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IN THE PUBLISHING INDUSTRY
ENGAGEMENT & REVENUE
DRIVING DISCOVERABILITY
Go ahead and follow me.
I’ll wait.
@murrayiz
Murray Izenwasser
Strategy Practice Lead, Founder,
Biztegra
Murray@biztegra.com
561.452.2662
www.linkedin.com/in/murrayiz/
Change is Good (?)
Your Product
Awareness &
Discoverability
Purchase and
Consumption
Distribution
Publication
Models
Driving Discoverability
and Revenue
CADENCE
& CONTENT
AUTHOR
AMPLIFICATION
MODERN
WEB SITE
#1:
Creating
a Modern
Web Site
Marketing Landscape
It’s (Still) All About Your Site
On-Page SEO
Structured Data and Authorship
Responsive Design
Catalog, Cart, & Checkout – multi device
Email Registration
Social Integration
Author Engagement
Content
User Centric Navigation
Website - Considerations
“Standard” SEO Items
Optimize Titles & URLs
Meta: Description
Headings
CSS
Images & Multimedia
Domain Information
URLs / Structure
Keywords
Long Tail
Content
Internal Links
Website – On-Page SEO
Publishing Specific
1. Use Structured Data
• www.schema.org
• http://www.google.com/webmasters/tools/richsnippets#
2. Set Up Authorship
Website – On-Page SEO
Structured Data & Authorship
Responsive Website?
Not Responsive!
Responsive Website?
Not Responsive!
Responsive Website?
Kinda!
Responsive Website!
Responsive!
Responsive Website
• Responsive Web
Design (RWD)
• Dedicated Mobile
Site
• RESS
http://sixrevisions.com/design-showcase-inspiration/responsive-webdesign-examples/
http://sixrevisions.com/mobile/methods-mobile-websites/
Why A Responsive Website?
Why A Responsive Website?
On-Page SEO
Structured Data and Authorship
Responsive Design
Catalog, Cart, & Checkout – multi device
Email Registration
Social Integration
Author Engagement
Content
User Centric Navigation
Website - Considerations
#2: Author Amplification
Flickr.com/Savara
Author Platform ??
Authors’ Platforms !!
Amplifying Your Authors
Amplifying Your Authors
Amplifying Your Authors
Amplifying Your Authors
Amplifying Your Authors
#3: Cadence & Content
flickr.com/ jenny downing
Cadence
Content
Video and Search
What 1 Little
Video Can Do…
1
After60Minutes…
1
3
2
4
5
1
3
2
4
5
After5Hours…
6
1
3
2
4
5
After7Hours…
After24Hours… 1
3
2
4
5
6
After24Hours…
1
3
2
4
5
6
7
“Author Video” Generation Results
~ 140 videos
39,000 video views
(YouTube)
Sales directly attributable to YouTube
(Direct & Assisted)
Driving Discoverability
and Revenue
CADENCE
& CONTENT
AUTHOR
AMPLIFICATION
MODERN
WEB SITE
Discoverability and Revenue in the Publishing Industry Webinar
Discoverability and Revenue in the Publishing Industry Webinar
Discoverability and Revenue in the Publishing Industry Webinar
Education · Strategy · Development · Engagement
BIZTEGRA
West Palm Beach, Miami, Buenos Aires
Solutions for the Social Web
Iconic
Brands
Growing
Companies
Start-ups
Publishing Industry Experience
Murray Izenwasser
@murrayiz
Murray@biztegra.com
561.452.2662
Questions?
Flickr / meddygarnet
www.biztegra.com
561.452.2662

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