How to engage with your potential recruits and employees using social media. Human Capital Management to Human Capital Engagement using products like muHive.com

1. What Lies Ahead
in Social Media for Human Capital
Management – HCMnext Conference, Pune
by muki
founder and ceo, pepper square
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2. It is all about engagement
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3. Lack of engagement
Aspiring employees are impatient for answers
Lack of timely answers and non-existent communication avenues
leads to an unwanted, often unwarranted, negative outlook 3

4. Earned media
Your employees, past and present, are already
talking about you. Can you acknowledge them
and use their testimonials?
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5. Paid media
Tweet DelJOBS
Can you provide
instant engagement to aspiring talent?
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6. Talent profile management
Directly interact with the
person whenever required
Aggregate publicly available
information
Maintain notes to aid in
decision making
Maintain complete history of all
interactions 6

7. External Social Media
• Find potential talent
• Conduct recruitment drives online
• Monitor brand advocacy
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8. Internal Social Media
• Easy resource sharing within
organization
• Swift networking with peers and
experts
• Continuous feedback from employees
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9. Brand monitoring
• Know the popular perception of your
brand
• Find out who are your top influencers
and advocates
• Know what are the most discussed
aspects of your brand
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10. What you need to look for?
Human like Presence on
engagement multiple
at scale channels
Social
Proactive
content
response
optimization

11. Select the tool which is good for you
Move from Listen,
monitoring to analyze and
participation engage
Empower One
your dashboard
decision to control
makers & moderate

12. Is the product enterprise ready?
Teams, roles &moderation Real time analytics tailored to your
capabilities business goals.
Powerful automation Integration with 3rd party services
To create enterprise grade like basecamp, zendesk, salesforce&
workflows internal proprietary apps

13. Products focused in Human Resources
Social recruitment directory Email based recruitment
• Entelo • Recruiterbox
• TalentBin • Lesshr - more powerful version of
Recruiterbox
• NotchUp - post ads of job openings
on many different networks
Recruitment - Acquisition,
Engagement, Filtering and
Performance
• Findly - social connectors to
aggregate talent profiles across
network

14. Social Media products

15. Metrics and measurements
Phase Metrics (month on month)
o Total visitors
Improved stickiness o Unique visitors
o FB posts and Twitter re-tweets (impressions)
o Repeat visitors
Engaged user o Shareable content
o Participations
o Tools usage
Gain mindshare o Forums visitors and comments
o Social CRM tickets
o Inquiries
Exhibit Leadership o Referrals
o Conversions
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16. thank you for your time 
muki@peppersquare.com
www.peppersquare.com
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