of Conduct online
And many more amazing people lined up!

15. CONTACT US
Facebook.com/SocialEdgeAfrica @SocialAfrika
Facebook.com/SocialProClubs Social Edge Africa
Facebook.com/groups/SocialProClubsKenya Nairobi Hub Kileleshwa
www.socialproclubs.wordpress.com 020 2486331
www.socialedge.co.ke
SocialEdgeAfrica
@SocialAfrika
www.socialedge.coke
Contact Person:
Muthuri Kinyamu
Team Leader
Nateford@socialedge.co.ke or Muthurikinyamu@gmail.com
Read my social tweets: @KenyanMarketer