The document outlines an agenda for building a social media strategy. The morning session will include an introductory roundtable, discussions on goals, objectives and measurements, products and services, market, content, and resources. Industry examples and activities will also be covered. The afternoon will involve small group presentations on policy, reviewing Facebook, and account creation. Key topics to be discussed include organizational goals, how social media can help achieve goals, measurable aspects of social media, desired outcomes, how the brand and feelings about the organization are conveyed, current and potential visitors, untold stories from the organization, comfort with social media, and suitable online marketing platforms.
19. Thank you for coming!
Karin Kierstead
1113 Marginal Road
Halifax NS, B3H 4P7
423-4677
support@ansm.ns.ca
www.ansm.ns.ca
Tracey Beattie
2089 Maitland Street
Halifax NS, B3K 2Z8
496-7481
tracey@tourism.ca
www.tians.org
Editor's Notes
So how are museums participating online? This is a snapshot of Nova Scotia museums online presence. Artefacts Canada, Blogging, Facebook, Flickr, Google Maps, Twitter, Websites, Wikipedia, and YouTube.
So how are museums participating online? This is a snapshot of Nova Scotia museums online presence. Artefacts Canada, Blogging, Facebook, Flickr, Google Maps, Twitter, Websites, Wikipedia, and YouTube.
As your handout shows, you can participate on Facebook in several ways, by having a profile, group or fan page.
What is it that you want to do? Be as specific and honest as possible. Are you just trying to get more people to come into the museum’s physical space? Recruit new volunteers? Engage a new audience that doesn’t have a lot of historical ties to your community? Educate people about the community’s history? Increase the level of interaction with your community?
Listen. Talk – promote awareness, participate, educate, interact. Energize passionate fans. Embrace – gather information
Do people get excited about your brand? Do you have a niche market?
Who is visiting the museum? What demographic and geographic trends have you noticed recently? Why are these people visiting the museum?
What is your potential market? Who isn’t visiting and why aren’t they coming through the doors?