Second Life is a 3D online virtual world where users can socialize, connect and create using virtual representation of themselves known as avatars. Many businesses are utilizing Second Life for various purposes such as marketing, collaboration, customer service, events and education. Common business activities include virtual conferences and trade shows, product placements and demonstrations, as well as educational simulations. The virtual world allows for rich user engagement through voice/text chat, building objects and scripting behaviors.

1. A Second Life for Your Business Corporate Use of 3D Multi-User Virtual Environments Richard Urban (aka Aethalides Kukulcan) Graduate School of Library & Information Science University of Illinois at Urbana-Champaign Dr. Michael Twidale (aka Dingdong Bellman)‏ Graduate School of Library and Information Science University of Illinois at Urbana-Champaign

3. Growth of Online Worlds Courtesy mmogchart.org

4. Second Life Is Not a Game

5. Residents Online vs. Total Residents http://secondliferesearch.blogspot.com

6. http://secondlife.com/whatis/economy-graphs.php

14. Brands in Second Life http://www.kzero.co.uk/blog/?page_id=431