1. AUTHOR MUTEBI JACKSON

2. 1. Green vision
 Set up a clear green goals and objectives (smart)
 Write down your green mission statement

3. 2. Indentify (Top line )Smart Green
Products and Services.( smart
ideas)
 Selecting Top line smart green products and services
 Re- engineer your business model to green business
model – 10 smart green sustainable score board.

4. 3. Indentify A Green Niche Target
Market
 Indentify smart green customers
 Indentify their disposable income
 Market intelligence how, why , when, where, what
they shop
 Market intelligence smart green life style
 Indentify the current green trends

5. 3. Smart Green ( Swot Analysis )
 Smart green strength
 Smart green weakness
 Smart green opportunities
 Smart green threats

6. 4. Smart Green corporate Strategic
Plan
 Smart green marketing strategic plan
 Smart green financial strategic plan
 Smart green operation strategic plan

7. 5. Select and lead A Smart green
winning Team
 Smart green corporate team
 Smart green marketing team
 Smart green human resources team
 Smart green innovation team
 Smart green finance team
 Smart operation/logistic team
 Smart green sales force team
 Smart green sustainability team
 smart green technology system s and design team

8. 6.Design A Smart Green 360
customer services program
 Set up smart green systems (smart green servquel
model)
 360 reliable
 360 in responsiveness
 360 in competence
 360 courtesy
 360 accessible
 360 secure
 360 credible

9. 7. Communicate your smart green
social corporate sustainability
program
 Smart green ambassadors
 Smart green circles
 smart green innovation club
 Smart green opinion leaders
 Smart green community leaders
 Smart green celebrity

10. 8. Integrate a smart green
communication mix
• Green • Green sales
advertising, promotion and
personal selling green Publicity
Indoor promotion ,
Smart green sale and product sampling ,
marketing team smart green social
green webinars responsibility
program
Smart green charity
programs
Smart green Green new letters,
apprenticeship green direct mail
program, smart green
exhibition, smart
green trade fair
• Green • Green email
sponsorship marketing,
,exhibition and direct
Trade fairs marketing

11. 9. Measure your Progress (Smart
green performance scoreboard )
Smart green finance Smart green customers
goals - measures Goals -- measures
Smart Green vision -- Green cash flows Smart green customers – percentage of green sales from new green customers, new sales from new segments , new green account
management , the number referrals , no of green royal customers, no of smart green cards
smart Green customers – monthly green sales growth smart Green supply chain --- online delivery sales per day, per week
smart Green market share ---- green return on investment or capital employed Smart green customer satisfaction rates --- scores levels of green customers feedback
Smart green customer data base ---- increased number of green customers and new green targets
Smart Green toxic energy ---- percentage of energy saved and money saved
Smart green
performance
scoreboard
Green internal Green – innovation and learning perspective
Goals – measure Goals – measures
Green technology – efficiency , effectiveness of green technology as benchmark to your Green technology – no of green products and services, new smart green grid (no of defects )
Smart green supply chain (zero waste ), no of new green business models
competitors
Green teams- levels of smart green circles, no of green appraisal, green apprenticeship, no of green ambassadors
Green team satisfaction – staff turnovers, green team rewards , green appraisals green Green 360 customer services program – no of complaints, levels , no of defects ( green checks )
apprenticeships Green learning – green innovation culture, no of green projects pursued in 3 month, 6month, 0ne year, no of global green ambassadors,
processing time taken in product development.
Smart green carbon target- smart green efficiency and effectiveness, zero waste in green
supply chain

12. 10 Smart Green Reward system
 Smart green apprenticeship ( smart green youth
innovators,
 Smart green reward ranks
.smart green circles (minister - president )
.smart green ambassador ( min- pres.)
. Smart green global ambassadors(min-pres)
 Smart green rewards
smart green carbon points -bronze, copper,
diamond, gold
smart green share bond schemes-

13. 10.Smart Green Author
 Mutebi Jackson
 Thanks for your cooperation.