Basic Understanding Urchin.Js Vs Ga.Js Google Analytics Set Up Key Performance Indicators (KPIs) Thoughts & Analysis

1. Google Analytics – KPIs Insights How Far You See?

2. Topics Covered 1 What is Google Analytics? What it does? Basic Understanding An overview of Google Analytics 1. What is the difference between Google old tracking vs new tracking code? Urchin.Js Vs Ga.Js A walk through of Old vs new GA – Why new GA code to consider for implementation? Any limitations? Should you migrate or not? How to keep data back up? Thoughts & Discussion 2. How to set up GA code? Where to place the code? – What’s Google recommendations? Google Analytics Set Up A Practical demo on how to set up Google Analytics Code Using practical example? 3. What is dashboard report? How to read some of the key metrics? What they show? Key Performance Indicators (KPIs) Definition, significance and interpretation of KPIs 4.

5. Some users do not have Java script-enabled/capable browsers or turn this feature off. However, these limitations are considered small – affecting only a small percentage of visitsThis is java script code GA provides once you sign up for tracking purpose Why GA Uses cookies? It uses cookies to define users’ sessions. For further technical knowledge, you can visit http://code.google.com/apis/analytics/docs/concepts/gaConceptsCookies.html

7. Faster, smaller source file – (which will allow for a faster download time)

8. Easier to use and understand

9. Automatic detection of HTTPS & secure transactions Old Version of GATC - Legacy tracking code Event Tracking will be especially useful for those who have Flash based sites, or for those who use multimedia on their site. An "event" is an action that a user takes on a webpage that doesn't necessarily involve a new page view. Examples include clicks on buttons or images, downloads, navigation in embedded Flash, or Ajax events, like moving a map in Google Maps, etc.

12. Create profiles

16. New visitors

17. Returning/Repeat visitors

18. Geolocation Visualization: See where your visitors live

19. Browser, Platform, Screen resolution, Internet connection

20. Where did they come from? (refereeing sites, search engines, keywords) Ideally Page-Views >Visits >Visitors

22. Time Spent

23. Bounce Rate

24. Top Content - See where people are going. Filter your results to see individual

25. pages or sections of your website.

26. Site Search - Non-intrusive way of finding out "What are you looking for on my

27. site?)

28. Navigation summary - What page did they come from, where did they go next on

29. your site

30. Historical trending - Compare past date ranges to see how your website is

32. Website Optimizer - Test different content/images to see what works best (increase conversions) Does require access to your website's html code. – A/B & Multi-variate Testing

34. Geo-location Visualization: See where your visitors live (Practical Demo)

36. Search engines – represents the traffic/visitors from different search engines such Google, Yahoo, Bing, AltaVista and others

37. Keywords – represents what are the keywords users have typed in to find a website – importance of search engine optimization and target keywords

39. Time Spent – How much time a user spends on website or web page. Google Analytics calculates average time on site is by subtracting the timestamps between the first and the last page-view of a visit.

40. Bounce Rate - Bounce rate is the percentage of single-page visits (i.e. visits in which the person left your site from the entrance page). Bounce rate is a measure of visit quality and a high bounce rate generally indicates that site entrance (landing) pages aren't relevant to your visitors.

41. Top Content - See where people are going. Filter your results to see individual

42. pages or sections of your website.

43. Site Search - Non-intrusive way of finding out "What are you looking for on my

44. site?)

45. Navigation summary - What page did they come from, where did they go next on

46. your site

47. Historical trending - Compare past date ranges to see how your website is

49. Website Optimizer - Test different content/images to see what works best (increase conversions) Does require access to your website's html code. – A/B & Multivariate Testing – Demo ( Google AdWords Integration)

52. Head Match Option for dynamic website