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1 von 6
REASONS WHY THE 
NET PROMOTER SCORE® 
IS THAT POPULAR 10 
WHY APPLE, COOLBLUE, DISNEY, USAA, TORFS, AMAZON HAVE A HIGH NPS 
*used images are royalty free as far we can know, if not please inform multi-value and we will remove the image within 4 days.
REASON 
1 
NPS = Customer loyalty based 
on a simple question 
“How likely is it 
that you'll recommend 
this product/store/ 
webshop/service/ 
hotel/… to a friend 
or colleague?” 
*used images are royalty free as far we can know, if not please inform multi-value and we will remove the image within 4 days. 
*Images used are royalty-free as far as we know. If not, please inform Multi-Value and we will remove the image within 4 days.
REASON 
2 
3 easy-to-understand categories 
of customer loyalty 
detractors passives promoters 
The more promoters, the more people who 
know you! The more people who know you, 
the more potential customers who know you! 
For example: Apple’s strategy is based on creating promoters 
*used images are royalty free as far we can know, if not please inform multi-value and we will remove the image within 4 days. 
*Images used are royalty-free as far as we know. If not, please inform Multi-Value and we will remove the image within 4 days.
REASON 
3 
Detractor, 
what can I do for you? 
KNOWING YOUR DETRACTORS IS INVALUABLE 
this is the unique chance of making 
an unhappy customer happy 
*used images are royalty free as far we can know, if not please inform multi-value and we will remove the image within 4 days. 
*Images used are royalty-free as far as we know. If not, please inform Multi-Value and we will remove the image within 4 days.
REASON 
4 
Ambassadors, 
thank you for promoting us! 
If you sell products or services that 
we normally buy only a few times in a life-time, 
creating promoters is your most successful strategy 
and cheapest way to let everyone know you! 
Once they need one of your products or services, 
they will come to you. 
*used images are royalty free as far we can know, if not please inform multi-value and we will remove the image within 4 days. 
*Images used are royalty-free as far as we know. If not, please inform Multi-Value and we will remove the image within 4 days.
NEXT 6 REASONS LET YOU KNOW: 
if promoters spend more 
why someone is a promoter or a detractor 
how you can stimulate people to promote you 
why a NPS score is not the same for every industry 
REASON 
5 - 10 
Do you know 4 easy ways to bring the survey to your customers 
Do you want a reason or a golden tip 
PLEASE LEAVE YOUR EMAIL ADDRESS BELOW AND 
DOWNLOAD ALL 10 REASONS FOR FREE 
ON SLIDESHARE SEE LINK 
*used images are royalty free as far we can know, if not please inform multi-value and we will remove the image within 4 days. 
*Images used are royalty-free as far as we know. If not, please inform Multi-Value and we will remove the image within 4 days.

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Free gift: 10 golden reasons to convince your colleagues about the power of the Net Promoter Score

  • 1. REASONS WHY THE NET PROMOTER SCORE® IS THAT POPULAR 10 WHY APPLE, COOLBLUE, DISNEY, USAA, TORFS, AMAZON HAVE A HIGH NPS *used images are royalty free as far we can know, if not please inform multi-value and we will remove the image within 4 days.
  • 2. REASON 1 NPS = Customer loyalty based on a simple question “How likely is it that you'll recommend this product/store/ webshop/service/ hotel/… to a friend or colleague?” *used images are royalty free as far we can know, if not please inform multi-value and we will remove the image within 4 days. *Images used are royalty-free as far as we know. If not, please inform Multi-Value and we will remove the image within 4 days.
  • 3. REASON 2 3 easy-to-understand categories of customer loyalty detractors passives promoters The more promoters, the more people who know you! The more people who know you, the more potential customers who know you! For example: Apple’s strategy is based on creating promoters *used images are royalty free as far we can know, if not please inform multi-value and we will remove the image within 4 days. *Images used are royalty-free as far as we know. If not, please inform Multi-Value and we will remove the image within 4 days.
  • 4. REASON 3 Detractor, what can I do for you? KNOWING YOUR DETRACTORS IS INVALUABLE this is the unique chance of making an unhappy customer happy *used images are royalty free as far we can know, if not please inform multi-value and we will remove the image within 4 days. *Images used are royalty-free as far as we know. If not, please inform Multi-Value and we will remove the image within 4 days.
  • 5. REASON 4 Ambassadors, thank you for promoting us! If you sell products or services that we normally buy only a few times in a life-time, creating promoters is your most successful strategy and cheapest way to let everyone know you! Once they need one of your products or services, they will come to you. *used images are royalty free as far we can know, if not please inform multi-value and we will remove the image within 4 days. *Images used are royalty-free as far as we know. If not, please inform Multi-Value and we will remove the image within 4 days.
  • 6. NEXT 6 REASONS LET YOU KNOW: if promoters spend more why someone is a promoter or a detractor how you can stimulate people to promote you why a NPS score is not the same for every industry REASON 5 - 10 Do you know 4 easy ways to bring the survey to your customers Do you want a reason or a golden tip PLEASE LEAVE YOUR EMAIL ADDRESS BELOW AND DOWNLOAD ALL 10 REASONS FOR FREE ON SLIDESHARE SEE LINK *used images are royalty free as far we can know, if not please inform multi-value and we will remove the image within 4 days. *Images used are royalty-free as far as we know. If not, please inform Multi-Value and we will remove the image within 4 days.