isobar korea NOWLab

1. Introduction
Like never before
nowlab Korea | December 2012

2. WHO
WE
ARE isobar
is
the
global
home
for
the
world’s
finest
digital
pioneers

3. Aegis media
Our service
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START FROM A BRINGING PEOPLE & REDEFINING DIGITALl PERFORMANCE PIONEERING
DIFFERENT PLACE BRANDS TOGETHER MEDIA ON A GLOBAL SCALE OUT OF HOME
Global Global
Creative
communication communication Performance Global
&
planning&media planning&media marketing outdoor specialist
content
buying buying
nowlab Korea | December 2012

4. Isobar korea
History
Company name change
-Agency of The Year
2010 North Asia Digital
-Agency of the Year
Korea Digital Media Web Awards
-Awards 2010 Korea Sector
Asia Pacific Awards Excellence
Aegis Media Group
2000 2010 GOLD Awards
2001 2007 2009 2010 2011 2012
Korea established Company name change Korea Digital Media Agency of The Year 2011 –
web connection. Awards 2009 North Asia Digital Agency
Shareholder China. of the Year
nowlab Korea | December 2012

5. Isobar korea
Organization
SunYoung Lee
Isobar Korea CEO
Aegis Media
Joen Cho Jaesang Han Global Consultant & Research Pool
Management Planning Div. GM Business Director
Integrated Business Manager
Sean Lee JeeYun Kim Changhee Lee Sanghan Lee
Account Director Account Director Account Director Account Director
Strategy & Planning Div. iProspect Div.
eBiz Team MKT Team Screen UI Team
SH Park / manager
Jinyoung Son / Sr. AM Jaeho Kim / Account Director Yoonmin Kim / Sr. AM Resource & Project Ma
Resource & Project Management Resource & Project Management Resource & Project Management nagement
Product Div.
User eXperience Team IML (Interactive Media Lab) Team Information Technology Team
Jonghoon Won / Sr. Manager Seokju Hwang / Sr. Manager Hyungzoon Kim / Sr. Manager
Resource & Project Management Resource & Project Management Resource & Project Management
nowlab Korea | December 2012

6. Isobar korea
Introduction
16
years Isobar Korea, founded in 1995, after 16 years of industry leading e-Business corporations. Since the
establishment, we worldwide of approximately 2,000 companies and government agencies, and Web site
design and development for non-profit organizations, and direct them maintain maintenance to be known all
over the world, and marketing activities have been.
77
staff Isobar Korea, "strategic planning", "marketing", "UI expert group", "user experience", is specialized in the
field of "IT" 77 people in South Korea, with global have a variety of experience and knowledge of
approximately 2,500 consists of experts.
46
office Isobar 2,500 employees in 31 countries worldwide, and build a strong network, and through them, all the
work (web development, experience design, online marketing, mobile, search, convergence, strategy, etc.)
associated with the digital solution working.
August 2, 2007, Aegis Group plc, headquartered in London, media communications and market research
professional to the argument that the child soba Korea announced
nowlab Korea | December 2012

7. Isobar korea
Nowlab
nowlab
is
..
…An ideation studio, knowledge hub for staff, alliance focal point
CONSORTIUM FOR DIGITAL INNOVATION
nowlab Korea | December 2012

8. Isobar korea
Nowlab APAC
Shanghai Korea
Regional CRM Regional UX Regional social Business director Regional Research Interactive
led led led manager manager
JaeSang
Han Nicole Wingate InHwan Choi Seokju Hwang
Account lead SH(Shang Hai) nowlab Case Studies
Project lead Global & Local /Translations
3rd party partners Digital Research News/Press
Creative council
USA – MIT Case Partnership
nowlab Korea | December 2012

9. Isobar korea
Nowlab
Prism
Solution NEW DIGITAL TECHNOLOGIES
DIGITAL
OUT
OF
HOME
New Digital
Technologies NEAR
FILED
COMMUNICATION
N-­‐SCREEN
VARIOUS DIGITAL
SOCAIL
APPS,
BRAND
APPS
FACEBOOK,
YOUTUBE,
SOCAIL
ADS
BOLGPOST&COMMENTS,
FANPAGES
SOCIAL
WEBSITE,
MOBILE
SITES/
APPS
ONLINE,
ADVERTISING,
SEM,
SEO
VIRAL,
USER
GENERATED,
CONTENT
nowlab Korea | December 2012

10. Isobar korea
Nowlab
Prism
Solution
There are connecting various digital media and social.
We can help join the dots across convergence media!
nowlab Korea | December 2012

11. Isobar korea
Nowlab
Prism
Solution
PRISM converged media solution
Media facade
Projector
Multi-vision
Service Touch-vision
content
CRM Interactive wall
E-commerce
social
Transparency Media Stand
Switchable Glass
Media touch table
Product
multi-platform Mobile tech
carbon FP APP
DOOH NFC
cross-media
3D MESH
Service + Product = Media facade, Interactive wall, Mobile tech, 3D MESH..and more!
The
focus
of
nowlab
is
to
discover
ways
to
meaningfully
connect
Brands
and
people
through
hybrid
C onverged
M edia
S olutions
s imultaneously
a chieving
m ultiple
b usiness
g oals.
nowlab Korea | December 2012

12. Media
Facade
3D Projector
The 3D projector provide high quality digital media contents
on large size wall. Customizing available
Possible Location Showroom, Cinema, Shopping mall
Contents Option 3D mapping content
Multi-touch based interactive content
User participation content
Motion controlled content
SNS, Mobile integrated content
AD
nowlab Korea | December 2012

13. Media
Facade
3D Projector
H/W Content
Solution Option
5~12m
camera
Projector
3m
User Multi Motion
Participant Touch Controlled
Contents
Display area AD SNS 3D
Mapping
* The width size depends on of projector 5~12m

14. Media
Facade
Multi Vision
The HD Multi vision provide high quality digital media
contents on large size wall. Customizing available
Possible Location Showroom, Cinema, Shopping mall
Contents Option User participation content
Motion controlled content
SNS, Mobile integrated content
AD
nowlab Korea | December 2012

15. Media
Facade
Multi Vision
H/W Content
Solution Option
*
camera
User AD
* Participant
Contents SNS Motion
Display area Controlled
* The wall size depends on # of display & size of display
* Transparency display available

16. Interactive
Display
Touch
Vision
The Touch vision provide high quality digital media
contents on large size wall. Customizing available
Possible Location Showroom, Cinema, Shopping mall
Contents Option Multi-touch based interactive content
User participation content
Motion controlled content
SNS, Mobile integrated content
AD
nowlab Korea | December 2012

17. Interactive
Display
Touch
Vision
H/W Content
Solution Option
4m
Camera
Display area
0.68m
User Multi Motion
Participant Touch Controlled
Contents
AD SNS
* The wall size depends on # of display & size of display
* Transparency display available

18. Interactive
Display
Transparency
Media Box
The Transparency media box high quality digital media
contents on large size wall. Customizing available
Interior design & showcase, Showroom product display
Possible Location Showroom, Cinema, Shopping mall,
Gallery
Contents Option 3D mapping content
Multi-touch based interactive content
User participation content
Motion controlled content
SNS, Mobile integrated content
AD
nowlab Korea | December 2012

19. Interactive
Display
Transparency
Media Box
H/W Content
Solution Option
Camera Transparency
media box
Transparency
display
Display Size
7”, 10”, 26”, 46”, 47”, 55”, 65”, 70” User Multi Motion
Participant Touch Controlled
AD SNS 3D
* The Transparency Media box size
depends on the size of transparency display. Mapping

20. Interactive
Display
Mirror
Glass
The Mirror Glass provides new level of consumer
engagement.
Possible Location Retail store, showroom, outside wall
Contents Option Multi-touch based interactive content
User participation content
Motion controlled content
SNS, Mobile integrated content
AD
nowlab Korea | December 2012

21. Interactive
Display
Mirror
Glass
H/W Content
Solution Option
-Front View-
Camera
User Multi Motion
Participant Touch Controlled
AD SNS
Mirror glass
*Size vary

22. Interactive
Display
Touch
Table
The Media Touch Table provides new level of presenting
the product to the customers.
Possible Location Retail store, Showroom
Contents Option Multi-touch based interactive content
User participation content
SNS, Mobile integrated content
AD
N-screen content
nowlab Korea | December 2012

23. Interactive
Display
Touch
Table
H/W 46”~55”
Content
Solution Option
Projector
User Multi
Participant Touch
Media wall
Full
HD camera
AD SNS N-Screen
Media touch table

24. Mobile
Tech
Mobile Tech provides contactless transitions, data
exchange, and simplified setup of more complex
communication.
Possible Location Retail store, showroom, outside wall
Contents Option Multi-touch based interactive content
User participation content
Contactless payment
SNS, Mobile integrated content
AD
nowlab Korea | December 2012

25. Mobile
Tech
H/W Content
Solution Option
NFC NFC
User Contactless Multi
Participant Payment Touch
Near Filed Communication e-Wallet
Augmented Reality
AD SNS
Shopping Leisure Eat out Education Transport Hyper Market
Retail Shop
Mobile Shop
nowlab Korea | December 2012

26. 3D Mesh
3D Mesh screens provide the look of 3-D projections
while using traditional projection technology.
Possible Location Showroom,Retail, Outside wall
Contents Option Multi-touch based interactive content
User participation content
Motion controlled content
SNS, Mobile integrated content
AD
nowlab Korea | December 2012

27. 3D Mesh
H/W Content
Solution Option
*
Projector User Multi Motion
* Participant Touch Controlled
Store show window
AD SNS
3D Mesh screen
Content
* Size vary

28. Isobar korea
Nowlab
Prism
Solution
Overview
SNS
Sharing
Report
Direct Media Display Controller
Promotion Unit Contents
Box Management System
Sample. Demo Video Play Contents Uploading
Coupon. Interactive Demo Contents Distribution
Event Event Tracking
Event Report
Future Contents
Expression Creation
nowlab Korea | December 2012

29. Thank you!
Any Question?
nowlab Korea | December 2012