Fuzion Crafts International aims to empower artisans in northeast India by organizing the handicraft industry, providing training and stable incomes, and marketing unique products made from natural waste materials. The organization collects waste materials, designs new products, trains local women, and pays artisans over Rs. 100 per day through a scalable job work model. Fuzion sees potential to scale across India by partnering with over 450 artisans across 4 villages initially and addressing the large domestic and export handicraft markets.

1. Fuzion Crafts international
Waste to wealth creation.
Abdur Mukit Bin Rouf
mukitrouf@gmail.com
9706962203
New Bakurpara
PO& dist-Goalpara
Abdur Mukit Bin ROUF

2. Market Potential
Total Handicraft Market Potential in India is
Rs.40,000 crores
• Export Target for Indian Handicrafts for 2012-13
(EPCH): USD 3300 Million ~ INR 16500 Crore
(Worldwide market for Indian Handicrafts)
• Total Value of Handicrafts Produced in India last
year: INR 26214 Crore.
• Hence domestic Market size ~ INR 10000 Crore
• The Market size (opportunity) is ~ 2600 Crore
Rupees.
Distribution of share in East:
• 43 % of the handicrafts are in Eastern India and
hence highly skilled labours can be employed
very cheap especially in the North-East. Over 50%
of craft production are from women.
• A considerable percentage goes from North East
Region and generally from unorganized small
players or individual artisans.

3. The Need and Our Solution
Need Our solution
• Un-organized handicraft market • We are organized
• Difficulty in marketing products by • Products will be marketed by
individual artisans Fuzion Crafts through various
channels
• High demand and low supply
• Gap between demand and supply
• High demand for new designs filled by training artisans and
reaching out to the customer
• Need for better life for artisans
earning as low as INR 30/day • Constantly develop and improvise
on new designs. Currently, Fuzion
Craft has more than 20 products
with more than 70 designs.
• Artisans trained and paid wages of
at lease INR 100/day which is
double their present earnings.

4. Raw Material- our uniqueness
Waste to wealth creation

5. Our Artisans Impact
Earning conditions in neighboring villages- they earn Rs.30 to 50 & with us at least Rs.100/day
More than 450 women from 4 villages want to join us as on Jan’2013
Training to specially abled and girls rescued from forced domestic labour

6. Blessing Lamps ( premium)
Products
Premium Products
Collected crafts
Tribal Crafts

7. How we sell now

8. Business Model- Successful companies
currently has ~2 lac signed users & is growing at ~25% per month
11.34% Growth, $204 every day in advertising revenue
Started in January 2011
80 countries, has 90,000 page views and has over 3,000 fans on Facebook
Anokhi (turnover Rs 70 crore) has 22 stores in India and stockists in many countries
Fabindia (turnover Rs 500 crore) has 166 stores across 72 cities
Rangsutra (turnover Rs 8 crore)
Mother Earth (turnover Rs 80 crore)
Above are My
$ 300 Million Valuation Opportunities
Etsy Raises Merchant Revenues to $538 Million in 2011 (+71%)

9. Marketing Channels
Own Website
Tie-up with
Personnel selling websites like
in Hotels and Craftsvilla &
Resorts Alibaba.com on
15% comision
National and Marketing Retail stores
International ,Stores in
trade fairs- 4 nos. Channels Guwahati
9

10. Marketing Strategy
Dec-Jan’2012 Nov- feb’2012 Feb-April ’2013 Feb-Apr’2013
• Fuzion’s • Trade Fairs • Tie up with
website (B2B sales): • Retail websites like
launch outlets like • Craftsvilla.co
• IITF-Delhi
• Social Shoppers m
Media • After nov’12 Stop, • Aporv.com
• Dilli Haat Pantaloons, • Eyaas
• Surajkund other
Strategy
• Fabindia
• Hyderabad- lifestyle
shilparamam stores • Kashmirbox
• Mumbai
• Valentine’s
• Store setups day: Selling
• Personnel in Guwahati lamps called
selling in Hotels Blessing lamps
and with love
Restaurants
Rationale
Craftsvilla
B2B sales in Largely to currently has ~2
Advertise capture local
National and lac signed users
Fuzion’s customers & is growing at
International
products primarily non- ~25% per
trade fairs internet savvy
10 month

11. Financials

12. Investment Rationale
• Problems we are solving - Better livelihood, Employment, specially abled, rural upliftment.
• Biggest Strength -We are making Money from abundant natural waste/weed.
• Women empowerment -even the marginalized and underprivileged can do business.
• Artisans Problems -Taking the hassles of marketing for the rural artisans
• SCOPE:-
• 43% of the handicrafts are from the east and are mostly unorganized.
• There are 128 tribes in the north east and they have different clothing identity and craft.
• FUNDING REQUIRED:
Total Funding Requirements : (approx.) • Once the business reaches scale (3
33 Lakhs + 9 lakhs for machinery = 42 lakhs centres) it is self sustainable and financing
To be Provided in 3 tranches in First 3 years: • Attractive Returns after 1-2 Years of
Year 1: 25 Lakhs Operation
Year 2: 11.5 Lakhs
Year 3: 5.5 Lakhs Finally,
ST Financing Line of Credit Required: 20 Lakhs •Gives much needed reward to the artisans
(approx.) of N-E India !!

13. • Work on the last slide.
• Put investment rationale for the investor from business perspective.
• Make tha pics bigger.
• Take out the business model slide and put the flow chart.
• Comparative landscape between the bigger companies- data and larger
picture.
• Put investment – type of funding. And usage of funds.

14. Thanking You
Advisors
Team
& Mr. Ranjit Dey- master
craftsman award winner from the
14 President ( 18 yrs experience)

15. THANKING YOU !!!!
There are more interesting parts.
Fuzion Crafts international
Abdur Mukit Bin ROUF

16. Business Process
Collect waste Prototype & Training to Work on job
Water-hyacinth design people work basis
6.52% of the Production cost 51.55% of the Production cost is
provides Indirect labour paid to the Artisans
Collect the
Sales & Marketing Quality check
finished job
Looks after Trade fairs, B2B,
Website tie ups, etc 18.2 % of the Production Cost goes
for indirect employment
 Ours is a Scalable business model as we could scale up any time by organizing training for
the unorganized village workforce.
 We provide training and also raw materials to the women in villages.
 We run a full time production base using part-time employment of a scattered population.
 We are a organized production unit procuring raw materials, developing designs, providing
training, controlling quality and marketing products which otherwise is difficult for individual
artisans.