Lahore International Expo Center.

1. “Final Project Report”
On
“Human Resource Management”
“Lahore International Expo Center.”
Presented To:
Mis. Neiha Khan
Presented By:
Group ―Supereye‖
SHABAN CHEEMA MCE 12169
MUTAHIR BILAL MCE 12147
NADIA IZHAR MCE12170
MEMOONA JAVED MCE12104
Class M.Com
Semester 2nd Evening
Superior University
Lahore.
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2. TABLE OF CONTENTS
Project Objectives …………………………………………….. 03
Executive Summary …………………………………………….. 03
Situational Analysis …………………………………………….. 04
Introduction of the company ……………………………………………… 05
Vision ……………………………………………… 05
Mission …………………………………………….. 05
Shared Values ……………………………………………. 05
Goal ……………………………………………. 06
History of the Company ……………………………………………. 06
Organizational Hierarchy ……………………………………………. 07
Brand Of Company ……………………………………………. 08
BCG Matrix ……………………………………………. 09
SWOT Analysis ……………………………………………. 11
Human Resources Management ……………………………………………. 12
Reference ……………………………………………. 16
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3. 1. PROJECT OBJECTIVES
One of the objectives of our project is to a complete survey of the one unique
services provider in the Lahore, Lahore International Expo Center. We focus on the
HR functions of the expo and conduct the situational analysis and SWOT analysis of
chosen organization. In this project we learn how to manage all the human
resources in an organization which leads us towards human management growth.
2. EXECUTIVE SUMMARY
New approaches to executive search and executive resource planning are required
if functions are to have a strategic impact on improving organizational performance.
The main aim of our project is to a complete survey of the one unique services
provider in the Lahore, Lahore International Expo Center. For the competition of the
objective our main focus is on the HR function which are planning, recruitment &
selection, training & development, compensation & benefits and communications.
Firstly we conduct situational analysis through the internal and external resources
that directly affect our organization environment.
Lahore International Expo Center was incorporated in Pakistan on 19 July 2004 as a
private limited company under the company ordinance 1984. In 2002, Pakistan
Government launch a standardized platform that will provide great business
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4. generating opportunities to the industrial sector of economy. Total investment of the
expo Centre is over to Rs. 20 billion.
The major brands of the expo center are Trade Exhibition, Seminars, Conferences &
Conventions, Corporate Events, Convocations, and Cultural & Entertainments
Events. In the BCG Matrix, expo brands relay on such way Convocations are under
the Star Matrix, trade exhibitions are under the Cash cow, Cultural events are under
Question mark, and Corporate event and seminars are under the Dog. After that we
analysis the SWOT of the Lahore International Expo Center.
Lahore International Expo Center is the biggest trade fair organizer in Pakistan,
showcasing the largest collection of Pakistan's export merchandise and services.
Foreign exhibitors, from neighboring countries, also use this platform to launch their
products not only in Pakistan but also capitalize on the presence of international
trade visitors from across the globe.
3. SITUATIONAL ANALYSIS
Situation analysis is a method managers use to analyze both the internal and
external environments of an organization in order to understand the firm’s own
capabilities, customers and business environment. The situation analysis consists of
several methods of analysis: The 5Cs Analysis (Company, Competitors, Customer,
Climate, and Collaborator), SWOT analysis.
A Marketing Plan is created to guide businesses on how to communicate the
benefits of their products to the needs of potential customer. The situation analysis is
the second step in the marketing plan and is a critical step in establishing a long
term relationship with customers. Expo Centre is one of the most Raising and
Standardized. It is the platform for exporters of Pakistan.
Our Company is the Lahore International Expo Center, Competitors of expo center
are PC, Avari, Al Hammra, Royal Palm, Customers of the expo center are all the
event organizers, industrialists and others, Collaborated companies of the expo are
Superior university, UMT, Islamic International School system, Lahore city university,
NB books, Allied Books, Askari Bank limited, UBL, State life, PIA, and the Climate of
the expo center are very peace full.
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5. INTRODUCTION OF A COMPANY
Lahore International Expo Center is a corporate body jointly owned by the
Government of Pakistan and Government of the Punjab with a mandate to design,
develop, operate and promote a state-of-the-art Lahore International Expo Centre.
The Centre is providing a platform of international standard to the manufacturers,
exporters, traders and service providers to effectively introduce and market their
products and services through trade exhibitions, fairs and conferences.
4. MISSION
Lahore International Expo Centre is the focal point for welcoming and encouraging
cultural and economic prosperity for the Country by providing a platform of
international standards to the manufacturers, exporters, traders and service
providers to effectively introduce and market their products and services through the
trade exhibitions, fairs and conferences.
5. VISION
Lahore International Expo Center continues its level of excellence and world
recognition as a state-of-the-art exhibition facility. All team members are given the
skill and training to perform their jobs in an effective and professional manner. Each
team member is given guidance and motivation to achieve their goals in personal
and professional development.
6. SHARED VALUES
The shared values that exist with the boundaries of Expo Centre Lahore are:
Team work
Higher motivational level
Ethical values
Strong communication
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6. 7. GOALS
The Goal of this organization is to generate higher revenue through providing an
international level business generating platform & to stand at the best level in world.
Expo Centre is launched to rival and boast the highly skilled professionals to provide
the best quality export opportunities to the economic sector.
8. HISTORY
Lahore International Expo Centre was incorporated in Pakistan on 19 July 2004 as a
private limited company under the company ordinance 1984. In 2002 the federal
government & Punjab government signed a document M.O.U (Memorandum of
Understanding) in which it was stated that we are launch a standardized platform
that will provide great business generating opportunities to the industrial sector of
our economy. The company commenced its operation from 1May, 2010. The
opening of Expo Centre Lahore was done by Mr. Shabaz Sharif & Yousaf Raza
Gillani. It is designed by the renowned architect Nayyar Ali Dadda, this landmark
complex is a blending of tradition with the ultra-modern place where nature and
technology fluid space to showcase Pakistan’s past, present and future. The
structure is designed to conform to standards of functionality and quality maintained
at first rate European venues and will be the most technologically advanced facilities
of their kind. In order to bring the ambitious vision to life, it is important to make the
construction process more efficient and manageable. Lahore International Expo
Centre has their four structured the project into three different segments of roads
and infra-structured development. Exhibition halls and secondary buildings and
convention centre.
In the construction of expo Centre federal government has committed R.s. 2 billion
for the construction of the Centre the Punjab government has provided 50 acres of
land worth Rs.5 billion toward the enabling of this facility. Further anticipated
investment of up to R.s.12 billion is expected from the private sector through BOT
projects taking the total investment into expo Centre to over Rs. 20 billion.
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7. 9. ORGANIZATIONAL HIERARCHY
Board of Directors
Operational
Head/Project
Director
Finance & Business
Administration Engineering &
Technology Division
Division
HR & Administration Business Mechanical &
Development Civil Department Technical
Department
Department Department
Sales & Event
Accounts Electrical
Management I.P Department
Department Department
Department
Procurement
MIS Department
Department
Stores/ Inventory Corporate & Legal
Department Affairs Department
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8. 10. BRANDS OF A COMPANY
a) Trade Exhibition
Trade Development Authority Pakistan (TDAP) WEXNET
Pakistan Poultry Associations National Poultry Congress & Food Exhibition
DAWN Media Group DAWN Life Style
Pakistan Fashion Design Council PFDC Sunsilk Fashion Week
Lahore International Book Fair
Lahore Chamber of Commerce & Industry (LCCI) 1st Expo Punjab
b) Seminars, Conferences & Conventions
Al-Huda Center of Islamic Banking and Economics International Conference &
Exhibitions on Halal Food Industry
Al-Huda Center of Islamic Banking and Economics
4th International Conference on Islamic Banking and Takaful
Pakistan Muslim League (N) 104th Youme—Tasees
c) Corporate Events
The Lahore Chamber of Commerce & Industries 6th Achievement
Award Ceremony
Institute of Cost & Management Accountants of Pakistan Annual
Member Re-Union
Gray Mackenzie Restaurants International Ltd. KFC Best Teacher Award
Show
Roots School System Annual Parent’s Day
Educators School System EDU-Card-Elite Hall Mark Launch
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9. d) Convocations
COMSATS Institute of Information Technology
University of Central Punjab
National College Of Business Administration & Economics
Virtual University of Pakistan
National College of Arts
e) Cultural & Entertainments Events
WEXNET
National poultry Congress & Food
IGATEX Pakistan
14th Asian Congress of Architects
DAWN Life Style
11. BCG MATRIX
The Boston Matrix:
it provides a useful way of looking at the
opportunities open to you, and helps you
analyses which segments of your
business are in a good position –and
which ones aren’t. That way, you can
decide on the most appropriate
investment strategy for your business in
the future, and where best to allocate
your resources.
Cash Cows:
High Market Share / Low Market Growth
Here, you're well-established, so it's easy to get
attention and exploit new opportunities. However it's
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10. only worth expending a certain amount of effort, because the market isn't growing
and your opportunities are limited.
Stars:
High Market Share / High Market Growth
Here you're well-established, and growth is exciting!
These are fantastic opportunities, and you should work
hard to realize them.
Question Marks (Problem Child):
Low Market Share / High Market Growth
these are the opportunities no one knows what to do
with. They aren't generating much revenue right now
because you don't have a large market share. But,
they are in high growth markets so the potential to
make money is there. Question Marks might become
Stars and eventual Cash Cows.
Dogs:
Low Market Share / Low Market Growth
In these areas, your market presence is weak, so it's
going to take a lot of hard work to get noticed. Also,
you won't enjoy the scale economies of the
larger players, so it's going to be difficult to make a
profit.
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11. BCG matrix Of Lahore International Expo Center:
a) Star:
Convocations
b) Cash cow:
Trade exhibitions
c) Question mark:
Cultural events
d) Dog :
Corporate events / seminars
Conferences & conventions.
12. SWOT ANALYSIS
a) Strength:
1. Uniqueness of the project
2. Autonomy
3. No bureaucracy
4. No nepotism
5. Team work
b) Weaknesses:
1. Low maturity of the system within organization
2. Poor Communication at external level.
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12. c) Opportunities:
1. Expo Centre is one of the most Raising and Standardized platform for
exporters of Pakistan.
2. It is the only Expo Centre in Punjab.
d) Threat:
1. Downfall of economy in Pakistan.
2. Unstable political condition.
13. HR FUNCTION
a) Planning
Strategic level
Under the planning head of HR functions long term as well as short term planning
is done according to the upcoming projects of the organization. All the strategic
decisions are taken by the board of directors, stake holders and according to the
regulations. As far as participation of employees is concern they are being invited
while making decisions according to the projects related to their departments.
Job Analysis
In Expo Centre Lahore the analysis of various jobs is done by the head of
Department and immediate supervisor according to the requirement.
Methods for Job Analysis
The job analysis in Expo Centre is done through Interviews & observations and is
conducted by the immediate supervisor as well as the head of department.
Workflow Analysis
In order to main the workflow in organization the workflow analysis is also done
timely in Expo Centre and is conducted by the head of the Departments &
Immediate supervisor.
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13. b) Recruitment & Selection
In Expo Centre Lahore for recruitment of Applicants internal, external as well as
internet source are used and C.Vs/Resumes are collected. After the collection of
C.Vs these are filtered according to the J.D & J.S developed for the required job.
Selection process
While selecting the applicant medical or other test are some of the times
conducted according to the job that is if the vacancy is of guard than physical &
medical test will be conducted.
Interview
In selection process at Expo Centre an interview conducted for the applicant is
some time structured & some time unstructured depending upon the job. A panel
interview is held normally by the hiring committee comprise of C.O.O, C.F.O and
Business Administrator & Immediate supervisor.
Information gathering for employee checking and verification is done from
resumes and reference checking. Mainly C.Vs and resumes are given importance
for satisfaction.
c) Training & Development
Induction & integration
In Expo Centre under the Training & Development head of HR an orientation
program is carried out by the immediate supervisor. he introduce the newly
employed worker to his/her work place , with co-workers and to the rules the
regulations of the company. Different meeting are conducted timely so that the
employees can familiar with the culture of organization. For newly employed
workers a specific period is given in order to bring him in flow and for adjustment.
Training Sessions
Training sessions for the employees of Expo Centre are conducted timely for the
up gradation of employees. On job training sessions are conducted for the weak
employees of organization whereas formal off job training sessions are also
conducted whenever needed. For training Expo Centre have its own training
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14. experts for their employees. The on job training sessions conducted in Expo are
free of cost for the employees.
Career Development
For the career development of the employees Expo Centre provide different
opportunities at large scale for the competitive advantage and to stand at best
level in world. For this purpose it gives different reimbursement facilities for the
employees willing to get higher education.
d) Performance Appraisal
In Expo Centre Lahore the appraisal of employees’ performances is reviewed
semi-annually and annually.
Performance Appraisal System: the system used for the performance appraisal
in Expo Centre Lahore is formal one and through proper system. Performance
appraisal system is conducted by the immediate supervisor as well as by the
H.O.D
Method which is used for the appraisal system in Expo Centre is Behavioral and
the employees are being appraised through their performance evaluation. For
appraisal system the immediate supervisor gather information from the co-
workers, subordinates and from the manager.
Feedback: after the proper performance appraisal system the employee is given
a complete feedback for his/her improvement and up gradation.
e) Compensation
Compensation and benefits provide to employees.
a) Free Medical Facilities
b) Salary and Maximum Increments (Performance Based)
c) Free Medical Facilities for Employee’s Parents and Family
d) Promotions (Performance Based)
e) Fringe benefits (Performance Based)
f) Transportation and Patrol (Performance Based)
g) Bonuses (Performance Based)
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15. h) Easy Loan facilities
I) Annual Increments
In Lahore International Expo Center all the employees are highly compensated.
The compensation plans are maintained properly in order to retain the smart &
hardworking employees of the company.
Fringe benefits: the employees of Expo Centre are getting 100 % fringe benefits
from their organization. The criteria for non-financial rewards vary from job to job
and appraisal to appraisal as well.
Evaluation of jobs: in order to give compensations in Expo Centre the jobs of the
employees are evaluated through ranking. The job evaluation is done by the
Head of Departments.
Surveys for compensation rate: for making decisions of compensation the
surveys for compensation rates are done externally from market and employees
at Expo are normally compensated above then market rate in order to retain them
& to make loyal.
Pricing Jobs: the jobs of employees at this organization are priced with a great
care after the market survey and jobs of employees are normally being priced
above the market rate.
f) Employee Protection & Communication
The employees of Expo Centre are protected highly. Different plans are made for
their health & safety. All the safety guards related to the health of employees are
properly maintains. Environment is clean and healthy; the temperature is always
maintained properly according to the weather. At strategic and operational level
different meeting are conducted time to time for the alignment of the values &
rules.
The employees while working in Expo get every kind of protection. Proper
retirement plans are established for the employees that retire. Similarly every type
of medical facilities is given to the workers of the Expo Centre.
The communication system within the Expo is very strong. All the values of
organization are communicated properly through meeting sessions and through
the coworkers.
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16. This organization has its own intranet for the purpose of fast & efficient
communication. At strategic level different plans has been made in order to do the
communication level more strong within the Expo Centre as well as at external
level. Expo Centre needs more efforts for making its communication level more
strong externally.
14. References
Sayeed Hammad Hasan (HR Officer)
www.expolahore.com
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