This document discusses the need for and challenges of multi-channel communication and "multi-version" content delivery across different platforms and contexts. It proposes a solution involving content modeling to specify semantics, guidelines for content adaptation across channels, and enhancing the authoring tool 1001stories to support generating different content versions from a single source. Key aspects are modeling content fragments by role, defining adaptation processes, and enabling transformations within the authoring tool to produce customized versions for various delivery formats. Recent work on multi-version exhibitions at the Nippon museum in Lugano is presented as an example.