ORPHONE has key strengths in customer loyalty, innovative mobile technology, strong financial performance with no debt, and established brand reputation and retail stores. However, weaknesses include high prices, incompatibility with other operating systems, decreasing market share, patent issues, and potential management and product defects. Opportunities exist in growing demand for new products, expanding markets, strategic acquisitions and patents, while threats include rapid technology changes, intellectual property risks, currency fluctuations, growing Android platform, and competitive online music markets.

1. STRENGTHS
1.Customer loyalty combined with
expanding closed ecosystem
2.ORPHONE is a leading innovator in
mobile device technology
3.Strong financial performance
($10,000,000 cash, gross profit margin
34,25% and no debt)
4.Brand reputation
5.Retail stores
6.Strong marketing and advertising teams

2. WEAKNESS
1 High price
2 Incompatibility with different OS
3 Decreasing market share
4 Patent infringements
5 Further changes in management
6 Defects of new products
7 Long-term gross margin decline

3. OPPURTUNITIES
• High demand of ORPHONE BLACK
• Emergence of the new provider of application
processors
• Growth of tablet and smartphone markets
• Obtaining patents through acquisitions
• Damages from patent infringements
• Strong growth of mobile advertising market
• Increasing demand for cloud based services

4. THREATS
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Rapid technological change
Breached IP rights
Strong dollar
Android OS growth
Competitors moves in online music market