ImpactJAX, CSX Young Professionals and Dalton Agency are proud to present the February Professional Development Event - Leveraging LinkedIn. Learn how to maximize your impact and grow your network utilizing LinkedIn's profiles, applications, groups, answers forum and more! Authors: Aliera Peterson Liz Klein

1. LEVERAGING LINKEDIN

2. MEET THE TEAM - ALIERA & LIZ

3. SOCIAL NETWORKING GETS PROFESSIONAL
A Snapshot of the Largest Professional Network
• Launched in 2003
• 150+ million users
• Users from over 200 countries & territories
• Available in six languages
• Over 14 million active users each month

4. BENEFITS OF USING LINKEDIN
Develop Your Personal Brand

5. BENEFITS OF USING LINKEDIN
Network with Likeminded Individuals

6. BENEFITS OF USING LINKEDIN
Establish Your Expertise In Your Industry

7. REASONS TO PARTICIPATE
Ability to be Connect with Professionals
• Gives you access to others who are interested in networking
• When you contribute in a positive way, you can develop a good
reputation in the community.

8. REASONS TO PARTICIPATE
Ability to be Found...
By colleagues, classmates and contacts from past companies,
institutions or activies. They can’t find you, if you’re not there.

9. REASONS TO PARTICIPATE
Ability to Find Others.
• If you have network that’s big enough (at least 65 contacts), you should
have sufficient reach within the LinkedIn network to search for indivuals
who meet a fairly exacting number of criteria.
• The larger your network, the more robust your ability to search.

10. REASONS TO PARTICIPATE
Opportunity to learn and share with other industry professionals.

11. SETTING UP YOUR LINKEDIN PROFILE
Upload a Headshot to Use as Your Profile Picture.
You’d be surprised at how helpful it is for your network (especially
new contacts) to be able to place a picture with your name.

12. SETTING UP YOUR LINKEDIN PROFILE
Make sure your profile is set as “public”...
To ensure that your information is showing up in LinkedIn searches.

13. SETTING UP YOUR LINKEDIN PROFILE
Use the Summary Section of Your Profile as Your Elevator Pitch

14. SETTING UP YOUR LINKEDIN PROFILE
Create a vanity LinkedIn URL with your name (or keywords)

15. SETTING UP YOUR LINKEDIN PROFILE
Make Sure to List Your Company’s Website

16. SETTING UP YOUR LINKEDIN PROFILE
Include industry keywords in your profile to increase SEO.

17. KEYS TO SUCCESSFULLY GROW & MANAGE YOUR NETWORK
Send a LinkedIn invitation to connect...
Invitation Tip
When following up with new contacts or
customers, don’t use the templated copy
provided by LinkedIn. Use the invite as an
opportunity to remind them where you met,
what you talked about and why you want to
join their network on Linkedin.
To new business contacts or customers after your first meeting.

18. KEYS TO SUCCESSFULLY GROW & MANAGE YOUR NETWORK
Link up with clients, coworkers and partners.
When the timing is right, reach out to prospects and vendors.

19. KEYS TO SUCCESSFULLY GROW & MANAGE YOUR NETWORK
Add Your LinkedIn Profile to Your Email Signature

20. KEYS TO SUCCESSFULLY GROW & MANAGE YOUR NETWORK
Post Status Updates...
To let your network know what you’ve been up to.
• Post a link to an interesting news or blog article you’ve read.
• Ask a question that invites discussion, and see where it takes you.
• Share a team accomplishment or company news.
Status Update Tip:
• Linking your Twitter account to your LinkedIn profile doesn’t always
make sense. Users expect updates on LinkedIn to provide valuable
content that can help them in their industry and profession.
• Know your audience, what they’re interested in hearing about, and be
choosy about what you share.

21. KEYS TO SUCCESSFULLY GROW & MANAGE YOUR NETWORK
Get Involved with the LinkedIn “Answers” Forum
• Check out the questions being asked about your industry and
post a response or suggest an expert.
• Helping out the LinkedIn community is a great way to get
recognized for your expertise in a particular field.

22. KEYS TO SUCCESSFULLY GROW & MANAGE YOUR NETWORK
Participate in Industry Groups

23. KEYS TO SUCCESSFULLY GROW & MANAGE YOUR NETWORK
Request Recommendations from your Network
LinkedIn Recommendations Tip:
Don’t use the templated copy provided by LinkedIn to request a
recommendation. Every recommendation request you make should include
a personal ask from the individual in question.

24. KEYS TO SUCCESSFULLY GROW & MANAGE YOUR NETWORK
Get the LinkedIn Browser Toolbar
You can search, build your network and manage your
contacts all within your browser toolbar application.

25. KEYS TO SUCCESSFULLY GROW & MANAGE YOUR NETWORK
Take Advantage of Custom LinkedIn Profile Applications.
They add an interactive component to your profile that is sure to impress.
Applications we recommend include Portfolio Display, Reading List by Amazon,
Huddle Workspaces, SlideShare presentations, WordPress and Events.

26. KEYS TO SUCCESSFULLY GROW & MANAGE YOUR NETWORK
List Industry Events on Your Profile
Invite your network and prospects to attend the event
(when applicable).

27. KEYS TO SUCCESSFULLY GROW & MANAGE YOUR NETWORK
Keep an Eye on the Competition

28. GETTING THE MOST OUT OF LINKEDIN GROUPS
Joining Groups - How to Find the Right Ones

29. GETTING THE MOST OUT OF LINKEDIN GROUPS
Joining Groups - Changing Group Email Settings

30. GETTING THE MOST OUT OF LINKEDIN GROUPS
Joining Groups - Changing Group Email Settings

31. GETTING THE MOST OUT OF LINKEDIN GROUPS
A word about etiquette...

32. GETTING THE MOST OUT OF LINKEDIN GROUPS
Interacting with LinkedIn Groups - Get Engaged!

33. GETTING THE MOST OUT OF LINKEDIN GROUPS
Interacting with LinkedIn Groups - Discussions

34. GETTING THE MOST OUT OF LINKEDIN GROUPS
Interacting with LinkedIn Groups - Jobs

35. WHY SHOULD I BE FOLLOWING COMPANIES?
Top 3 Reasons to Follow Companies on LinkedIn:
1. To assist you in your job search.
2. To gather competitive information about other
companies in your industry.
3. To find and establish a relationship with an industry
mentor.

36. HOW TO USE LINKEDIN FOR YOUR JOB SEARCH

37. HOW TO USE LINKEDIN FOR YOUR JOB SEARCH
Am I Qualified?

38. HOW TO USE LINKEDIN FOR YOUR JOB SEARCH
Who Do I Know?

39. HOW TO USE LINKEDIN FOR YOUR JOB SEARCH
The Job Description

40. HOW TO USE LINKEDIN FOR YOUR JOB SEARCH
Who Posted It?

41. HOW TO USE LINKEDIN FOR YOUR JOB SEARCH
Who Else?

42. HOW TO USE LINKEDIN FOR YOUR JOB SEARCH
Digging Deeper

43. HOW TO USE LINKEDIN TO PROSPECT

44. HOW TO USE LINKEDIN TO PROSPECT

45. HOW TO USE LINKEDIN TO PROSPECT

46. HOW TO USE LINKEDIN TO PROSPECT

47. QUESTIONS & DISCUSSION