1. Elements of Virtual Field Trip Business Skills Navigation Directory

2. Navigate by floor Basement 1 (JP 1 & 2) Floor 1 (JP 1 & 2) Floor 2 & 3 (JP 2) Floor 3 (JP 1) Floor 4 (JP 1 & 2) Floor 5 (JP 1 & 2) Floor 6 (JP 1 & 2) NTUC FairPrice Guardian Main

3. Navigate by floor John Little Basement 1 (JP 1 & 2) Floor 1 (JP 1 & 2) Floor 2 & 3 (JP 2) Floor 3 (JP 1) Floor 4 (JP 1 & 2) Floor 5 (JP 1 & 2) Floor 6 (JP 1 & 2) 7-11 Main

4. Navigate by floor FairPrice Xtra Basement 1 (JP 1 & 2) Floor 1 (JP 1 & 2) Floor 2 & 3 (JP 2) Floor 3 (JP 1) Floor 4 (JP 1 & 2) Floor 5 (JP 1 & 2) Floor 6 (JP 1 & 2) Courts Main

5. Navigate by floor Basement 1 (JP 1 & 2) Floor 1 (JP 1 & 2) Floor 2 & 3 (JP 2) Floor 3 (JP 1) Floor 4 (JP 1 & 2) Floor 5 (JP 1 & 2) Floor 6 (JP 1 & 2) Main

6. Navigate by floor Basement 1 (JP 1 & 2) Floor 1 (JP 1 & 2) Floor 2 & 3 (JP 2) Floor 3 (JP 1) Floor 4 (JP 1 & 2) Floor 5 (JP 1 & 2) Floor 6 (JP 1 & 2) Main

7. Navigate by floor Basement 1 (JP 1 & 2) Floor 1 (JP 1 & 2) Floor 2 & 3 (JP 2) Floor 3 (JP 1) Floor 4 (JP 1 & 2) Floor 5 (JP 1 & 2) Floor 6 (JP 1 & 2) Main

8. Navigate by floor Basement 1 (JP 1 & 2) Floor 1 (JP 1 & 2) Floor 2 & 3 (JP 2) Floor 3 (JP 1) Floor 4 (JP 1 & 2) Floor 5 (JP 1 & 2) Floor 6 (JP 1 & 2) Main

9. Navigate by store Pharmacy & Convenience Stores Supermarkets & Departmental Stores Electronics, Furniture & Household Appliances 7 - 11 Courts Guardian John Little NTUC FairPrice FairPrice Xtra Main

10. About NTUC FairPrice NTUC Fairprice Co-operative Ltd was founded by the labour movement in 1973, with a social mission to moderate the cost of living in Singapore. The first NTUC Welcome supermarket at Toa Payoh was opened by then Prime Minister Lee Kuan Yew on 22 July 1973. Main

11. NTUC FairPrice Exterior of store With 80 stores located across Singapore, FairPrice supermarkets offer customers shopping convenience and the quality service and value that are synonymous with the FairPrice brand. From fresh produce to toiletries, FairPrice supermarkets seek to meet the daily grocery needs of Singaporeans from all walks of life. Store Image Presentation of merchandise Click on any of the following aspects to see how retailer make the store image attractive and unique!

13. Store Image Do you know that lighting and presentation of merchandise are elements of a store image? I see. Indeed FairPrice is always brightly lit and the merchandise is always neatly presented. The clean and neat image encourage me to shop here.

14. Presentation of merchandise NTUC FAirPrice uses a lot of fixtures to display their merchandise. Yes, can food is displayed on shelves whine dental care product is displayed on racks and hang bars. This looks neat and customer can easily find what they want.

15. Hey, do you know that there is also a NTUC FairPrice Xtra here in Jurong Point? NTUC FairPrice Xtra? What is the difference between FairPrice and FAirPrice Extra? Question: What is the difference between NTUC FairPrice and NTUC Xtra? Click here for answer.. Main

16. Hey, do you know that there is also a NTUC FairPrice Xtra here in Jurong Point? NTUC FairPrice Xtra? What is the difference between FairPrice and FAirPrice Extra? Question: What is the difference between NTUC FairPrice and NTUC Xtra? Answer: NTUC FairPrice is a supermarket while NTUC Xtra is a hypermarket. Main

17. About NTUC FairPrice Xtra Customers can choose from a wide assortment of products at the 64,000 square feet hypermarket, including fresh food, groceries to electronic products, more appliances and a good selection of casual and basic apparel. Main

18. NTUC FairPrice Xtra Exterior of a store FairPrice Xtra 24-hour hypermarket opened at Jurong Point in 2009. It is the 3 rd FairPrice Xtra in singapore. The other two FairPrice Xtra can be found in Ang Mo Kio and Hougang. Products are available in family-sized packages so that families can enjoy greater savings. Customers also enjoy services like interest-free installment payment and free delivery of electronic products. Store Image Presentation of merchandise Click on any of the following aspects to see how retailer make the store image attractive and unique!

19. Exterior of a store Look! FairPrice Xtra has a display window . Can you name the other two component that make up exterior of a store? That is easy. They are store signage and entrance . I also know that exterior of a store is used to attract passing customers and encourage them to enter.

20. Store Image Do you know that product selection and customer service are elements of a store image? Yes, when we think about a greater range of products and service, we will think of NTUC FairPrice Xtra instead of NTUC FairPrice. We cannot find electronic product, furniture and apparels as well as delivery service in NTUC FairPrice.

21. Presentation of merchandise Do you know that display window is not just a component of exterior of a store but also it is a way of presentation of merchandise ? It makes sense. It is clear that the theme for this display window is Lunar New Year. It is brightly lit and cross presentation is used to attract customers’ attention.

22. NTUC FairPrice is a supermarket whereas NTUC FairPrice Xtra is a hypermarket. What is the difference between the 2 of them? Click here for answer… Main

23. NTUC FairPrice is a supermarket whereas NTUC FairPrice Xtra is a hypermarket. What is the difference between the 2 of them? Answer: A hypermarket sells a greater range groceries, household products, electronic products, furniture and apparel compared to a supermarket. It usually also has a bigger store area and provide some simple services. Main

24. About 7-Eleven 7-Eleven is a member of Dairy Farm International. The first store opened at Upper Changi Road in June 1983. Today, there are more than 400 7-Eleven stores located island wide. Main

25. 7-Eleven Presentation of Merchandise 7 Eleven is a convenience store. A convenience store is a small store that sells a limited variety of basic food and non-food products which are purchased daily or frequently used. A convenience store is usually located in neighbourhood areas, along busy roads, or petrol stations. It is usually open for long hours for seven days a week. Store Layout Customer Service Let us look at some of the characteristics and other interesting features at 7-Eleven. Main

26. Presentation of Merchandise Look at the various merchandise placed in the store. Can you see how they are arranged and presented? The different merchandise are arranged in various categories. The pastries are in the food warmer, the magazines are in the rack and the canned drinks are in the chiller. It is convenient for a customer to search and purchase the product. Main

28. Store Layout Why do you the cashier is near the entrance? The cashier can welcome customers who enter the store and help ensure security in the store.. In the convenience store, the cashier is usually stationed near the entrance. Main

29. Customer Service As a convenience store, 7-Eleven open 24 hours daily. When other stores are closed, customers can go to 7-Eleven to get what they need. Yes, sometimes late at night when I am hungry I can still go to 7-Eleven to get a decent meal. I can also buy toiletries and medicines at the store. It is so convenient! Main

30. Customer Service Yes, there are chilled drinks and hot food available round the clock. I am getting hungry, but the Food and Beverage outlets are closed. Shall we get something from 7-Eleven? Main

31. MCQ Question A convenience store sells a limited variety fast-moving basic food and non-food products. Which of the following product is unlikely to be found in a convenience store? a. Magazines b. Instant noodles c. Insect repellant d. Fresh flowers Main

32. About Courts Courts opened its first retail outlet in Singapore in 1974. It is one of the largest furniture, electronics and IT retailers in Southeast Asia. Courts carries the largest selection of home furnishings, domestic appliances, home entertainment solutions and the latest digital technology. Main

34. Range of Merchandise In the store, there are several departments. In each department, there is a good range of various products of the same type. Courts have several departments such as Home Appliances, Computers, Furniture and many other departments too! Main

35. Store Layout Look at how the products are arranged and displayed. It is important that the store be designed to allow enough space for customers to browse and view the products. In these pictures, you can see that the products are arranged in rows and customers can walk about to leisurely browse and view the products. Main

36. Store Layout The layout of the store will influence how a customer will walk within a store. In the furniture department, there is a fixed path for the customer to walk so that he can view all the products. Courts also allocate an area to the products that are on promotion and selling fast. . Main

37. Customer Service Within each department, there are staff who are experts in their respective products. They can entertain to customer inquiries and product advise. Courts also provide a wide range of customer service such as delivery, financing and after sales service. Main

38. Question How does a department store such as Courts provide shoppers with a ‘one-stop’ shopping experience? A ‘one-stop’ shopping experience means that customers can probably most of the things they need within the same department store. Main

39. John Little John Little was established in Singapore since 1845. It offers a wide selection of merchandise from ladies, men’s & kids fashion to travel, home, bath products and much more. Being a department store, it carries an extensive assortment in variety and range of goods which are organised into separate departments. All departments are housed under the same roof to facilitate buying, customer service, merchandising and control. Main

40. Store Image Store Layout Presentation of Merchandise Click on any of the following aspects to see how retailers make the store image attractive and unique! I need diapers for my baby, some forks and spoons for this Saturday’s party, facial cleanser for my wife and a new tie for tomorrow’s office presentation. Let’s go to John Little. It is a department store which can meet each of your needs. Main

41. Store Image I always enjoy browsing around this area of the Department Store. How would you describe the store image you see here? I think I am looking at a very spacious area and there is a wide walkway for customers to move from one counter to another. Main

42. Store Image How would you describe the store image in the picture? Value-for-money, young and trendy or classy? This is definitely a value-for-money store. Look at the discounts, price range and sale that the store is giving. Main

43. Store Layout Look at the layout of the men’s wear and children section. The various products are allocated on different fixtures and shelves. There is even a Customer Service counter at the corner. In planning the store layout, it is important to allocate more space to products that sell well. Facilities such as Customer Service and fittings rooms are considered too. Main

44. Store Layout The most common type of floor layout used by many retailers is the grid pattern layout. It is a straightforward arrangement of fixtures that makes good use of space. It also makes it easy for customers to walk about, encourages self-service and discourages shoplifting. Yes, this store layout helps the retailer to plan and easy for customers to understand. Main Wallets Brief Cases Ties Shoes Shorts

45. Presentation of Merchandise This selling floor has neatly arranged merchandise for customers to browse at their own pace. Notice the way the merchandise are categorised? It is easier for the customers to shop and browse around the department store. Main

46. Presentation Look at the different ways the merchandise are presented on the selling floor. Hang bars are used for ladies wear while tables are used for children wear. The retailer need to select a suitable fixture to match the merchandise. Still, it is important for the merchandise to be neatly and attractively arranged on the fixtures. of Merchandise Main

47. Presentation of Merchandise Look at the mannequin in the pink blouse and black pants. How do you think the store is trying to entice (attract) customers to buy? The mannequin is wearing a blouse, black pants, shoes, necklace and the flower broach. This is the “cross-presentation” method where the store’s related products are displayed together to encourage customers to buy more. Main

48. About Guardian Guardian is Singapore leading chain of health and beauty stores. Its stores offers professional services such as patient-care counseling and dispensary services as well as a wide range of health and beauty products. Main

50. Range of Merchandise Look at the health supplement on the shelves. Can you see there is a wide range of health supplement products? A specialty store has a is a wide selection of a specific range of products. For example, if you looking for multi-vitamins, there are several multi-vitamins products to choose from. Main

52. Interior Image A customer walking around the store will see the bright surroundings and neat rows of fixtures. The merchandise is neatly arranged on the shelves. The white flooring gives the impression of cleanliness and make customers feel comfortable. The bright environment makes the merchandise visible and encourage customers to shop there. Main

53. Question Look at this picture. Why is the diet supplement products are next to the health magazines? Different types of merchandise are placed next to each other. Click here for answer… Main

54. Question Look at this picture. Why is the diet supplement products are next to the health magazines? This is cross merchandising. Customers who are concern with maintaining a healthy weight would be interested in diet supplements and health magazines. Different types of merchandise are placed next to each other. Main

55. Question Why are those promotional products are placed near the wide entrance? Click here for answer… Main

56. Question Why are those promotional products are placed near the wide entrance? Placing the promotional product near the entrance will give it better visibility and encourage customers to come into the store, view the products and buy it. Main

57. Mini Exercises Are you ready? Main Quiz Crossword Puzzles

58. About Jurong Point Shopping Centre is a retail mall situate in the western part of Singapore. It currently has a tenanted area of about 750,000 square feet, housing more than 450 retailers, showcasing their products and services to targeted 3.0 million visitors a month. Opened in December 1995, Jurong Point has since been enlarged twice. Once in December 2000 when it grew to 450,000 square feet and again in December 2008, making Jurong Point the largest suburban mall in Singapore at 750,000 square feet. Getting There Jurong Point is located next to Boon Lay MRT Station and Bus interchange Opening Hours 10:00am to 10:00pm daily Address :1 Jurong West Central 2, #03-07 Jurong Point Shopping Centre, Singapore 648886 Contact: 6792 5662 Email: enquiry@jurongpoint.com.sg Main

59. MCQ Question A convenience store sells a limited variety fast-moving basic food and non-food products. Which of the following product is unlikely to be found in a convenience store? Correct! Flowers are not basic fast moving product. Customers would buy fresh flowers from a florist not a convenience store. a. Magazines b. Instant noodles c. Insect repellant d. Fresh flowers Main

60. MCQ Question A convenience store sells a limited variety fast-moving basic food and non-food products. Which of the following product is unlikely to be found in a convenience store? Wrong. Please try again. a. Magazines b. Instant noodles c. Insect repellant d. Fresh flowers Main